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Enabling solutions to improve the health and lives of people

Leverage data and innovative technologies to uncover effective consumer health solutions, identify growth opportunities, and develop winning strategies.

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Redefine consumer health through 
data-driven decision-making

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The global consumer health industry is transforming. Spotlight on self-care, the availability of health-monitoring technologies, e-commerce growth, and promotion of preventive care by policymakers are fueling the growth of the consumer health industry.

To compete successfully in the fast-moving consumer health market, companies are leveraging big data and analytics to:

  • Assess the performance of their brands and marketing tactics
  • Micro-target consumers and physicians for various tactics, brands, and categories
  • Drive global scale, but adapt to local preferences
  • Leverage multiple channels and optimize the frequency, timing, and duration of promotions

Ultimately, developing effective health solutions, uncovering compelling growth opportunities, and developing strategies to win in a fiercely competitive industry.

Download Case Study / Optimized HCP targeting for a consumer health company

Optimize performance for continued success

Our capabilities

Capabilities across consumer marketing, sales/trade marketing, and category management.

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Consumer marketing

  • Market sizing and competitive assessment
  • Marketing mix modelling
  • Physician segmentation and targeting
  • Digital/social media analytics
  • Forecasting
  • Rx-OTC switch analytics
  • New product launch assessment
  • Price sensitivity analysis
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Sales/trade marketing

  • Trade promotion optimization
  • Stock-keeping unit (SKU) by channel assortment
  • Point of sale (PoS) data enrichment
  • Loyalty card analytics
  • Retailer segmentation
  • Test and learn analytics
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Category management

  • Gap Analysis for distribution channel
  • SKU rationalization
  • Assortment optimization (space-to-sales)
  • Store clustering

We would like to hear from you

Customer success stories

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Enabling 95% patient adherence with rapid patient data analytics

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CS-Top-Three-Reasons

Top three reasons: why virtual speaker programs are here to stay

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CS-Top-Three-Opportunities

Top three opportunities for medical sevice sales operations

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