Redefine consumer health through
Optimize performance for continued success
Knowledge and expertise across multiple geographies, categories, channels, brands, and product life cycles.
Rich consumer health data experience
Knowledge of working with structured and unstructured data sources, including internal shipments, syndicated research, consumer household panel, point of sale, loyalty card program, primary research, and digital/social media.
Knowledge and experience of working with leading technology platforms and visualization tools to enable faster, real-time insights for informed decision-making.
Capabilities across consumer marketing, sales/trade marketing, and category management.
- Market sizing and competitive assessment
- Marketing mix modelling
- Physician segmentation and targeting
- Digital/social media analytics
- Rx-OTC switch analytics
- New product launch assessment
- Price sensitivity analysis
- Trade promotion optimization
- Stock-keeping unit (SKU) by channel assortment
- Point of sale (PoS) data enrichment
- Loyalty card analytics
- Retailer segmentation
- Test and learn analytics
- Gap Analysis for distribution channel
- SKU rationalization
- Assortment optimization (space-to-sales)
- Store clustering