Industrializing Intelligence: The Agentic Enterprise

How life sciences leaders are operationalizing agentic AI to accelerate decisions, scale execution, and drive measurable commercial and patient impact

By Invitation Only

June 10-11, 2026 | Princeton Marriott at Forrestal, Princeton, NJ

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Get ready for Axtria Ignite 2026 – Where Intelligence Meets Impact

Ignite 2026 brings together life sciences executives, innovators, and practitioners to explore how agent-based intelligence moves from a future vision to a present-day operating reality.

This conference is built for leaders who are already driving impact, and for those ready to learn how to turn ambition into action.

400+

Senior executives from the world’s leading life sciences companies

50+

Visionary speakers

20+

Field-tested panels & presentations

Multiple

Innovation and technology showcases

Axtria Ignite 2026 is designed for:

Leaders and teams who are responsible for making intelligence operational across life sciences organizations, including:

Data, Digital, and IT
Data Science
Insights & Analytics
Commercial Operations
Brand and Product Teams
Marketing Operations
Clinical
Patient Groups

If your goal is to turn data, analytics, and agent-based intelligence into execution across the drug lifecycle, then Axtria Ignite 2026 is for you.

June 10-11, 2026

Princeton Marriott at Forrestal, Princeton, NJ

Request registration

Agenda

Day 1 - Wednesday, June 10th

2:00 - 7:00 PM

Registration

Workshops

2:30 - 3:30 PM

Axtria Headquarters Intelligence: Real Time Analytics – Explore, Query, Discover (Invite-Only)

Axtria SalesIQ^TM: Agents at Work in Commercial Operations

3:45 - 4:45 PM

Axtria MarketingIQ^TM: Omnichannel Agentic AI – Streamline, Automate, Deliver (Invite-Only)

Axtria DataMAx^TM: The Data Foundation Ready for Agentic AI

5:00 - 7:00 PM

Networking Reception

Day 2 - Thursday, June 11th

7:30 - 9:00 AM

Registration, Breakfast & Networking

Mainstage Session

9:00 - 9:10 AM

Opening Remarks

9:15 - 9:35 AM

Keynote: Enough with the Hype: What Got Us Here Won’t Get Us There

9:35 - 10:15 AM

No More Excuses: Proving the Real Business Value of Agentic AI

10:15 - 10:55 AM

Coffee + Networking Break

11:00 - 11:30 AM

From Pilot Purgatory to Agentic Enterprise: What Separates the Leaders Now

AI to Drive Insightful Forecast Assumption Development

Enabling Agentic AI Field Force Operations

Draw the Line: How Agentic Territory Alignment Is Turning Sales Planning from a Calendar Event into a Competitive Edge

11:35 AM - 12:05 PM

Why Trusted Data Is Not Enough for Agentic AI

Reimagining Marketing Mix with Process Agentification: Integrating Human Expertise and AI Agents for Iterative Insights and Decision Intelligence

The Autonomous, Signal Driven Commercial Model

How Axtria DataMAx^TM Delivers the Data Foundation for AI That Commercial Teams Can Count On

12:05 - 1:55 PM

Networking Lunch & Demos

2:00 - 2:30 PM

Your Data Model Was Built for Humans. Agents Are Breaking It.

Towards a Coordinated Agentic Ecosystem for Patient Journey Management

Transformation and Modernization Journey of Commercial Operations

Just Ask: How a Leading Pharma Is Using Conversational AI and Deep Life Sciences Intelligence to Make Every Analyst a Strategic Advisor

2:35 - 3:05 PM

You Can't Govern What You Can't Measure, and Most AI Programs Can't Do Either

The Agentified Commercial Engine: Reimagining Omnichannel from Insight to Orchestration with AI Agents

Driving Intelligence and Outcomes in the Field - Governance, AI, Trust, and Reliability

Optimize Everything: How AI-Powered Campaign Intelligence Is Giving Brand Managers Their Unfair Advantage

Mainstage Session

3:10 - 3:40 PM

Fireside Chat: The Hard Part Nobody Talks About: Leading People, Culture and Agents Together

3:40 - 4:10 PM

Ignite Leadership Awards Ceremony

4:10 - 4:50 PM

Stop Dabbling, Start Committing: How to Budget for Agentic AI

4:50 - 5:00 PM

Closing Remarks

5:00 - 7:00 PM

Networking Reception

Voices That Set the Direction

Some of the leaders who have joined Axtria Ignite previously

Greg Meyers

BMS

Madhavi-Ramakrishnan

GSK

Bharti Rai

Biogen

Alexandra Goncalves

BMS

Anthony Cilento

Regeneron

Chitra Narasimhachari

Biogen

David Okimoto

Amneal

Daniel Kinney

J&J

Dinesh Salvi

BMS

Jennifer Grau

Bayer

Jeffrey Headd

J&J

Joseph Schneider

Tandem

Mark Montgomery

Grifols

Nuray Yurt

Merck

Vikram Singh

Gilead

Hotel reservation

Book your room reservation now for a discounted rate for Axtria Ignite 2026

Princeton Marriott at Forrestal

100 College Road East Princeton,
New Jersey 08540

Check availability

Greg Meyers-EVP and Chief Digital & Technology Officer-Bristol Myers Squibb

Ritesh Mehra-CFO Ferring Pharmaceuticals US

Madhavi Ramakrishna-SVP Enterprise AI & Chief Digital and Technology Officer Commercial-GSK

Stephanie Odutola-Executive Director US Sales Force Operations-AstraZeneca

Vikram Singh-VP & Global Head Commercial IT Data Analytics and DSAI-Novartis

Axtria Ignite 2026 promises to build on the success of last year’s event

Axtria Ignite 2025 honored life science leaders who have demonstrated excellence in driving innovation, transformation, and value creation in their organizations and the industry.

See the press release here honoring the recipients of the 2025 Axtria Ignite Leadership Awards!