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A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...
Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...
Importation Of Drugs Is Back Again On The Pharma Public Policy Table – A Short Commentary
AstraZeneca’s Bold And Potentially Risky New Cancer Drug R&D Portfolio Strategy
How Will The Next Great Recession Affect The US Pharma Industry?
Four Pillars Of The Fourth Industrial Revolution for Life Sciences
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