Forecasting Analytics

Predict future trends to thrive amid uncertainty.

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Get the right insights to maximize strategic impact

In a business landscape where new opportunities and challenges are emerging every day, pharmaceutical companies must act with greater speed and precision than ever before. However, making those decisions isn’t possible when you don’t know what the future holds. By harnessing AI/ML, you can unlock more accurate and insightful forecasts to stay ahead of evolving trends.

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Navigate market changes to ensure the success of new product launches

To make strategic, risk-based decisions against the backdrop of today’s shifting industry dynamics, pharma and Life Sciences leaders need reliable forecasting. At Axtria, we are making it possible with the powerful combination of improved data availability, innovative analytics, and our in-house accelerators. Now, you can predict demand, prioritize investments, assess market size, and thoroughly evaluate key assumptions by gaining a deeper understanding of the impact of new therapies. From early product forecasts and strategic long-range predictions to business development and licensing support, along with planning for the loss of exclusivity, the comprehensive capabilities of our tailored solutions ensure that you can make the right call at the right time throughout your product lifecycle.

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What do you want to
achieve?

  • Address data gaps
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    Incidence

    Estimate the epidemiological data for countries not covered by traditional sources with a GenAI literature synthesis tool that searches the web for target publications, identifies the relevant sources, summarizes them, and provides a link to the data.

  • Get accurate risk assessments
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    Smart extrapolation

    Understand the risks associated with differing degrees of optimism or pessimism with our smart extrapolation tool, which seamlessly combines cutting-edge multivariate machine learning models, traditional univariate methods, and logistics functions to provide a meaningful range of trends.

  • Improve efficiency
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    Model selection

    Save time and eliminate the risk of errors by leveraging Agentic AI to map extrapolated data to models that support all therapeutic areas, including incidence, prevalence, patient flow, vaccine, and traditional primary care.

  • Outmaneuver the competition
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    Competitive landscape

    Plan launches and resource allocation with greater confidence by using a combination of ML and automation to scan publicly available information and generate competitive event timelines.

  • Plan with precision
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    Penetration, uptake, and event impact

    Leverage an extensive analog database of over 700 product and indication combinations to build extensive catalogs of product profiles.

  • Validate forecast assumptions
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    Patient AI

    Use AI‑driven patient data analysis and rigorous business‑rule validation to accurately segment patients by indication, therapy line, and demographic.

  • Enhance model development
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    Technologies

    Count on our industry-leading technology expertise, prebuilt tools, and accelerators to help you drive the development of efficient models. Our offerings include an extensive analog library, a simulation tool, and advanced analytical methods, such as Markov models.

image - 2025-08-06T131905.131

Incidence

Estimate the epidemiological data for countries not covered by traditional sources with a GenAI literature synthesis tool that searches the web for target publications, identifies the relevant sources, summarizes them, and provides a link to the data.

image - 2025-08-06T131938.424

Smart extrapolation

Understand the risks associated with differing degrees of optimism or pessimism with our smart extrapolation tool, which seamlessly combines cutting-edge multivariate machine learning models, traditional univariate methods, and logistics functions to provide a meaningful range of trends.

image - 2025-08-06T131944.227

Model selection

Save time and eliminate the risk of errors by leveraging Agentic AI to map extrapolated data to models that support all therapeutic areas, including incidence, prevalence, patient flow, vaccine, and traditional primary care.

image - 2025-08-06T131950.166

Competitive landscape

Plan launches and resource allocation with greater confidence by using a combination of ML and automation to scan publicly available information and generate competitive event timelines.

image - 2025-08-06T131955.999

Penetration, uptake, and event impact

Leverage an extensive analog database of over 700 product and indication combinations to build extensive catalogs of product profiles.

image - 2025-08-06T132002.765

Patient AI

Use AI‑driven patient data analysis and rigorous business‑rule validation to accurately segment patients by indication, therapy line, and demographic.

image - 2025-08-06T132008.086

Technologies

Count on our industry-leading technology expertise, prebuilt tools, and accelerators to help you drive the development of efficient models. Our offerings include an extensive analog library, a simulation tool, and advanced analytical methods, such as Markov models.

Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.

Experience
elevated outcomes

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Precise go-to-market strategies enabled through the integration of incidence, competitive insights, and uptake modeling.
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Enhanced forecast accuracy with AI-powered patient analytics and extrapolation.
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Informed decisions across the product lifecycle, from incidence estimation to loss-of-exclusivity management.

Explore our
success stories

Transforming women's health: Delivering high accuracy with AI/ML-Driven forecasting for regional demand planning.

Transforming women's health: Delivering high accuracy with AI/ML-Driven forecasting for regional demand planning. Learn more

Driving $25 Million Impact with a Data Science and Analytics Center of Excellence

Driving $25 Million Impact with a Data Science and Analytics Center of Excellence Learn more

A Custom-Built Hierarchy Management System To Facilitate On-Demand Commercial Analytics And AI/ML Models

A Custom-Built Hierarchy Management System To Facilitate On-Demand Commercial Analytics And AI/ML Models Learn more

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Strategize better with our insights

Report
Enabling Human-agent Collaboration To Revolutionize Commercial Analytics
White Paper
The Value Of Machine Learning And Data Mining In Pharmaceutical Commercial Analytics
Blog
Crucial HEOR analytics for the cardiovascular community

Read our latest release notes

Stay up to date and learn about our innovations through our product release notes.

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