Challenges and business needs across the enterprise
Heavy product pipeline in different therapeutic areas, and onboarding of new products
Different reporting needs for different teams such as field, home office, brand, and executive
Managing a high volume of cross-functional HCP and HCO data
Data available in silos with different versions of truth
High maintenance cost of multiple systems and high infrastructure investment
Consumption of enterprise-wide data and integration of various workstreams such as sales, marketing, and managed markets to make strategic decisions
Enabling data-driven insights across the enterprise
Our service offerings
Axtria’s DataMAxTM can be leveraged to draw a deep knowledge of metadata to derive actionable business insights.
Big data analytics and data lakes
Axtria’s information management is inherently developed on big data frameworks, principally with data lakes. With an architecture enabled by Natural language processing (NLP) and ML to onboard >300 life sciences data sets, structured or unstructured, and a pre-built business rules library, we can turn around data into role-determined insights consistently, in no time.
Master data management
Capturing data residing in multiple places to enhance HCP/HCO interactions, patient reach, payer performance, and product life cycle is not just good to have, but extremely critical for life sciences companies.
Axtria’s cloud Master data management (MDM) solution can create and maintain a reliable, sustainable, accurate, and secure cloud-based data environment that represents a “single source of truth.” Thus, enabling a 360-degree view of integrated master data.
Business intelligence and data visualization
The crux of a comprehensive cloud BI platform is to extract value from data and present it in a way that business users can strategize and make quick decisions.
Axtria offers “future proof” BI platforms with pre-built capabilities and accelerators spanning across user personas and therapeutic areas, easily scalable to global markets.