Redefine consumer health through
data-driven decision-making
Optimize performance for continued success
Domain expertise
Knowledge and expertise across multiple geographies, categories, channels, brands, and product life cycles.
Rich consumer health data experience
Knowledge of working with structured and unstructured data sources, including internal shipments, syndicated research, consumer household panel, point of sale, loyalty card program, primary research, and digital/social media.
Technology expertise
Knowledge and experience of working with leading technology platforms and visualization tools to enable faster, real-time insights for informed decision-making.
Our capabilities
Capabilities across consumer marketing, sales/trade marketing, and category management.
Consumer marketing
- Market sizing and competitive assessment
- Marketing mix modelling
- Physician segmentation and targeting
- Digital/social media analytics
- Forecasting
- Rx-OTC switch analytics
- New product launch assessment
- Price sensitivity analysis
Sales/trade marketing
- Trade promotion optimization
- Stock-keeping unit (SKU) by channel assortment
- Point of sale (PoS) data enrichment
- Loyalty card analytics
- Retailer segmentation
- Test and learn analytics
Category management
- Gap Analysis for distribution channel
- SKU rationalization
- Assortment optimization (space-to-sales)
- Store clustering