Marketing Analytics

Drive greater sales and profits from your promotional investment

The days of mass marketing campaigns are over. Exploding data sources, combined with advances in technology, have changed the way organizations engage their customers. These customers demand a personalized experience, where you understand their context, preferences, and next-best-action.

With deep experience in industry data sources and expertise across marketing analytics, Axtria delivers:

  • Holistic multi-channel marketing framework
  • Experience across traditional and digital data sources
  • Innovative analytical approaches and methodologies
  • Promotional insights early in the launch cycle
  • Next-Best-Action triggers to the field


Holistic multi-channel marketing framework: Axtria MarketingIQTM  provides an end-to-end customer-centric marketing platform to help organizations drive greater sales and profits from their promotional investments.

  • A holistic multi-channel marketing framework
  • Integrated multi-channel data management
  • Multi-channel analytics, insights, and planning
  • Customer Interaction Management
  • Engaging role-based apps

Experience across traditional and digital data sources: Axtria has deep experience in both traditional and emerging data sources. We deliver an integrated multi-channel view that is clean, complete, and ready to inform promotional investment decisions.

  • Ability to collect data across 40+ channel partners
  • Pre-built connectors and industry data models
  • Real-time access in the cloud
  • Comprehensive data dictionary, including processing rules
  • Enterprise-grade data quality and enrichment processes

Innovative analytical approaches and methodologies: Axtria has developed innovative analytical approaches that maximizes the return on investment of promotional spend. Our models support increasing complexity, with new stakeholders, growing channels, and market events.

  • Make complex decisions more quickly
  • Tailor approaches to campaign and product characteristics
  • Incorporate multi-stakeholder and multi-channel effects
  • Create a culture of continuous experimentation
  • Test new ideas, analyze results, and implement fast

Promotional insights early in the launch cycle: The initial months of a new product launch are critical to long-term success. Axtria’s Short-Cycle method provides early insight into promotional effectiveness with as little as 15 weeks of data.

  • Provide early insight into promotional effectiveness
  • Does not require the typical 8-12 months of data
  • Overcome precision issues with early lifecycle data
  • Adapt and inform future investment decisions
  • Drive message effectiveness and targeting efficiency

Next-Best-Action triggers to the field: With masses of data now available on your customer and their journey, Axtria Triggers leverages advanced decision science techniques to analyze behavior and recommend the most effective course of action.

  • Leverages advanced decision science algorithms
  • Suggest next-best-action to take with customer
  • Prioritized list with notable opportunities and threats
  • Flexible cloud-based architecture to configure rules
  • Pre-integrated into CRM solutions

Activate Your Customer-Centric Marketing Strategy

The industry is evolving at a quicker pace than ever before. The rise of digital, an increase in customer expectations, and a changing regulatory environment has drastically altered the landscape. The market demands new insights, new approaches, and new ways of thinking. To win in this new environment, companies must prioritize their customers and offer more engaging and personalized marketing messages.


Axtria Triggers Datasheet - Real Time insights within Veeva CRM

Let Us Show You What Axtria’s Marketing Analytics Capabilities Can Do For You