Customer Journey from Data to Insights to Commercial Operations

Specialty pharmacies and hubs are major data suppliers. However, their datasets lack commercial data quality, resulting in revenue leakage and operational inefficiencies for life sciences companies. Right-sizing the specialty network and establishing strong service-level agreements is critical to ensure a specialty drug’s commercial success.

Axtria can help its customers overcome these challenges and succeed in implementing their specialty pharmacy program. We have extensive expertise in aggregating, managing, and making data available to the end-users and driving the process’s patient-level focus. Axtria integrates a unique and modular data management product with flexible analytics that meets all the specialty data management and reporting requirements of a life sciences company.

Today, most life sciences organizations can tap into volumes of available Healthcare Professional (HCP) data. However, integrating, organizing, and interpreting the flood of information to glean actionable business insights is a significant challenge. Further, the number of different stakeholders is increasing, and the proliferating channels to engage them have resulted in an incredibly complex life sciences landscape.

The real value from data and analytics comes when engagement with each customer is delivered with the right message, at the right time, through the right channel, to give the customers a true omni-channel experience. With embedded machine learning (ML), Axtria’s Triggers analytics engine helps marketing and sales teams with optimum Next-Best-Actions (NBAs) to enable them to work together towards improved ROI.

At Axtria, (AI)^2 is not the next wave of innovation for life sciences industry. It’s here to change patients’ lives. The impact of (AI)^2 in life sciences is beginning to see the real-world value. It is beginning to help physicians detect, diagnose, and treat disease, speed recovery and save lives.

(AI)^2 is beginning to speed information processing, making marketing decisions making faster and provide more accurate information to every customer. It’s enabling agility, efficiency, and transparency across every facet of commercial operations, making sales reps smarter and in charge of their work.

(AI)^2 is beginning to power your growth.

The marketplace is changing at a pace never seen before. Digital has disrupted every industry with data sources exploding, both in volume and variety. The only way to compete is to leverage insights faster than the competition. Data is the new opportunity. Driving a culture of data-driven decision making requires you to:

• Leverage new data sources and advanced analytical methods
• Build a culture of experimentation and transparency
• Integrate next generation platforms into the delivery process
• Deploy a flexible operating model that adapts and scales as per business needs

Empower the sales force to achieve better results. Use the power of AI, ML, and NLP to tackle real-world challenges as new customers, roles, outcomes, and datasets evolve. Axtria’s dynamic and advanced optimization algorithms accelerate sales operations efficiency by harnessing in-depth knowledge of therapy and data.

Marketing ROI is the elusive piece of the puzzle for marketers.

Increase the likelihood of winning and boost returns on marketing investments by bringing precision into customer targeting and messaging – reach customers at the right time, using the right channel and with the best messages.

Build brand affinity by leveraging data-driven insights to deliver more value to the customer at every touchpoint.

Empowering sales forces with data-driven insights and creating a high-performance culture is key to success. Axtria’s suite of services transform commercial operations and help organizations live the high-performance culture and deliver the best healthcare.

Organizations need speed and agility to plan, make decisions, and execute operations at scale. Axtria’s capability and flexibility in cloud migration, big data frameworks, IT infrastructure, technology, and analytics deliver services on Axtria’s IP commercial operations platforms, an organization’s incumbent platforms or as separate sales and marketing operations consulting services to handle the explosion in the volume and variety of data.