Axtria Conducted Market Mix Modeling For A Top US Pharma Company
Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...
Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management
COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...
Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes
Diagnosis of a rare disease, lack of therapies, and small patient populations all lead to significant challenges in rare disease management and support of these patients. ...
50+ Deal Assessments Across 18 Months By A Pharmaceutical Company
The financial significance of contracts with payers makes it imperative for pharmaceutical companies to evaluate contracting decisions thoroughly. To quantify the impact of contrac ...
Patient Flow Analysis For A Global Oncology Leader
Read this illustration to know how Axtria engaged with a global leader in innovative oncology therapies in contextualizing the patient flow by specific objectives, identifying spec ...
50% Faster Customer Onboarding With Scalable Intelligence On Omnichannel Interactions
With growing businesses, life sciences companies need robust big data management solutions, as many stakeholders feel the need for a faster, multi-user, and dynamic and real-time r ...
Targeted Field Operations With Predictive Analytics For Drug Adoption
Sophisticated Machine Learning (ML) algorithms can help identify high-probability adopters based on past trends, increasing sales conversions, prescription volume, and benefitting ...
Predictive Analytics For A Healthcare Company To Improve Patient Care
Axtria brought its deep expertise in the predictive analytics and applied Machine Learning models in identifying misdiagnosed patients and helped the client onboard its patients on ...
$15 Million Incremental Revenue With AI/ML Enabled Patient Adherence
Patient non-adherence is a big concern not just for the pharma manufacturers, but also for the physicians, especially with the increasing emphasis on improved patient lives. Treatm ...
Data & Analytics Center Of Excellence (CoE) For A Global Pharma
Life sciences organizations are struggling with several factors, including fragmented analytics teams, siloed decision making, limited thought leadership, and inflexible operating ...
Strategic Course Correction For A Blockbuster Oncology Drug
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
Sales Force Restructuring Strategy For A New Oncology Indication Launch In The US
With the rise of specialty pharma, the interactions between sales reps and healthcare stakeholders are becoming more profound, more productive, and much more scientific. ...
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights
Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...
Enabling 95% Patient Adherence With Rapid Patient Data Analytics
With an increasing focus on patient-outcomes and benefits, pharma companies are leveraging patient-level information, such as Protected Health Information, to track the complete pa ...
Maximizing Marketing ROI For A Global Pharma Company
In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...
Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care
Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...
A leading US credit card issuer wanted to conduct stress tests on its portfolio to determine impact on model performance and RWAs. A dedicated team of 6 specialists conducted thor ...
Measuring The Efficiency Of Web Registration Process For A Leading Auto Insurer
Our client wants to measure the efficiency of its web registration process using Google Analytics. The Axtria team provided pass through rate, time spent and number of revisits oc ...
Improved Conversion Rate And Market Share For A Major Online Travel Agency
New competitors and reduction of airline commissions make our client’s e-marketplace business model obsolete. They had few tools, processes, talent and analytics to support the s ...
Digital Keyword Optimization Engine For A Leading Retailer
A leading retailer is using multiple marketing channels such as SEO, SEM and EDM campaigns. However, the cross channel effects and ROI from SEM are unclear. We implemented a three ...
A leading mortgage servicer and sub-servicer, was facing process and data-related challenges in their loan boarding process: Timeliness: The process for boarding new-loans informat ...
How Online Advertisements Drive Offline Sales For A Major CPG Client
Our client wants to understand the effect of online advertisements on offline sales using data from retail clients. As online advertising increases, this becomes a bigger challenge ...
Implementing A Clinical Quality Scorecard For A Large Hospital Network
A large hospital network in the Asia Pacific wants to establish a common clinical quality benchmark across multiple hospitals and clinical centers with wide variation in a number o ...
Customer Valuation Analytics For A Credit Card Issuer To Ensure Customized Targeting
Customer valuation analytics for a credit card issuer to ensure customized targeting. SITUATION A sophisticated player in the credit card space wanted to increase the use of data i ...
One of the East Coast based Blues faces challenges in acquiring prospects and engaging members. With the rollout of Health Insurance Exchange, they are not equipped to identify, se ...
Axtria Conducted Market Mix Modeling For A Top US Pharma Company
Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...
Data & Analytics Center Of Excellence (CoE) For A Global Pharma
Life sciences organizations are struggling with several factors, including fragmented analytics teams, siloed decision making, limited thought leadership, and inflexible operating ...
$15 Million Incremental Revenue With AI/ML Enabled Patient Adherence
Patient non-adherence is a big concern not just for the pharma manufacturers, but also for the physicians, especially with the increasing emphasis on improved patient lives. Treatm ...
Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care
Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma
Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...
Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care
Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...
Enabling Faster Go-To-Market With High Performance Data Management
Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights
Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...
Intelligent BI Reporting For Key Account Managers (KAMs)
Health care systems are undergoing significant transformation led by medical breakthroughs, technology disruption, and process evolution. Given the US health care system is unique ...
Empowering The Sales Force With Fast And Accurate Insights
A recent study shows that 77% companies1 believe their bottom line is affected by inaccurate and incomplete data, and on an average, 12% of revenue potential is wasted Accurate da ...
Optimized HCP Targeting For A Consumer Health Company
The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...
Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning
With increased drug and market awareness among Health Care Practitioners (HCPs), pharma companies need to rethink their sales teams go-to-market strategy. A burst of digital channe ...
Call Planning Implementation For Multiple Sales Forces From A Top Tier Pharma Organization
A top pharmaceutical company was looking for a partner to manage and execute their Call Planning processes while ensuring increased efficiency and effectiveness. Client was seeki ...
Commercial Data Environment And Self-Service Analytics Enabled By Axtria DataMAx™
New drug development, especially vaccines, is considered high-risk and expensive. As per a recent report, the cost of developing a vaccine is estimated to be between $200 million a ...
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights
Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health
Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma
Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...
Intelligent BI Reporting For Key Account Managers (KAMs)
Health care systems are undergoing significant transformation led by medical breakthroughs, technology disruption, and process evolution. Given the US health care system is unique ...
Commercial Data Environment And Self-Service Analytics Enabled By Axtria DataMAx™
New drug development, especially vaccines, is considered high-risk and expensive. As per a recent report, the cost of developing a vaccine is estimated to be between $200 million a ...
50+ Deal Assessments Across 18 Months By A Pharmaceutical Company
The financial significance of contracts with payers makes it imperative for pharmaceutical companies to evaluate contracting decisions thoroughly. To quantify the impact of contrac ...
Orphan Drug Commercialization For An SMB Pharma Organization Enabled By Axtria DataMAx™
The orphan drug market is predicted to generate $217 billion by 2024, i.e., 18% of the overall prescription sales. The orphan drug market is historically dominated by the big pharm ...
Commercial Data Environment And Self-Service Analytics Enabled By Axtria DataMAx™
New drug development, especially vaccines, is considered high-risk and expensive. As per a recent report, the cost of developing a vaccine is estimated to be between $200 million a ...
Data & Analytics Center Of Excellence (CoE) For A Global Pharma
Life sciences organizations are struggling with several factors, including fragmented analytics teams, siloed decision making, limited thought leadership, and inflexible operating ...
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma
Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...
Enabling 95% Patient Adherence With Rapid Patient Data Analytics
With an increasing focus on patient-outcomes and benefits, pharma companies are leveraging patient-level information, such as Protected Health Information, to track the complete pa ...
Empowering The Sales Force With Fast And Accurate Insights
A recent study shows that 77% companies1 believe their bottom line is affected by inaccurate and incomplete data, and on an average, 12% of revenue potential is wasted Accurate da ...
Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care
Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...
Enabling Faster Go-To-Market With High Performance Data Management
Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...
Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management
COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...
Creating A COVID-19 Immune Incentive Compensation Plan
With COVID-19-imposed nationwide lockdowns, weak field productivity, and detailing restrictions, the pandemic is directly impacting the Incentive Compensation (IC) of reps across t ...
50% Faster Customer Onboarding With Scalable Intelligence On Omnichannel Interactions
With growing businesses, life sciences companies need robust big data management solutions, as many stakeholders feel the need for a faster, multi-user, and dynamic and real-time r ...
Strategic Course Correction For A Blockbuster Oncology Drug
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
Axtria MarketingIQ™ Implementation To Support Business Decision
The organizations are becoming more customer-centric to engage with customers based on their unique preferences and driving the need to craft custom interactions across various per ...
A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...
Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights
Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health
Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...
Optimized HCP Targeting For A Consumer Health Company
The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...
Intelligent BI Reporting For Key Account Managers (KAMs)
Health care systems are undergoing significant transformation led by medical breakthroughs, technology disruption, and process evolution. Given the US health care system is unique ...
Maximizing Marketing ROI For A Global Pharma Company
In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...
Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company
A go-to-market plan is at the center of a drug launch. Effective territory management is core to achieving launch excellence. Territory alignment ensures equitable allocation of sa ...
Empowering The Sales Force With Fast And Accurate Insights
A recent study shows that 77% companies1 believe their bottom line is affected by inaccurate and incomplete data, and on an average, 12% of revenue potential is wasted Accurate da ...
Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning
With increased drug and market awareness among Health Care Practitioners (HCPs), pharma companies need to rethink their sales teams go-to-market strategy. A burst of digital channe ...
Enabling Faster Go-To-Market With High Performance Data Management
Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...
Maximizing Sales Force Productivity Through Effective Territory Alignment
Rapid market changes often impact sales portfolios, causing disruptions in the sales force workload. Re-aligning sales territories at regular intervals is essential to an equitable ...
Comprehensive Field Force Incentive Compensation Program For A Medical Device Company
Field based incentive payments were not consistent with corporate goals and budgets. There are no set standards for monitoring success. Sales and Marketing leadership differed on ...
Customer Loyalty Program For The Largest Electronic Retailer In The World
A retailer approaches Axtria with a common problem – their existing Loyalty program is not yielding results in terms of customer usage. Only a small number of cardholders are s ...
Call Planning Implementation For Multiple Sales Forces From A Top Tier Pharma Organization
A top pharmaceutical company was looking for a partner to manage and execute their Call Planning processes while ensuring increased efficiency and effectiveness. Client was seeki ...
Axtria Conducted Market Mix Modeling For A Top US Pharma Company
Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...
Sales Force Restructuring Strategy For A New Oncology Indication Launch In The US
With the rise of specialty pharma, the interactions between sales reps and healthcare stakeholders are becoming more profound, more productive, and much more scientific. ...
Creating A COVID-19 Immune Incentive Compensation Plan
With COVID-19-imposed nationwide lockdowns, weak field productivity, and detailing restrictions, the pandemic is directly impacting the Incentive Compensation (IC) of reps across t ...
Digital Keyword Optimization Engine For A Leading Retailer
A leading retailer is using multiple marketing channels such as SEO, SEM and EDM campaigns. However, the cross channel effects and ROI from SEM are unclear. We implemented a three ...
Intelligent BI Reporting For Key Account Managers (KAMs)
Health care systems are undergoing significant transformation led by medical breakthroughs, technology disruption, and process evolution. Given the US health care system is unique ...
Empowering The Sales Force With Fast And Accurate Insights
A recent study shows that 77% companies1 believe their bottom line is affected by inaccurate and incomplete data, and on an average, 12% of revenue potential is wasted Accurate da ...
Enabling Faster Go-To-Market With High Performance Data Management
Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...
Patient Flow Analysis For A Global Oncology Leader
Read this illustration to know how Axtria engaged with a global leader in innovative oncology therapies in contextualizing the patient flow by specific objectives, identifying spec ...
Creating A COVID-19 Immune Incentive Compensation Plan
With COVID-19-imposed nationwide lockdowns, weak field productivity, and detailing restrictions, the pandemic is directly impacting the Incentive Compensation (IC) of reps across t ...
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health
Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...
Maximizing Sales Force Productivity Through Effective Territory Alignment
Rapid market changes often impact sales portfolios, causing disruptions in the sales force workload. Re-aligning sales territories at regular intervals is essential to an equitable ...
Comprehensive Field Force Incentive Compensation Program For A Medical Device Company
Field based incentive payments were not consistent with corporate goals and budgets. There are no set standards for monitoring success. Sales and Marketing leadership differed on ...
Orphan Drug Commercialization For An SMB Pharma Organization Enabled By Axtria DataMAx™
The orphan drug market is predicted to generate $217 billion by 2024, i.e., 18% of the overall prescription sales. The orphan drug market is historically dominated by the big pharm ...
Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes
Diagnosis of a rare disease, lack of therapies, and small patient populations all lead to significant challenges in rare disease management and support of these patients. ...
Commercial Data Environment And Self-Service Analytics Enabled By Axtria DataMAx™
New drug development, especially vaccines, is considered high-risk and expensive. As per a recent report, the cost of developing a vaccine is estimated to be between $200 million a ...
Data & Analytics Center Of Excellence (CoE) For A Global Pharma
Life sciences organizations are struggling with several factors, including fragmented analytics teams, siloed decision making, limited thought leadership, and inflexible operating ...
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights
Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma
Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...
Intelligent BI Reporting For Key Account Managers (KAMs)
Health care systems are undergoing significant transformation led by medical breakthroughs, technology disruption, and process evolution. Given the US health care system is unique ...
Enabling 95% Patient Adherence With Rapid Patient Data Analytics
With an increasing focus on patient-outcomes and benefits, pharma companies are leveraging patient-level information, such as Protected Health Information, to track the complete pa ...
Empowering The Sales Force With Fast And Accurate Insights
A recent study shows that 77% companies1 believe their bottom line is affected by inaccurate and incomplete data, and on an average, 12% of revenue potential is wasted Accurate da ...
Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care
Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...
Enabling Faster Go-To-Market With High Performance Data Management
Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...
Real-Time User Data Stream Processing And Validation For US Based Auto Assistance Company
US based auto assistance company with more than 50 million members Client had sensor devices installed in 1000’s of vehicles. These devices transmit information back for tracking ...
50% Faster Customer Onboarding With Scalable Intelligence On Omnichannel Interactions
With growing businesses, life sciences companies need robust big data management solutions, as many stakeholders feel the need for a faster, multi-user, and dynamic and real-time r ...
Strategic Course Correction For A Blockbuster Oncology Drug
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights
Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...
Maximizing Marketing ROI For A Global Pharma Company
In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...
Digital Keyword Optimization Engine For A Leading Retailer
A leading retailer is using multiple marketing channels such as SEO, SEM and EDM campaigns. However, the cross channel effects and ROI from SEM are unclear. We implemented a three ...
Axtria Conducted Market Mix Modeling For A Top US Pharma Company
Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...
50% Faster Customer Onboarding With Scalable Intelligence On Omnichannel Interactions
With growing businesses, life sciences companies need robust big data management solutions, as many stakeholders feel the need for a faster, multi-user, and dynamic and real-time r ...
Axtria MarketingIQ™ Implementation To Support Business Decision
The organizations are becoming more customer-centric to engage with customers based on their unique preferences and driving the need to craft custom interactions across various per ...
A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights
Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...
Maximizing Marketing ROI For A Global Pharma Company
In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...
Axtria Conducted Market Mix Modeling For A Top US Pharma Company
Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...
Axtria Conducted Market Mix Modeling For A Top US Pharma Company
Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...
Axtria MarketingIQ™ Implementation To Support Business Decision
The organizations are becoming more customer-centric to engage with customers based on their unique preferences and driving the need to craft custom interactions across various per ...
A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights
Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...
Maximizing Marketing ROI For A Global Pharma Company
In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...
Strategic Course Correction For A Blockbuster Oncology Drug
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
Orphan Drug Commercialization For An SMB Pharma Organization Enabled By Axtria DataMAx™
The orphan drug market is predicted to generate $217 billion by 2024, i.e., 18% of the overall prescription sales. The orphan drug market is historically dominated by the big pharm ...
Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma
Launching a pharmaceutical drug is complex, however, in case of orphan drugs the process is even more difficult owing to the lack of knowledge about the disease state, fewer analog ...
Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes
Diagnosis of a rare disease, lack of therapies, and small patient populations all lead to significant challenges in rare disease management and support of these patients. ...
Targeted Field Operations With Predictive Analytics For Drug Adoption
Sophisticated Machine Learning (ML) algorithms can help identify high-probability adopters based on past trends, increasing sales conversions, prescription volume, and benefitting ...
Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes
Diagnosis of a rare disease, lack of therapies, and small patient populations all lead to significant challenges in rare disease management and support of these patients. ...
Patient Flow Analysis For A Global Oncology Leader
Read this illustration to know how Axtria engaged with a global leader in innovative oncology therapies in contextualizing the patient flow by specific objectives, identifying spec ...
Targeted Field Operations With Predictive Analytics For Drug Adoption
Sophisticated Machine Learning (ML) algorithms can help identify high-probability adopters based on past trends, increasing sales conversions, prescription volume, and benefitting ...
$15 Million Incremental Revenue With AI/ML Enabled Patient Adherence
Patient non-adherence is a big concern not just for the pharma manufacturers, but also for the physicians, especially with the increasing emphasis on improved patient lives. Treatm ...
Strategic Course Correction For A Blockbuster Oncology Drug
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
Enabling 95% Patient Adherence With Rapid Patient Data Analytics
With an increasing focus on patient-outcomes and benefits, pharma companies are leveraging patient-level information, such as Protected Health Information, to track the complete pa ...
Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care
Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...
One of the East Coast based Blues faces challenges in acquiring prospects and engaging members. With the rollout of Health Insurance Exchange, they are not equipped to identify, se ...
Orphan Drug Commercialization For An SMB Pharma Organization Enabled By Axtria DataMAx™
The orphan drug market is predicted to generate $217 billion by 2024, i.e., 18% of the overall prescription sales. The orphan drug market is historically dominated by the big pharm ...
50+ Deal Assessments Across 18 Months By A Pharmaceutical Company
The financial significance of contracts with payers makes it imperative for pharmaceutical companies to evaluate contracting decisions thoroughly. To quantify the impact of contrac ...
Patient Flow Analysis For A Global Oncology Leader
Read this illustration to know how Axtria engaged with a global leader in innovative oncology therapies in contextualizing the patient flow by specific objectives, identifying spec ...
50% Faster Customer Onboarding With Scalable Intelligence On Omnichannel Interactions
With growing businesses, life sciences companies need robust big data management solutions, as many stakeholders feel the need for a faster, multi-user, and dynamic and real-time r ...
$15 Million Incremental Revenue With AI/ML Enabled Patient Adherence
Patient non-adherence is a big concern not just for the pharma manufacturers, but also for the physicians, especially with the increasing emphasis on improved patient lives. Treatm ...
Strategic Course Correction For A Blockbuster Oncology Drug
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma
Launching a pharmaceutical drug is complex, however, in case of orphan drugs the process is even more difficult owing to the lack of knowledge about the disease state, fewer analog ...
One of the East Coast based Blues faces challenges in acquiring prospects and engaging members. With the rollout of Health Insurance Exchange, they are not equipped to identify, se ...
Axtria Conducted Market Mix Modeling For A Top US Pharma Company
Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...
50+ Deal Assessments Across 18 Months By A Pharmaceutical Company
The financial significance of contracts with payers makes it imperative for pharmaceutical companies to evaluate contracting decisions thoroughly. To quantify the impact of contrac ...
Targeted Field Operations With Predictive Analytics For Drug Adoption
Sophisticated Machine Learning (ML) algorithms can help identify high-probability adopters based on past trends, increasing sales conversions, prescription volume, and benefitting ...
Predictive Analytics For A Healthcare Company To Improve Patient Care
Axtria brought its deep expertise in the predictive analytics and applied Machine Learning models in identifying misdiagnosed patients and helped the client onboard its patients on ...
Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma
Launching a pharmaceutical drug is complex, however, in case of orphan drugs the process is even more difficult owing to the lack of knowledge about the disease state, fewer analog ...
Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company
A go-to-market plan is at the center of a drug launch. Effective territory management is core to achieving launch excellence. Territory alignment ensures equitable allocation of sa ...
Enabling Faster Go-To-Market With High Performance Data Management
Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...
Data & Analytics Center Of Excellence (CoE) For A Global Pharma
Life sciences organizations are struggling with several factors, including fragmented analytics teams, siloed decision making, limited thought leadership, and inflexible operating ...
Sales Force Restructuring Strategy For A New Oncology Indication Launch In The US
With the rise of specialty pharma, the interactions between sales reps and healthcare stakeholders are becoming more profound, more productive, and much more scientific. ...
Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management
COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...
Creating A COVID-19 Immune Incentive Compensation Plan
With COVID-19-imposed nationwide lockdowns, weak field productivity, and detailing restrictions, the pandemic is directly impacting the Incentive Compensation (IC) of reps across t ...
Strategic Course Correction For A Blockbuster Oncology Drug
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...
Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health
Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...
Optimized HCP Targeting For A Consumer Health Company
The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...
Intelligent BI Reporting For Key Account Managers (KAMs)
Health care systems are undergoing significant transformation led by medical breakthroughs, technology disruption, and process evolution. Given the US health care system is unique ...
Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company
A go-to-market plan is at the center of a drug launch. Effective territory management is core to achieving launch excellence. Territory alignment ensures equitable allocation of sa ...
Empowering The Sales Force With Fast And Accurate Insights
A recent study shows that 77% companies1 believe their bottom line is affected by inaccurate and incomplete data, and on an average, 12% of revenue potential is wasted Accurate da ...
Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning
With increased drug and market awareness among Health Care Practitioners (HCPs), pharma companies need to rethink their sales teams go-to-market strategy. A burst of digital channe ...
Enabling Faster Go-To-Market With High Performance Data Management
Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...
Maximizing Sales Force Productivity Through Effective Territory Alignment
Rapid market changes often impact sales portfolios, causing disruptions in the sales force workload. Re-aligning sales territories at regular intervals is essential to an equitable ...
Comprehensive Field Force Incentive Compensation Program For A Medical Device Company
Field based incentive payments were not consistent with corporate goals and budgets. There are no set standards for monitoring success. Sales and Marketing leadership differed on ...
Call Planning Implementation For Multiple Sales Forces From A Top Tier Pharma Organization
A top pharmaceutical company was looking for a partner to manage and execute their Call Planning processes while ensuring increased efficiency and effectiveness. Client was seeki ...
Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management
COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...
Sales Force Restructuring Strategy For A New Oncology Indication Launch In The US
With the rise of specialty pharma, the interactions between sales reps and healthcare stakeholders are becoming more profound, more productive, and much more scientific. ...
Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management
COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...
Strategic Course Correction For A Blockbuster Oncology Drug
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...
Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...
Optimized HCP Targeting For A Consumer Health Company
The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...
Patient Flow Analysis For A Global Oncology Leader
Read this illustration to know how Axtria engaged with a global leader in innovative oncology therapies in contextualizing the patient flow by specific objectives, identifying spec ...
$15 Million Incremental Revenue With AI/ML Enabled Patient Adherence
Patient non-adherence is a big concern not just for the pharma manufacturers, but also for the physicians, especially with the increasing emphasis on improved patient lives. Treatm ...
Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma
Launching a pharmaceutical drug is complex, however, in case of orphan drugs the process is even more difficult owing to the lack of knowledge about the disease state, fewer analog ...
Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management
COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...
Optimized HCP Targeting For A Consumer Health Company
The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...
Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company
A go-to-market plan is at the center of a drug launch. Effective territory management is core to achieving launch excellence. Territory alignment ensures equitable allocation of sa ...
Maximizing Sales Force Productivity Through Effective Territory Alignment
Rapid market changes often impact sales portfolios, causing disruptions in the sales force workload. Re-aligning sales territories at regular intervals is essential to an equitable ...
