Axtria
Commercial Excellence Summit
Bringing commercial & sales operations leaders & influencers
together for a dynamic, engaging learning experience at this
invitation-only summit!
June 14-15, 2023
Princeton Marriott at Forrestal
Princeton, New Jersey
About The Event
At this premier event, we will discuss everything from sales force operations in the omnichannel world to global incentive compensation. The summit will feature keynote speeches, panel discussions, and networking opportunities designed to provide you with useful strategies to improve
your commercial performance.
Join the experts to discuss:
Omnichannel Sales Operations
AI/Predictive Analytics-Driven Commercialization
The Future of Incentive Compensation & Innovation
The Rep Powered by AI and Intelligence
And much more...
Why should you attend?
Access to best-in-class programming
Gain tangible and actionable insights and ideas
Learn from leading industry experts
Connect with leaders and peers in your field
Be part of engaging, transformative conversations
Agenda
Time zone: EDT
Day 1 – Wednesday, June 14
4:00 - 5:30 PM
Registration
5:30 - 7:00 PM
Networking Reception
Day 2 – Thursday, June 15
7:30 - 8:50 AM
Breakfast + Networking
9:00 - 9:10 AM
Welcome Note
Why This Moment in Time Matters the Most
Jaswinder Chadha
Axtria, President & CEO
9:15 - 9:40 AM
Keynote
Asheesh Sharma
Axtria, Senior Principal of Commercial Excellence
9:45 - 10:10 AM
Keynote
Strategic Transformation of Reps
Bruno Indelli
Merck/MSD, Head of Strategic Transformation – Human Health
10:10 - 10:40 AM
Coffee Break + Networking + Demos
Track 1
Omnichannel
Sales Operations
Track 2
Incentive
Compensation
Track 3
Sales Planning and
Performance Analytics
10:45 - 11:45 AM
Panel Discussion
How to Use Data-Driven Insights to Supercharge Your Omnichannel Strategy
Vandana Singh
Axtria, Principal of Omni
Owen Morris
AstraZeneca, Senior Director of Sales Force Operations
Steven Sbar
Novartis, Vice President of Customer Engagement & Enterprise Analytics
Igor Rudychev
Horizon Therapeutics, Vice President of Enterprise Analytics
Richard Palizzolo
Sobi, Executive Director, Head of Customer Experience
Patrice Tankpinou
Sanofi, Director of Advanced Analytics
Panel Discussion
The Future of Incentive Compensation
Daniel Stewart
Axtria, Senior Director of Commercial Excellence
Crispin Hallam
GSK, Senior Director of Enterprise Operations
Michal Gumkowski
Bausch, Executive Director of Commercial Analytics/Head of Sales Planning
Dean Kameros
Novartis, Executive Director of Sales Planning, Operations, Reporting
Renu Nambiar
Daiichi Sankyo, Director of Incentive Compensation
Sumeet Sahota
Otsuka, Director of Sales Force Optimization and Planning
Panel Discussion
Commercial Model Designs for the Future
Jeff Tomlinson
Axtria, Principal of Decision Science
Eren Sakinc, PhD
Bayer, Senior Director/Head of Field Force Deployment Strategy
Arvind Balasundaram
Regeneron Pharmaceuticals, Executive Director, Commercial Insights & Analytics
Matt Bachman
Milestone Pharmaceuticals, Inc., Senior Director of Market Research & Commercial Analytics
11:50 AM - 12:20 PM
Impact Session
Omnichannel Orchestration and the Last Mile
Charles Rink
Axtria, Principal of Omni
Ashvin Bhogendra
Axtria, Principal of Commercial Excellence
Impact Session
Incentive Compensation in an Omnichannel World
Amit Gupta
Axtria, Principal of Commercial Excellence
Impact Session
Using a Modern Platform for Efficient Sales Planning and Operations
Jim Daly
Axtria, Principal of Commercial Excellence
Michael Moran
Takeda, Director of Commercial Operations
12:20 – 1:40 PM
Lunch + Networking + Demos
1:45 - 2:15 PM
Impact Session
Executing Effective Dynamic Customer Engagement
Charles Rink
Axtria, Principal of Omni
Yolande Barnard
Bausch + Lomb, Ophthalmology, Senior Vice President & General Manager, Generics & Market Access
Mehul Shah
Bausch + Lomb, Senior Director of Forecasting & Analytics
Impact Session
Incentive Compensation Strategy and Operating Models to Meet Commercial Objectives at Scale
Vineet Rathi
Axtria, Principal of Commercial Excellence
Savit Tewari
Axtria, Principal of Commercial Excellence
Impact Session
Commercial Excellence with AI
Nuray Yurt
Merck, Business Engagement and Activation Lead for Digital Data and Analytics
2:20 - 2:50 PM
Ingenious Insights
Dynamic Targeting with Significant Brand Sales Lift
Rishi Agarwal
Axtria, Principal of Decision Science
Ingenious Insights
IC Designs for Launch, Multiple Indications, and Co-commercialization
Brian Rogers
Axtria, Director of Commercial Excellence
Tanveer Hussain
Axtria, Senior Director of Commercial Excellence
Ingenious Insights
Embedded Analytics and Real-Time Insights to Empower the Field Force of the Future
Vipin Tyagi
Axtria, Principal of Business Information Management
Hannah Payne
Novartis, Executive Director of Reporting & Analytical Data Solutions
3:00 - 3:45 PM
Fireside Chat
How can Commercial Leaders Get a Front-Row Seat in Shaping Pharma’s Future?
Asheesh Sharma
Axtria, Senior Principal of Commercial Excellence
Greg Rubert
Bausch Health, Senior Vice President of Commercial Operations
Chitra Narasimhachari
Gilead Sciences, Vice President of Global Data Insights and Analytics
3:50 - 4:00 PM
Closing Remarks
4:00 - 6:00 PM
Networking Reception + Demos
Agenda
Time zone: EDT
Day 1 – Wednesday, June 14
4:00 - 5:30 PM
Registration
5:30 - 7:00 PM
Networking Reception
Day 2 – Thursday, June 15
7:30 - 8:50 AM
Breakfast + Networking
9:00 - 9:10 AM
Welcome Note
Why This Moment in Time Matters the Most
Jaswinder Chadha
Axtria, President & CEO
9:15 - 9:40 AM
Keynote
Asheesh Sharma
Axtria, Senior Principal of Commercial Excellence
9:45 - 10:10 AM
Keynote
Strategic Transformation of Reps
Bruno Indelli
Merck/MSD, Head of Strategic Transformation – Human Health
10:10 - 10:40 AM
Coffee Break + Networking + Demos
10:45 - 11:45 AM
Track 1
Omnichannel
Sales Operations
Panel Discussion
How to Use Data-Driven Insights to Supercharge Your Omnichannel Strategy
Vandana Singh
Axtria, Principal of Omni
Owen Morris
AstraZeneca, Senior Director of Sales Force Operations
Steven Sbar
Novartis, Vice President of Customer Engagement & Enterprise Analytics
Igor Rudychev
Horizon Therapeutics, Vice President of Enterprise Analytics
Richard Palizzolo
Sobi, Executive Director, Head of Customer Experience
Patrice Tankpinou
Sanofi, Director of Advanced Analytics
Track 2
Incentive
Compensation
Panel Discussion
The Future of Incentive Compensation
Daniel Stewart
Axtria, Senior Director of Commercial Excellence
Crispin Hallam
GSK, Senior Director of Enterprise Operations
Michal Gumkowski
Bausch, Executive Director of Commercial Analytics/Head of Sales Planning
Dean Kameros
Novartis, Executive Director of Sales Planning, Operations, Reporting
Renu Nambiar
Daiichi Sankyo, Director of Incentive Compensation
Sumeet Sahota
Otsuka, Director of Sales Force Optimization and Planning
Track 3
Sales Planning and
Performance Analytics
Panel Discussion
Commercial Model Designs for the Future
Jeff Tomlinson
Axtria, Principal of Decision Science
Eren Sakinc, PhD
Bayer, Senior Director/Head of Field Force Deployment Strategy
Arvind Balasundaram
Regeneron Pharmaceuticals, Executive Director, Commercial Insights & Analytics
Matt Bachman
Milestone Pharmaceuticals, Inc., Senior Director of Market Research & Commercial Analytics
11:50 AM - 12:20 PM
Track 1
Omnichannel
Sales Operations
Impact Session
Omnichannel Orchestration and the Last Mile
Charles Rink
Axtria, Principal of Omni
Ashvin Bhogendra
Axtria, Principal of Commercial Excellence
Track 2
Incentive
Compensation
Impact Session
Incentive Compensation in an Omnichannel World
Amit Gupta
Axtria, Principal of Commercial Excellence
Track 3
Sales Planning and
Performance Analytics
Impact Session
Using a Modern Platform for Efficient Sales Planning and Operations
Jim Daly
Axtria, Principal of Commercial Excellence
Michael Moran
Takeda, Director of Commercial Operations
12:20 – 1:40 PM
Lunch + Networking + Demos
1:45 - 2:15 PM
Track 1
Omnichannel
Sales Operations
Impact Session
Executing Effective Dynamic Customer Engagement
Charles Rink
Axtria, Principal of Omni
Yolande Barnard
Bausch + Lomb, Ophthalmology, Senior Vice President & General Manager, Generics & Market Access
Mehul Shah
Bausch + Lomb, Senior Director of Forecasting & Analytics
Track 2
Incentive
Compensation
Impact Session
Incentive Compensation Strategy and Operating Models to Meet Commercial Objectives at Scale
Vineet Rathi
Axtria, Principal of Commercial Excellence
Savit Tewari
Axtria, Principal of Commercial Excellence
Track 3
Sales Planning and
Performance Analytics
Impact Session
Commercial Excellence With AI
Nuray Yurt
Merck, Business Engagement and Activation Lead for Digital Data and Analytics
2:20 - 2:50 PM
Track 1
Omnichannel
Sales Operations
Ingenious Insights
Dynamic Targeting with Significant Brand Sales Lift
Rishi Agarwal
Axtria, Principal of Decision Science
Track 2
Incentive
Compensation
Ingenious Insights
IC Designs for Launch, Multiple Indications, and Co-commercialization
Brian Rogers
Axtria, Director of Commercial Excellence
Tanveer Hussain
Axtria, Senior Director of Commercial Excellence
Track 3
Sales Planning and
Performance Analytics
Ingenious Insights
Embedded Analytics and Real-Time Insights to Empower the Field Force of the Future
Vipin Tyagi
Axtria, Principal of Business Information Management
Hannah Payne
Novartis, Executive Director of Reporting & Analytical Data Solutions
3:00 - 3:45 PM
Fireside Chat
How can Commercial Leaders Get a Front-Row Seat in Shaping Pharma’s Future?
Asheesh Sharma
Axtria, Senior Principal of Commercial Excellence
Greg Rubert
Bausch Health, Senior Vice President of Commercial Operations
Chitra Narasimhachari
Gilead Sciences, Vice President of Global Data Insights and Analytics
3:50 - 4:00 PM
Closing Remarks
4:00 - 6:00 PM
Networking Reception + Demos
Hotel Reservation

Princeton Marriott at Forrestal
100 College Road East Princeton, New Jersey 08540

The Westin Princeton at
Forrestal Village
201 Village Blvd, Princeton, NJ 08540 US
Request An Invite
The Axtria Commercial Excellence Summit
will deliver unprecedented value.
FAQs
Is there a registration fee to attend?
How do I get more information?
Email: [email protected]
Where will the Axtria Commercial Excellence Summit be held?
The summit will take place at the Princeton Marriott at Forrestal, located at 100 College Road East Princeton, New Jersey 08540.
Is there a room block?
Axtria had a room block at the Princeton Marriott at Forrestal. This room block has filled up, and there is no availability for the night of June 14, 2023. The Westin Princeton at Forrestal Village has standard-rate availability and is only one mile from the event. We encourage attendees to stay at this nearby location.