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    Marketing planning and measurement solutions

    .Designed to help small and medium businesses (SMBs) and large life sciences organizations meet their marketing strategy imperatives.

    Marketing analytics

    Life sciences brand leaders are customer-centric and patient-focused. They search for automated predictive solutions to ensure successful product launches, followed by 360-degree customer interaction with targeted messaging across the relevant channels for a wholistic omnichannel approach. Additionally, as face-to-face interactions face roadblocks, customer-preferred digital channels drive customer engagement. All in all, personal, influencer-based, and public promotions need to seamlessly work together across different customer touchpoints to create an omnipresent brand.

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    AI-driven solution applications

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    Actionable sales insights to understand prescription behavior, and drive custom messaging and brand performance.

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    Increase KOL penetration with predictive intelligence on estimating HCP potential.

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    Targeted sales strategy for customers likely to drop out in the upcoming cycles.

    A holistic marketing framework for planning & evaluation

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    Sales-performance-optimization-icon1 (1) Strategic guidance and consulting
    Sales-performance-optimization-icon2 (1) Marketing data hub for robust data management
    Sales-performance-optimization-icon3 (1) Customer insights and targeting
    Sales-performance-optimization-icon4 (1) Marketing planning and strategic analytics
    Sales-performance-optimization-icon5 (1) Tactical implementation and analytics
    Sales-performance-optimization-icon6 (2) Monitoring and reporting

    AI-enabled solutions

    Segmentation & targeting

    Segmentation & targeting

    Identify and target high-value customer segments with segmentation and targeting frameworks. Get actionable recommendations on customer-specific marketing strategies to maximize sales.

    High customer loyalty and market share with the right set of customers.

    Launch planning

    Launch planning

    Drive launch excellence with the right evaluation methods. Axtria’s predictive models can analyze sales impact of complex variables, such as new stakeholders, emerging channels, and market events.

    A well-informed orphan drug launch strategy for high market impact and sales benefits.

    Early promotions insights

    Early promotions insights

    Fine tune your promotion strategy on–the–fly with less than 16-weeks of response data. Axtria’s short-cycle method provides early evaluation, frequent updates, and valuable insights on promo-effectiveness.

    Tele-detailing impact assessment for an informed marketing mix strategy.

    Marketing mix modeling

    Marketing mix modeling

    Optimize budget allocation and drive promotions ROI with Axtria’s marketing mix solutions. Our ML-based models can forecast sales impact of multiple channels with data from 40+ channel partners.

    High-impact and relevant messaging across customers and channels with a calculated marketing mix strategy.

    Digital marketing

    Digital marketing

    Tap your brand advocacy and drive customer engagement with Axtria’s digital analytics solutions, ranging from multichannel sentiment analysis to a unified 360-degree customer life cycle view.

    High brand awareness with SERP, SEO, and digital fundamentals.

    Customer valuation

    Customer valuation

    Drive customer profitability and longevity with Axtria’s CLTV solutions. Axtria’s suite of advanced propensity models are designed around churn, cross-sell, up-sell, referrals, etc.

    Customer profitability and longevity with hyper-targeted communication strategies.



    Learn more about Axtria’s point of view on the evolution and future of promotional measurement and planning.

    Customer success stories

    Case Study

    8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

    Case Study

    Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

    Case Study

    Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling