Axtria CustomerIQTM – Cloud-Based Customer-Centric Marketing Platform


Axtria CustomerIQTM is a state-of-the-art, AI and machine learning (ML)-driven cloud-based platform that creates a harmonized omni-channel customer experience. It not just seamlessly integrates with customer CRM system, and marketing automation, but also delivers recommendations powered by advanced, predictive analytics, and ML. Through the integration of data, insights, and operations, the platform helps: • Manage and Structure Customer Data • Plan Promotional Investments • Enable Customer Journey Management • Evaluate ROI for Promotional Campaigns • Automate Promotional Suggestions • Enable a Customer 360

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