Platform Enabled Services


Building A Culture Of High Performance With Axtria’s Suite Of Commercial Operations Services

Building A Culture Of High Performance With Axtria’s Suite Of Commercial Operations Services


Aligning Sales To The Field Force – Increasing Complexities With Change
In The Pharma Landscape


Platform Enabled Services

Empowering sales forces with data-driven insights and creating a high-performance culture is key to success. Axtria’s suite of services transform commercial operations and help organizations live the high-performance culture and deliver the best outcomes. ​

Organizations need speed and agility to plan, make decisions, and execute operations at scale. Axtria’s capability and flexibility in cloud migration, big data frameworks, IT infrastructure, technology, and analytics deliver services on Axtria’s IP commercial operations platforms, an organization’s incumbent platforms, or as separate sales and marketing operations consulting services, to handle the explosion in the volume and variety of data.

Axtria’s deep pharma domain expertise brings strategic and operational acumen to transform commercial operations – from aligning sales territories, deploying and incentivizing the sales reps, to identifying customer needs and creating targeted marketing campaigns for better ROI, optimizing channel spends, and increasing sales revenue.

Services Configured on Platforms, Based on Need

Platform Enabled Services

Artificial Intelligence

  • (AI)^2: Axtria Ingenious Artificial Intelligence
  • Triggers
  • Next-Best-Actions (NBAs)
Platform Enabled Services

Advanced Analytics

  • Sales Force Size & Structure
  • Commercial Model Design
  • Sales Analytics
  • Marketing Analytics
  • Managed Care Analytics
  • Patient Analytics
  • Health Economics & Outcomes Research (HEOR)
Platform Enabled Services

Sales Effectiveness

  • Segmentation & Targeting
  • Territory Alignment
  • Roster Management
  • Call Planning & Feedback
  • Incentive Compensation
  • Field Analytics & Reporting
Platform Enabled Services

Marketing Effectiveness

  • Brand Analytics
  • Customer 360 Analytics
  • Channel Design & Management
  • Campaign Management
  • Marketing ROI Analyzer

How Axtria's Platform Enabled Services Work For You --------------------------------------------------------------------------------------------------------------------------------------- Axtria's Cloud Commercial Platforms or Incumbent Cloud Platform Home Office (AI)2 ---------------------------------- -------------------------------------------------------------------------------------------------------------------------------- Services Configured on Platforms Analytics Sales Operations Marketing Operations Triggers, --------------------------------- Next Best Action ---------------------------------------------------------------------------------------------------------------------------------------------- Business Intelligence Sales Reps KAMs Business Units Strategy

Customer Success Stories

Explore How Helps Life Sciences Businesses Achieve Commercial Success.

Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes

Diagnosis of a rare disease, lack of therapies, and small patient populations all lead to significant challenges in rare disease management and support of these patients. ...

Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management

COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...

50+ Deal Assessments Across 18 Months By A Pharmaceutical Company
50+ Deal Assessments Across 18 Months By A Pharmaceutical Company

The financial significance of contracts with payers makes it imperative for pharmaceutical companies to evaluate contracting decisions thoroughly. To quantify the impact of contrac ...

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