Decision Science

Insightful commercial analytics to drive strategic decision making

The marketplace is changing at a pace never seen before. Digital has disrupted every industry with data sources exploding, both in volume and variety. The only way to compete is to leverage insights faster than the competition. Data is the new opportunity.

Driving a culture of data-driven decision making requires you to:

  • Leverage new data sources and advanced analytical methods
  • Build a culture of experimentation and transparency
  • Integrate next generation platforms into the delivery process
  • Deploy a flexible operating model that adapts and scales as the business needs

The frameworks put in place today need to be designed for tomorrow, leveraging new data sources, creative talent, strong governance, and flexible cloud technology.

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DECISION SCIENCE CAPABILITIES

Commercial Model Design capabilities to provide a complete data-driven approach to devising sales force strategy:

  • Data discovery, collection, and processing
  • Brand performance forecasting
  • Model different size and structure scenarios
  • Workload build-up, affordable coverage, and time series models
  • Business change management

Marketing Analytics capabilities to provide integrated marketing mix evaluation and design across channel, targeting, and message:

  • Framework for campaign planning and evaluation
  • Market mix modeling and channel impact
  • Multi-channel budget optimization
  • Campaign effectiveness and ROI
  • Optimum next best action using Axtria Triggers
  • Short cycle promotion response modeling for faster insights in launch lifecycle

Marketing Analytics capabilities to provide integrated marketing mix evaluation and design across channel, targeting, and message:

  • Framework for campaign planning and evaluation
  • Market mix modeling and channel impact
  • Multi-channel budget optimization
  • Campaign effectiveness and ROI
  • Optimum next best action using Axtria Triggers
  • Short cycle promotion response modeling for faster insights in launch lifecycle

Customer Analytics capabilities deliver complete insight into the customer and their journeys:

  • Customer segmentation and profiling
  • Customer profitability and lifetime value
  • Customer journey and digital footprint
  • Cross-sell and up-sell opportunity
  • Loyalty programs, engagement, and advocacy

Digital Analytics capabilities to provide complete insight into digital marketing campaigns and channels:

  • Channel insight and optimization
  • Social media strategy and optimization
  • Digital data management strategy
  • Metric identification and rationalization
  • Digital customer journey management
  • Multi-channel online and offline integration

HEOR & RWE capabilities to evaluate the economics of a given treatment and quantify the associated outcomes:

  • Innovative patient-level simulations
  • Customized cost-effectiveness models
  • Clinical trial simulations
  • Burden of disease analyses
  • Experience with real-world data

Axtria SalesIQ cloud based sales planning and operations platform

Axtria Triggers to analyzes customer information from multiple sources and delivers recommendations directly to the field through integration with Veeva CRM Suggestions.

  • Align the field to your sales strategy
  • Streamline commercial decision-making
  • Empower the field to add value
  • Dynamically respond to changing market conditions
  • Deliver a multi-channel experience
  • Continue to adapt and evolve at the speed of your business

Axtria Triggers to analyzes customer information from multiple sources and delivers recommendations directly to the field through integration with Veeva CRM Suggestions.

  • Align the field to your sales strategy
  • Streamline commercial decision-making
  • Empower the field to add value
  • Dynamically respond to changing market conditions
  • Deliver a multi-channel experience
  • Continue to adapt and evolve at the speed of your business

Axtria SalesIQ cloud based sales planning and operations platform

CUSTOMER SUCCESS

AXTRIA INSIGHTS

Machine Learning and Data Mining in Pharmaceutical Commercial Analytics

White paper

The Value of Machine Learning and Data Mining in Pharmaceutical Commercial Analytics

Increasing complexities of the pharma environment also mean that machine learning can provide earlier anticipation of and faster responses to new threats and opportunities. ...

Implications From HEOR And RWE Models For Biopharmaceutical Commercial Analytics

Blog

Implications From HEOR And RWE Models For Biopharmaceutical Commercial Analytics

The following blog is an expanded summary of proposed research accepted for delivery at the upcoming 22nd ISPOR Annual International Meeting, Research Poster Presentations – ...

Latest Pharma R&D Cost Estimates – Implications For The Expanded Use Of Commercial Analytics

White paper

Latest Pharma R&D Cost Estimates – Implications For The Expanded Use Of Commercial Analytics

The latest pharma R&D cost estimates illustrate that greater pressures will increasingly be placed on companies to find greater cost efficiencies, reduce risks, improve pipelin ...

Let Us Show You What Axtria’s Decision Science Capabilities Can Do For You