Axtria Triggers is a powerful Decision Science engine that analyzes customer information from multiple sources and delivers recommendations directly to the field through integration with Veeva CRM Suggestions. It enables insight-driven decision support in three phases:
- Design the triggers in an open framework leveraging a range of data sources
- Deliver the triggers to the field with seamless integration into Veeva CRM Suggestions
- Continuously learn and adapt based on user interaction and business outcomes
The platform makes data-driven insights immediately actionable, and is continuously learning from field execution and associated impact.
AXTRIA TRIGGERS CAPABILITIES
Design the triggers: Axtria Triggers provides a modern and intuitive Cloud environment for your users to configure their business rules and algorithms. The integrated framework is completely transparent and supports a “Bring Your Own Model” (BYOM) approach.
- Incorporate a range of commercial data sources to configure the triggers
- Open framework that allows customers to utilize their models
- Tailor triggers for specific markets, business units, teams, and brands
- Create contextual messages that are highly relevant and actionable
- Set thresholds to minimize sales representatives being overwhelmed and allow them to hear the signal through the noise
Deliver the triggers: With the business rules and algorithms in place, seamless integration with Veeva CRM Suggestions ensures the triggers are delivered directly to the sales representatives within the familiar Veeva iRep application, allowing them to take immediate action.
- Urgent suggestions are highlighted on the Veeva iRep homepage to encourage immediate action
- Triggers are shared as both actionable suggestions and customer insights
- Suggestions can be leveraged to create calls, call objectives, or send emails
- Simply dismiss irrelevant messages, while the Decision Science engine learns from your actions
- Axtria’s pre-integration to Veeva CRM Suggestions makes it easy to get started
Continuously Learn: The powerful Decision Science engine is continuously analyzing sales representatives’ actions and the associated impact on business outcomes across a range of commercial datasets. It is continuously learning and is able to adapt the models used to drive greater prescription uplift from your promotional investment.
- All Veeva CRM Suggestions interactions are integrated back into the Decision Science engine
- Incorporate call activity data to understand the steps taken and best time to call
- Leverage patient-level data for alerts in highly specialized markets and rare diseases
- Factor in sales representatives’ performance to adapt the suggestions to help meet individual targets
- Understand the impact on performance down to the individual sales representative
Align the field to your sales strategy
Sales strategy is a key input when setting up Axtria Triggers. The brands you focus on, the segments you target, your competitive positioning, and the message you take to market are all incorporated. This input is used to build the triggers that is sent to Veeva CRM Suggestions, ensuring the field are executing to your strategy.
Streamlined commercial decision-making from planning to execution
Axtria Triggers is part of the SalesIQ platform, which provides an integrated commercial operations workflow across territory alignment, call planning, incentive compensation, next-best-action, and field performance. The platform makes data-driven insights immediately actionable, increasing overall field productivity and effectiveness.
Empower the field to add value
Axtria Triggers helps to reduce the ramp-up time by continually educating sales representatives with the right messages and reinforcing the brand’s value proposition.
Dynamically respond to changing market conditions
The industry is experiencing greater change than ever before with healthcare consolidation, the rise of digital, a shift from volume-to-value, and a changing regulatory environment. As the market conditions change, Axtria Triggers taps into emerging data sources and delivers dynamic recommendations on the best way to respond.
Deliver a truly multi-channel experience
Axtria Triggers is aware of all promotional activity across channels. Suggestions are made in context of any historical interactions and multi-channel marketing activity, delivering a closed-loop engagement, and ensuring the optimal next-best-action is taken with the Healthcare Professional (HCP).
Continue to adapt and evolve at the speed of your business
The Decision Science engine never sleeps. It will continue to learn from the data it analyzes and optimize the suggestions to drive the best results for your business.