Devesh Verma, Ph.D., is a Principal at Axtria, where he also leads the Marketing Solutions practice. He has 20+ years’ experience in brand marketing & planning, sales leadership, and management consulting. Prior to joining Axtria, Devesh led US brand marketing for a global pharmaceutical company’s key franchises. Devesh led a customer-centric transformation of the franchises by integrating traditional sales force channels with evolving digital channels. The customer centric approach helped the franchises achieve the highest annual sales on record of over $3.3B.
Devesh’s experience also includes working at MarketRx, where he led many large engagements in marketing mix optimization, sales force size and structure, and call planning. Earlier, he has also worked at a major US airline and a leading technology firm.
Devesh received his Doctorate in Business Administration from University of Minnesota. He did Master’s in Aerospace Engineering from University of Minnesota and Bachelor’s in Aerospace Engineering from Indian Institute of Technology, Kharagpur