Enable an omni-customer experience and drive revenue growth
What Axtria MarketingIQTM offers
A Cloud-Based Omnichannel Marketing Platform: Enables Customer-Centric Marketing (CCM)
Manage Customer Data, On Cloud And On Call
If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.
Customer 360 analytics app
Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.
Campaign ROI analyzer
Evaluate Investment Effectiveness
Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.
Plan For Future
Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.
Campaign management app
Act On Market Dynamic
End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.
Leverage analytics to maximize return on marketing investment by predicting the best set of targeted tactics across multiple channels and customer personas for new, intermediate, and mature brands.
Recalibrate Your Commercial Model For Omnichannel HCP Engagement
To meet HCP expectations with an integrated data-led approach for an omnichannel strategy, companies can utilize key learnings from the pandemic to advance their digital engagement strategy.