Channel Design & Management

Boost customer engagement with a hyper-targeted channel design mix.

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Optimize marketing strategies by going beyond traditional MMx studies

In today’s life sciences world, companies juggle multiple promotional channels and shifting industry trends—so traditional marketing mix studies just don’t cut it. To sharpen your marketing, scale MMx by making analytics available to everyone and embedding that expertise across your organization.

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Harness AI-powered analytics to build your omnichannel presence

Customer engagement is always in flux. Digital channels have redefined success, and multichannel marketing strategies are critical for success. Now, it’s about mastering the right mix of one-on-one and broad-reach interactions through a seamless omnichannel presence.

With Axtria’s AI-led channel design and management analytics solutions, you can coordinate a flexible, customer-driven network of channels. Our AI-powered design and management analytics turn customer and promotion data into unified, actionable insights on every channel KPI. From measuring promotional impact with precision to optimizing budgets and boosting brand performance, this is how you make truly effective omnichannel marketing a reality.

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What do you want to
achieve?

Enable tailored interactions

Improve access to information

Establish thought leadership

Maximize reach

Increase adoption

Generate awareness

Personal channels

Engage HCPs through personalized interactions like rep detailing, pharmacy programs, and teleconferences, fostering trust and delivering tailored product information.

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Digital channels

Utilize websites, social communities, mobile apps, etc., to provide 24/7 access to information, enhancing reach and facilitating interactive engagement with HCPs and patients.

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Event-based channels

Use speaker programs, webinars, and symposiums to share expertise, discuss clinical data, and build relationships through informative sessions.

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Mass media

Leverage journals, TV networks, and local advertising to disseminate information to a broad audience effectively.

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Promotions-based channels

Encourage product trials and boost patient loyalty using coupons, starter kits, and adherence programs.

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DTC and public relations

Engage directly with consumers through DTC campaigns and public relations efforts, shaping public perception and providing valuable health information.

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