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Enable an omni-customer experience and drive revenue growth


Axtria MarketingIQTM

Enable an omnichannel experience, which will lead to meaningful interactions and hence, greater customer journey experiences. Axtria MarketingIQ™ is a state-of-the art, cloud-based platform that creates a harmonized omnichannel customer experience through the integration of data, insights, and operations.

It has pre-configured connectors to make sense of >170 disparate data sets. So, configure your business rules and let the platform do the rest. With ML-based next-best-actions, Axtria MarketingIQ™ helps you create value for your customers at all times – understand their behavior to time your campaigns to perfection, rationalize your channel spend with micro-segmented precision and make your message reach them when they need it most. Of course, in no small measure, determine real-time the ROI of your spends!

What Axtria MarketingIQTM offers

A Cloud-Based Omnichannel Marketing Platform: Enables Customer-Centric Marketing (CCM)


Recalibrate Your Commercial Model For Omnichannel HCP Engagement

To meet HCP expectations with an integrated data-led approach for an omnichannel strategy, companies can utilize key learnings from the pandemic to advance their digital engagement strategy.

A Roadmap For Establishing And Maturing Omnichannel Marketing Within Life Sciences
Case Study
Improved Targeting And Marketing Through Axtria’s Cloud-Based Application
Assessing Interaction Among Promotion Channels To Improve Marketing ROI