Slide

INCREASE ROI WITH INTUITIVE
ML DRIVEN TRIGGERS AND
NEXT-BEST-ACTIONS (NBAs)

Empower Sales and Marketing Teams to Work Together

Next Best Action

INCREASE ROI WITH INTUITIVE
ML DRIVEN TRIGGERS AND
NEXT-BEST-ACTIONS (NBAs)

Empower Sales and Marketing Teams to Work Together

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Next-Best-Actions (NBAs)

Today, most life sciences organizations can tap into volumes of available Healthcare Professional (HCP) data. However, integrating, organizing, and interpreting the flood of information to glean actionable business insights is a significant challenge. Further, the number of different stakeholders is increasing, and the proliferating channels to engage them have resulted in an incredibly complex life sciences landscape.

The real value from data and analytics comes when engagement with each customer is delivered with the right message, at the right time, through the right channel, to give the customers a true omni-channel experience. With embedded machine learning (ML), Axtria’s Triggers analytics engine helps marketing and sales teams with optimum Next-Best-Actions (NBAs) to enable them to work together towards improved ROI.

Key Benefits

Next-Best-Actions (NBAs)

Analytic Cloud Services

Axtria’s Triggers is a suite of analytics cloud services that provide signals for specific actions by sales reps or marketing teams for their target HCPs.

Next-Best-Actions (NBAs)

Delivers Business Value

Axtria’s Triggers offers business value by providing sales reps and marketing teams with regular lists of target HCPs that present a notable opportunity.

Next-Best-Actions (NBAs)

Greater Brand Performance

Axtria’s Triggers enhances the effectiveness of sales interactions, resulting in impactful details at lower costs with a more significant impact on brand performance.

NBAs with Axtria’s Triggers

PERSONNEL IMPROVEMENT

Message Triggers

Provide sales reps and marketing teams with information on message preferences for all their HCP targets, and insights identifying which targets’ message preferences have notably changed.

Helps automate marketing messages to engage HCP targets better.

HIGH TECHNOLOGY

CORPORATE WORK

Target Triggers

Provide sales reps with a weekly list of a subset of HCP targets that represent notable opportunities or threats for the use of their promoted brand(s).

Helps sales reps evaluate the timing of personal promotion for their HCP targets.

QUICK SUPPORT

Strategic Triggers

Provide sales reps and marketing teams with weekly updates identifying the subset of their HCP targets most amenable to personal promotion for specific strategic imperatives.

Helps sales reps as they plan the timing of their communications with HCPs targets for specific strategic imperatives.

HIGH PRODUCTIVITY

Message Triggers
Target Triggers
Strategic Triggers

AI/ML-driven NBAs to augment intuitions with data and analytics

Identify High Performing HCPs

A tree-based learning algorithm used to identify high-performance HCPs over a month. A variety of data sources (e.g., Rx, promotion, market sales, physician characteristics, and managed care) are used to train the model.

Identifying High performing HCPs

Identify Early Adopters

Measuring an HCP’s predisposition to a new brand/indication involves assessing individual differences in adoption, prescription, channel-message preference, rep-interactions. Through Axtria’s CARE (Customer Activity and Response Evaluation) model, a unique Customer 360 view is generated for each HCP to predict early adoption towards launch success.

Early Adopters

Find Optimal Channel Sequence

Using a historical promotional activity and sales data, we created a robust set of features and trained a machine learning model to identify the best channel sequence. The model improves the writing behavior of a targeted physician.

b) Forecast Reps Quota Meeting Profitability

Predict HCP Prescription Propensity

A proprietary algorithm that assesses and predicts HCP prescription propensity incorporating past prescription behaviors, drug-specific indicators, patient adoption data, and plan and reimbursement inputs towards developing an Rx-Prediction score through a learning model.

Rx Predictor Based ML Algorithm

Forecast Reps’ Quota Meeting Probability

Extrapolates rep’s quota and historical goal attainment trends to forecast the ability to deliver future profitability. This involves modeling multiple parameters, including revenue, activity, capacity, volume, and closure rates, to develop a view of under/overachieving reps, to guide their promotions.

b) Forecast Reps Quota Meeting Profitability

Enable Harmonized Engagement Journeys with “Industrialized” Next-Best-Actions

Slide ------------------------> ------ ------------------------------------------------------------------------------- ------ ------ ------------------------------------------------------------------------------- ------ ------ ------------------------------------------------------------------------------- ------ Axtria or Customer Cloud Online and Offline Marketing Channels Data MDH
Customer 360
Commercial
Data Sources
Marketing Channels Data sources Customer 360 System of Records Omnichannel
Insights Engine
Customer 360
Analytics
System of Intelligence Omnichannel Insights Customer Analytics Omnichannel
Marketing Platform
Omnichannel
Sales Planning
Axtria MarketingIQ Axtria SalesIQ System of Engagement Sales Representatives Marketing Operations Sales Operations Advanced Analytics Advanced Analytics Sales Operations Maketing Operations Sales Representative Sales & Marketing Ecosystem ----------------------------------------------------------------------- ----------------------------------------------------------------------- ------------------------------------------------------------ ------------------------------------------------------------ --------------------------------------- ---------------------------------------
------------------------> ------ ------------------------------------------------------------------------------- ------ ------ ------------------------------------------------------------------------------- ------ ------ ------------------------------------------------------------------------------- ------ Axtria or Customer Cloud Online and Offline Marketing Channels Data MDH
Customer 360
Commercial
Data Sources
System of Records Omnichannel
Insights Engine
Customer 360
Analytics
System of Intelligence Omnichannel
Marketing Platform
Omnichannel
Sales Planning
System of Engagement Sales Representatives Marketing Operations Sales Operations Advanced Analytics Sales & Marketing Ecosystem ----------------------------------------------------------------------- ----------------------------------------------------------------------- ------------------------------------------------------------ ------------------------------------------------------------ --------------------------------------- ---------------------------------------

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

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