Discover insights, industry perspectives and modern business approaches
Thought Leading Webinars and points of views on Industry Trends
Executive insights and perspectives on the Pharmaceutical Industry
Explore the Axtria Intel Monitor Infographic Series on Industry Insights, Therapy Insights & POVs
One Important Lesson From Biogen’s Surprise Announcement On Hopes For An Alzheimer’s Drug
Importation Of Drugs Is Back Again On The Pharma Public Policy Table – A Short Commentary
AstraZeneca’s Bold And Potentially Risky New Cancer Drug R&D Portfolio Strategy
Four Pillars Of The Fourth Industrial Revolution for Life Sciences
Customer Success Stories
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...
Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...
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