Marketing Analytics
Marketing planning and measurement solutions
Designed to help small and medium businesses (SMBs) and large life sciences organizations meet their marketing strategy imperatives.
Marketing analytics
Life sciences brand leaders are customer-centric and patient-focused. They search for automated predictive solutions to ensure successful product launches, followed by 360-degree customer interaction with targeted messaging across the relevant channels for a wholistic omnichannel approach. Additionally, as face-to-face interactions face roadblocks, customer-preferred digital channels drive customer engagement. All in all, personal, influencer-based, and public promotions need to seamlessly work together across different customer touchpoints to create an omnipresent brand.
AI-driven solution applications
A holistic marketing framework for planning & evaluation
Strategic guidance and consulting
Marketing data hub for robust data management
Customer insights and targeting
Marketing planning and strategic analytics
Tactical implementation and analytics
Monitoring and reporting
A holistic marketing framework for planning & evaluation
A holistic marketing framework for planning & evaluation
Strategic guidance and consulting
Marketing data hub for robust data management
Customer insights and targeting
Marketing planning and strategic analytics
Tactical implementation and analytics
Monitoring and reporting
AI-enabled solutions
Segmentation & targeting
Identify and target high-value customer segments with segmentation and targeting frameworks. Get actionable recommendations on customer-specific marketing strategies to maximize sales.
High customer loyalty and market share with the right set of customers.
Launch planning
Drive launch excellence with the right evaluation methods. Axtria’s predictive models can analyze sales impact of complex variables, such as new stakeholders, emerging channels, and market events.
A well-informed orphan drug launch strategy for high market impact and sales benefits.
Early promotions insights
Fine tune your promotion strategy on–the–fly with less than 16-weeks of response data. Axtria’s short-cycle method provides early evaluation, frequent updates, and valuable insights on promo-effectiveness.
Tele-detailing impact assessment for an informed marketing mix strategy.
Marketing mix modeling
Optimize budget allocation and drive promotions ROI with Axtria’s marketing mix solutions. Our ML-based models can forecast sales impact of multiple channels with data from 40+ channel partners.
High-impact and relevant messaging across customers and channels with a calculated marketing mix strategy.
Digital marketing
Tap your brand advocacy and drive customer engagement with Axtria’s digital analytics solutions, ranging from multichannel sentiment analysis to a unified 360-degree customer life cycle view.
High brand awareness with SERP, SEO, and digital fundamentals.
Customer valuation
Drive customer profitability and longevity with Axtria’s CLTV solutions. Axtria’s suite of advanced propensity models are designed around churn, cross-sell, up-sell, referrals, etc.
Customer profitability and longevity with hyper-targeted communication strategies.
Customer success stories
50% Faster Customer Onboarding With Scalable Intelligenc ...
Axtria CustomerIQ™ Implementation To Support Business De ...
Impact Of Tele-Detailing On Brand Sales Surges