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Brian Gibbs

Principal

Brian is an experienced Marketing & Customer Quantitative Expert with experience across industries to help drive several Fortune 100 companies in improving marketing effectiveness and strategic insights.

He previously led the Commercial Effectiveness consulting practice at Symphony Health Solutions (ImpactRx) responsible for designing and overseeing engagements to optimize brand launch, resourcing and channel mix, segmentation/targeting and messaging in the Pharmaceutical market. Led engagement for 75 brands in that role resulting in directly actionable strategic insights and measurable results.

Previously a Senior Principal in Consulting at IMS, an Associate Partner at Rosetta Marketing, Director of Advanced Analytics at V2-GfK, and a Principal in the Management Analytics Consulting Group at PwC.

In addition, his academic experience includes seven years in applied social science research and teaching at the University of Michigan and Princeton University, and lectures at the Wharton Business school at the University of Pennsylvania. Brian holds a Ph.D. from University of Michigan (Ann Arbor)