Enable an Omni-Customer experience and Drive Revenue Growth


Axtria CustomerIQTM

Axtria CustomerIQTM enables life sciences organizations to drive an omni customer experience to maximize commercial activity. Organizations can evolve from a provider centric omni-channel experience, that is unidimensional, to a patient centric omni-customer experience that leverages the whole ecosystem and focuses on patient outcomes.

Axtria CustomerIQTM brings together the power of AI/ML based analytics with business-driven intelligence to significantly improve the interaction between the life sciences company and their customers, providing a complete 360° view of the customer at any time. CustomerIQTM automates and optimizes the efficiency of both sales and marketing channels, to drive higher revenue.


Slide Integrations to
rules-driven-intelligence-icon visualization-and-dashboard-icon Customer
Data Hub
Rules Driven
AI/ML Analytics
system-integration-icon Decision
Orchestration Customer
Journey Mapping
customer-journey-icon Customer 360

A Cloud-Based Omni-Customer Solution: Enables Customer-Centric Experiences

  • Customer Journey

    Define, measure, and optimize treatment across your customer journey.

  • Dynamic Engagement

    Orchestrate the next best action based on customer preferences, customer journey and data driven insights.

  • Personalized Engagement

    Maximize the value of your customer engagement by leveraging personal preferences and demographics to personalize content.

  • Engagement Effectiveness

    Determine the effectiveness of your engagements across the treatment journey

Build an integrated ecosystem

Learn more about our other products

Axtria DataMAxTM

The information foundation for intelligent enterprise decision making

Axtria InsightsMAxTM

Industrialized analytics for collaborative excellence

Axtria SalesIQTM

Intelligent and adaptive global sales performance management solution

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