Spend Analytics

Strategize budget and optimize spend across channels​ to:

  • Evaluate and improve capital expenditure​
  • Manage and control organizational investments and spend re-allocation​
  • Create custom scenarios for budget vs. spend​
  • Proactively optimize cost of programs and initiatives

Measure The Impact Of A Program

Choice Of Methodology Depends On Certain Characteristics Of Environment

Data Ingestion, Tracking & Monitoring Framework

Statistical Methods

Ability to simultaneous assess the impact of many factors can help measure interaction effects between channels

Data Quality Management Framework

Primary Market Research

Allows measurement of programs even if no historical data is available; custom research can include questions that address ‘why’

Pre-Built Pharma Commercial Data Model

Benchmarks/Analogs

Leverages understanding of consistent affects that have been validated to hold in similar situations

Data Governance Framework

“Test & Control” Analysis

Careful test / control selection is sometimes the only way to account for complex factors that influence results

Data App

Manage Customer Data, On Cloud And On Call

If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.

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Customer 360 Analytics App

State-of-your-Brand

Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.

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Campaign ROI Analyzer App

Evaluate Investment Effectiveness

Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.

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Strat-IP App

Plan For Future

Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.

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Campaign Management App

Act On Market Dynamic

End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.

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Suggestions/Triggers App

Automate Promotional Suggestions

Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!

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Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Incentive Compensation Program
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health

Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...

Commercial Data Management
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma

Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...