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Axtria
Commercial Excellence Summit

Bringing commercial & sales operations leaders & influencers
together for a dynamic, engaging learning experience at this
invitation-only summit!

June 14-15, 2023

Princeton Marriott at Forrestal

Princeton, New Jersey

About The Event

At this premier event, we will discuss everything from sales force operations in the omnichannel world to global incentive compensation. The summit will feature keynote speeches, panel discussions, and networking opportunities designed to provide you with useful strategies to improve
your commercial performance.

Join the experts to discuss:

Omnichannel Sales Operations

AI/Predictive Analytics-Driven Commercialization

The Future of Incentive Compensation & Innovation

The Rep Powered by AI and Intelligence

And much more...

Why should you attend?

Access to best-in-class programming

Gain tangible and actionable insights and ideas

Learn from leading industry experts

Connect with leaders and peers in your field

Be part of engaging, transformative conversations

Agenda

Time zone: EDT

Day 1 – Wednesday, June 14

}

4:00 - 5:30 PM

Registration

}

5:30 - 7:00 PM

Networking Reception

Day 2 – Thursday, June 15

}

7:30 - 8:50 AM

Breakfast + Networking

}

9:00 - 9:10 AM

Welcome Note

Why This Moment in Time Matters the Most


Jaswinder Chadha

Axtria, President & CEO

}

9:15 - 9:40 AM

Keynote

Asheesh Sharma

Axtria, Senior Principal of Commercial Excellence

}

9:45 - 10:10 AM

Keynote

Strategic Transformation of Reps


Bruno Indelli

Merck/MSD, Head of Strategic Transformation – Human Health

}

10:10 - 10:40 AM

Coffee Break + Networking + Demos

Track 1

Omnichannel
Sales Operations

Track 2

Incentive
Compensation

Track 3

Sales Planning and
Performance Analytics

}

10:45 - 11:45 AM

Panel Discussion

How to Use Data-Driven Insights to Supercharge Your Omnichannel Strategy


Vandana Singh

Axtria, Principal of Omni

Owen Morris

AstraZeneca, Senior Director of Sales Force Operations

Steven Sbar

Novartis, Vice President of Customer Engagement & Enterprise Analytics

Igor Rudychev

Horizon Therapeutics, Vice President of Enterprise Analytics

Richard Palizzolo

Sobi, Executive Director, Head of Customer Experience

Patrice Tankpinou

Sanofi, Director of Advanced Analytics

Panel Discussion

The Future of Incentive Compensation


Daniel Stewart

Axtria, Senior Director of Commercial Excellence

Crispin Hallam

GSK, Senior Director of Enterprise Operations

Michal Gumkowski

Bausch, Executive Director of Commercial Analytics/Head of Sales Planning

Dean Kameros

Novartis, Executive Director of Sales Planning, Operations, Reporting

Renu Nambiar

Daiichi Sankyo, Director of Incentive Compensation

Sumeet Sahota

Otsuka, Director of Sales Force Optimization and Planning

Panel Discussion

Commercial Model Designs for the Future


Jeff Tomlinson

Axtria, Principal of Decision Science

Eren Sakinc, PhD

Bayer, Senior Director/Head of Field Force Deployment Strategy

Arvind Balasundaram

Regeneron Pharmaceuticals, Executive Director, Commercial Insights & Analytics 

Matt Bachman

Milestone Pharmaceuticals, Inc., Senior Director of Market Research & Commercial Analytics

}

11:50 AM - 12:20 PM

Impact Session

Omnichannel Orchestration and the Last Mile


Charles Rink

Axtria, Principal of Omni

Ashvin Bhogendra

Axtria, Principal of Commercial Excellence

Impact Session

Incentive Compensation in an Omnichannel World


Amit Gupta

Axtria, Principal of Commercial Excellence

Impact Session

Using a Modern Platform for Efficient Sales Planning and Operations


Jim Daly

Axtria, Principal of Commercial Excellence

Michael Moran

Takeda, Director of Commercial Operations

}

12:20 – 1:40 PM

Lunch + Networking + Demos

}

1:45 - 2:15 PM

Impact Session

Executing Effective Dynamic Customer Engagement


Charles Rink

Axtria, Principal of Omni

Yolande Barnard

Bausch + Lomb, Ophthalmology, Senior Vice President & General Manager, Generics & Market Access

Mehul Shah

Bausch + Lomb, Senior Director of Forecasting & Analytics

 

Impact Session

Incentive Compensation Strategy and Operating Models to Meet Commercial Objectives at Scale


Vineet Rathi

Axtria, Principal of Commercial Excellence

Savit Tewari

Axtria, Principal of Commercial Excellence

Impact Session

Commercial Excellence with AI


Nuray Yurt

Merck, Business Engagement and Activation Lead for Digital Data and Analytics

}

2:20 - 2:50 PM

Ingenious Insights

Dynamic Targeting with Significant Brand Sales Lift


Rishi Agarwal

Axtria, Principal of Decision Science

Ingenious Insights

IC Designs for Launch, Multiple Indications, and Co-commercialization


Brian Rogers

Axtria, Director of Commercial Excellence

Tanveer Hussain

Axtria, Senior Director of Commercial Excellence

Ingenious Insights

Embedded Analytics and Real-Time Insights to Empower the Field Force of the Future


Vipin Tyagi

Axtria, Principal of Business Information Management

Hannah Payne

Novartis, Executive Director of Reporting & Analytical Data Solutions

}

3:00 - 3:45 PM

Fireside Chat

How can Commercial Leaders Get a Front-Row Seat in Shaping Pharma’s Future?


Asheesh Sharma

Axtria, Senior Principal of Commercial Excellence

Greg Rubert

Bausch Health, Senior Vice President of Commercial Operations

Chitra Narasimhachari

Gilead Sciences, Vice President of Global Data Insights and Analytics

}

3:50 - 4:00 PM

Closing Remarks

}

4:00 - 6:00 PM

Networking Reception + Demos

Agenda

Time zone: EDT

Day 1 – Wednesday, June 14

}

4:00 - 5:30 PM

Registration

}

5:30 - 7:00 PM

Networking Reception

Day 2 – Thursday, June 15

}

7:30 - 8:50 AM

Breakfast + Networking

}

9:00 - 9:10 AM

Welcome Note

Why This Moment in Time Matters the Most


Jaswinder Chadha
Axtria, President & CEO

}

9:15 - 9:40 AM

Keynote


Asheesh Sharma
Axtria, Senior Principal of Commercial Excellence

}

9:45 - 10:10 AM

Keynote

Strategic Transformation of Reps


Bruno Indelli
Merck/MSD, Head of Strategic Transformation – Human Health

}

10:10 - 10:40 AM

Coffee Break + Networking + Demos

}

10:45 - 11:45 AM

Track 1

Omnichannel
Sales Operations

Panel Discussion

How to Use Data-Driven Insights to Supercharge Your Omnichannel Strategy


Vandana Singh

Axtria, Principal of Omni

Owen Morris

AstraZeneca, Senior Director of Sales Force Operations

Steven Sbar

Novartis, Vice President of Customer Engagement & Enterprise Analytics

Igor Rudychev

Horizon Therapeutics, Vice President of Enterprise Analytics

Richard Palizzolo

Sobi, Executive Director, Head of Customer Experience

Patrice Tankpinou

Sanofi, Director of Advanced Analytics

Track 2

Incentive
Compensation

Panel Discussion

The Future of Incentive Compensation


Daniel Stewart

Axtria, Senior Director of Commercial Excellence

Crispin Hallam

GSK, Senior Director of Enterprise Operations

Michal Gumkowski

Bausch, Executive Director of Commercial Analytics/Head of Sales Planning

Dean Kameros

Novartis, Executive Director of Sales Planning, Operations, Reporting

Renu Nambiar

Daiichi Sankyo, Director of Incentive Compensation

Sumeet Sahota

Otsuka, Director of Sales Force Optimization and Planning

Track 3

Sales Planning and
Performance Analytics

Panel Discussion

Commercial Model Designs for the Future


Jeff Tomlinson

Axtria, Principal of Decision Science

Eren Sakinc, PhD

Bayer, Senior Director/Head of Field Force Deployment Strategy

Arvind Balasundaram

Regeneron Pharmaceuticals, Executive Director, Commercial Insights & Analytics 

Matt Bachman

Milestone Pharmaceuticals, Inc., Senior Director of Market Research & Commercial Analytics

}

11:50 AM - 12:20 PM

Track 1

Omnichannel
Sales Operations

Impact Session

Omnichannel Orchestration and the Last Mile


Charles Rink

Axtria, Principal of Omni

Ashvin Bhogendra

Axtria, Principal of Commercial Excellence

Track 2

Incentive
Compensation

Impact Session

Incentive Compensation in an Omnichannel World


Amit Gupta

Axtria, Principal of Commercial Excellence

Track 3

Sales Planning and
Performance Analytics

Impact Session

Using a Modern Platform for Efficient Sales Planning and Operations


Jim Daly

Axtria, Principal of Commercial Excellence

Michael Moran

Takeda, Director of Commercial Operations

}

12:20 – 1:40 PM

Lunch + Networking + Demos

}

1:45 - 2:15 PM

Track 1

Omnichannel
Sales Operations

Impact Session

Executing Effective Dynamic Customer Engagement


Charles Rink

Axtria, Principal of Omni

Yolande Barnard

Bausch + Lomb, Ophthalmology, Senior Vice President & General Manager, Generics & Market Access

Mehul Shah

Bausch + Lomb, Senior Director of Forecasting & Analytics

Track 2

Incentive
Compensation

Impact Session

Incentive Compensation Strategy and Operating Models to Meet Commercial Objectives at Scale


Vineet Rathi

Axtria, Principal of Commercial Excellence

Savit Tewari

Axtria, Principal of Commercial Excellence

Track 3

Sales Planning and
Performance Analytics

Impact Session

Commercial Excellence With AI


Nuray Yurt

Merck, Business Engagement and Activation Lead for Digital Data and Analytics

}

2:20 - 2:50 PM

Track 1

Omnichannel
Sales Operations

Ingenious Insights

Dynamic Targeting with Significant Brand Sales Lift


Rishi Agarwal

Axtria, Principal of Decision Science

Track 2

Incentive
Compensation

Ingenious Insights

IC Designs for Launch, Multiple Indications, and Co-commercialization


Brian Rogers

Axtria, Director of Commercial Excellence

Tanveer Hussain

Axtria, Senior Director of Commercial Excellence

Track 3

Sales Planning and
Performance Analytics

Ingenious Insights

Embedded Analytics and Real-Time Insights to Empower the Field Force of the Future


Vipin Tyagi

Axtria, Principal of Business Information Management

Hannah Payne

Novartis, Executive Director of Reporting & Analytical Data Solutions

}

3:00 - 3:45 PM

Fireside Chat

How can Commercial Leaders Get a Front-Row Seat in Shaping Pharma’s Future?


Asheesh Sharma
Axtria, Senior Principal of Commercial Excellence

Greg Rubert
Bausch Health, Senior Vice President of Commercial Operations

Chitra Narasimhachari
Gilead Sciences, Vice President of Global Data Insights and Analytics

}

3:50 - 4:00 PM

Closing Remarks

}

4:00 - 6:00 PM

Networking Reception + Demos

Hotel Reservation

Princeton Marriott at Forrestal

100 College Road East Princeton, New Jersey 08540

Westin

The Westin Princeton at
Forrestal Village

201 Village Blvd, Princeton, NJ 08540 US

Request An Invite

The Axtria Commercial Excellence Summit
will deliver unprecedented value.

FAQs

Is there a registration fee to attend?
No, there is no registration fee to attend the Axtria Commercial Excellence Summit, but it is an invitation only event.
How do I get more information?
Where will the Axtria Commercial Excellence Summit be held?

The summit will take place at the Princeton Marriott at Forrestal, located at 100 College Road East Princeton, New Jersey 08540.

Is there a room block?

Axtria had a room block at the Princeton Marriott at Forrestal. This room block has filled up, and there is no availability for the night of June 14, 2023. The Westin Princeton at Forrestal Village has standard-rate availability and is only one mile from the event. We encourage attendees to stay at this nearby location.