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Enabling solutions to improve the health and lives of people
Leverage data and innovative technologies to uncover effective consumer health solutions, identify growth opportunities, and develop winning strategies.
Redefine consumer health through data-driven decision-making
The global consumer health industry is transforming. Spotlight on self-care, the availability of health-monitoring technologies, e-commerce growth, and promotion of preventive care by policymakers are fueling the growth of the consumer health industry.
To compete successfully in the fast-moving consumer health market, companies are leveraging big data and analytics to:
- Assess the performance of their brands and marketing tactics
- Micro-target consumers and physicians for various tactics, brands, and categories
- Drive global scale, but adapt to local preferences
- Leverage multiple channels and optimize the frequency, timing, and duration of promotions
Ultimately, developing effective health solutions, uncovering compelling growth opportunities, and developing strategies to win in a fiercely competitive industry.
