Medical Device & Diagnostics
The medical devices industry is highly intricate and constantly evolving. It faces constant macroeconomic pressures and hosts a dynamic customer and product portfolio. Due to the underlying complexities, the selling process can be under-rewarding. Limited facetime in today’s virtual world creates a hurdle for medical device sales teams to meet targets and optimize sales performance. Companies need to prioritize Sales Performance Management (SPM) to succeed in the highly competitive market. Accurate planning, communication, and execution of sales operations are critical to ensure Salesforce Effectiveness (SFE) in the medical device industry.
Challenges Impacting The Medical Devices Industry
Axtria’s SPM solutions, powered by Axtria SalesIQ™ – Axtria’s integrated cloud-based product suite, can manage the end-to-end sales planning and operations workflows from segmentation to incentive compensation, with complete audit trails for compliance. They can drive sales force behavior to achieve strategic goals and company vision while improving productivity across various sales and support functions, including sales field and management, human resources, finance and accounting, compliance, customer service and success, and account management.