Intelligent Life Sciences Commercial Operations
Products that deliver data-to-insights-to-actions for life sciences commercial operations
Axtria DataMAxTM allows Life Sciences organizations to modernize their legacy data infrastructure to the cloud. Companies can focus on long-term cost saving, achieving speed and scale in their business functions and product launches.
Real world data is at the core of Axtria DataMAxTM information management capabilities, enabling interlinking of sales and marketing data to insights management. Empowered by a big data framework, Axtria DataMAxTM utilizes a metadata architecture to ingest data from disparate sources, allowing a multitude of data management functions:
- Data validation and data quality management
- Data integration and interlinking between disparate commercial sources
- Data governance structure for segregation of redundancy and accessibility of information
- Pre-configured library of > 1000 commercial business rules
Axtria InsightsMAxTM enables a broader set of business users to have the power of a data scientist. Decision-makers can collaboratively assemble analytics models, derive instantaneous insights, and create an operational strategy, in minutes.
- Design and develop an array of analytic models and assets
- Store assets for future use and broad organizational sharing in the asset library
- Complete organizational visibility into data models, business rules, processing logic, and project organization.
Axtria CustomerIQTM is the most advanced customer engagement enablement product leveraging omni-channel customer interactions driven by AI enabled Next Best Action (NBA) recommendations. CustomerIQ™ helps you engage with the customer at the right time, with the right message.
CustomerIQ’s, superior NBA decision and orchestration engines are driven by clean, trusted, and diverse data sets that provide every facet of information needed to devise effective omni-channel interactions. Health care professional (HCP) benefit immensely from the relevant and timely information the sales reps are able to deliver which strengthens their relationship with the Life Sciences company.
- Enables customer 360 to understand customer behavior
- Rationalizes channel spend with micro-segmented precision
- Real-time determination of ROI on marketing spend
Sales operations takes significant investments. The speed and effectiveness with which actionable insights are delivered to the sales reps can drive positive returns on these investments. Consistently delivering on objectives helps achieve scale in Life Sciences sales management.
Axtria SalesIQTM delivers for its target audience, sales reps and sales operations, helping them achieve their goals with transparency, accuracy, and speed.
- Segmentation & Targeting
- Territory Alignment & Roster Management
- Call Planning
- Incentive Compensation Management
- Field Analytics & Reporting
Commercial Data Environment And Self-Service Analytics Enabled By Axtria DataMAx™
Given the high-risk and the investment, life sciences organizations need well-planned commercial launches to make the product successful in the market.