Ashish Kathuria joined Axtria in year 2015. He has over 20 years of experience in sales and marketing strategy and analytics consulting for Healthcare and Life Sciences domain.
Previously, Ashish was a part of the leadership team of Merkle’s Life Sciences vertical and was also member of Executive and Operating teams of Merkle Analytics Practice. Ashish has advised over 45 brands in the area of multi-channel marketing, CRM strategy, predictive modeling and promotion analytics, in a wide range of therapeutic areas.
Prior to joining Merkle, Ashish served as a Vice President of Analytics at HPR (Health Products Research) and Senior VP of strategy and global alliances at inVentiv Strategy and Analytics. He advised a large range of pharmaceutical companies in the U.S., Europe and Canada on sales force size and structure, portfolio optimization, mergers & acquisitions, message effectiveness, market segmentation, promotion response, and incentive compensation and ROI analysis.
Ashish is MBA from Indian Institute of Management, Calcutta and B.Tech. from Indian Institute of Technology, Delhi.