Pharma Commercial Excellence

Optimize every aspect of pharma sales planning and operations

The sales force continues to be one of the most significant investments for any commercial organization. The ability to operationalize your commercial strategy and go from decision to impact with confidence is key to success.

Driving a high performing sales organization requires you to:

  • Understand your target market, their buying criteria, and the talent mix required to address them
  • Know when to target across the channel of preference and where your prospects are in the buying cycle
  • Motivate the desired sales behaviors with the right incentives and rewards
  • Leverage real-time insight across every aspect of field performance and take corrective action when needed

Axtria SalesIQ is a cloud based sales planning and operations platform with integrated:

  • Territory Alignment and Roster Management
  • Multi-channel Call Planning
  • Incentive Compensation
  • Real-time Sales Triggers
  • Field Reporting

Built on, the platform provides a rapid accelerator to Salesforce and Veeva customers.



Axtria SalesIQ - Commercial Ops Territory Alignment analytics and solution

Territory Alignment and Roster Management: Optimize the alignment of your field teams to drive sales productivity.

  • Alignment design and maintenance
  • ZIP and account movements
  • Roster management
  • Full support for parent child affiliations
  • Smart decision support
  • Intelligent workload balancing

Axtria SalesIQ - Commercial Ops Call Planning analytics and solution

Multi-channel Call Planning: Target the right customer, at the right time, with the right message over the right channel.

  • Collaboration across team and channel
  • Mobile accessible for field productivity
  • Guard-rails to maintain control and governance
  • Business rules library
  • Configurable approval processes
  • Quality control reports to pinpoint issues in call plan generation

Axtria SalesIQ - Commercial Ops Incentive Compensation analytics and solution

Incentive Compensation: Motivate the right behaviors to drive your sales strategy.

  • Compensation plan design and simulation
  • Goal setting
  • Robust sales crediting
  • Plan and spiff administration
  • Plan effectiveness reporting
  • Comprehensive auditing and history tracking capabilities

Real-time Sales Triggers: Analyze customer information from multiple sources and delivers recommendations directly to the field through integration with Veeva CRM Suggestions.

  • Design the triggers in an open framework leveraging a range of data sources
  • Deliver the triggers to the field with seamless integration into Veeva CRM Suggestions
  • Continuously Learn and adapt based on user interaction and business outcomes

Axtria SalesIQ - Commercial Ops Field Reporting analytics and solution

Field Reporting: Deliver real-time insights across every aspect of field performance.

  • Attractive and engaging visualizations
  • Role specific reports and dashboards
  • Mobile access for real-time analytics in the field
  • Pre-built library of reports and KPIs
  • Google Maps integration for location based analytics

State Of Commercial Excellence 2017

With significant structural and financial transformation underway in the healthcare environment, we believe that commercial promotional strategy can once again become a competitive advantage for companies willing to think creatively, challenge conventions and experiment in the marketplace.



reduction in alignment cycle time
of field reps accessed, reviewed, and adopted call plans
reduction in call plan generation process
call plans approved electronically
cost reduction and less dependency on consultants
reduction in field disputes and inquiries


Let Us Show You What Axtria Commercial Operations Solutions Can Do For You