The Evolving Role Of Sales Ops In Omni
This white paper considers long-term trends for commercial model innovation and closer engagement with patients that will change practices in more dramatic ways. It is a must-read for anyone who wants deeper, critical, and real-world insights into the fusion of sales ops, digital marketing, and omnichannel.
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Transforming Pharma With ChatGPT: Exploring The Future Of Sales, Marketing, And Customer Experience
Artificial intelligence (AI) in the life sciences industry has grown rapidly in recent years. One of the most promising areas of AI in commercial life sciences is Generative AI technology, such as the ChatGPT model. ChatGPT, or Generative Pre-trained Transformer, is a machine learning model that has been trained on a vast body of text data to generate human-like responses to text prompts.
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The Economic Value Of Insulin Glargine 300 U/Ml (GLA-300) In People ≥18 Years Of Age With Type 2 Diabetes Mellitus
This study incorporates real-world evidence (RWE) in a value-based budget impact model (BIM) to demonstrate the value and affordability of Gla-300 for the treatment of adult patients with type 2 diabetes mellitus (T2DM) receiving basal insulins (Bis) from a U.S. payer perspective.
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Use Of Anti Arrhythmic Drugs Versus Ablation In Atrial Fibrillation (AFib) Report – Clinical And Economic Outcomes
The objective of this study was to evaluate the economic benefits of anti-arrhythmic drugs (AADs) in comparison to ablation, both as individual treatments and as combination therapy with/ without considering the order of treatment.
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Seeing The Whole Elephant: Integrated Advanced Data Analytics In Support Of RWE
Won Chan Lee, PhD., Principal, HEOR/RWE Practice at Axtria has synonymized insight generation from RWD data with the fable of the six blind men and the elephant.
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Optimizing Your Biggest Promotional Channel – A Responsive, Data-Driven Approach To Empower Field Teams
The link between life sciences field teams and the healthcare community has been vital in delivering valuable drug information that supports informed decision-making by the physician.
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Values
Values
Axtria is a Great Place to Work® Institute certified. Doing the RIGHT thing is in our DNA! We are also proud to have a modern working environment for our associates that encourages and celebrates diversity, equity, and inclusion. We firmly believe that our true differentiator is our people and we work passionately to provide a thriving work environment
Sustainability
Sustainability
At the very core of Axtria’s efforts is the drive to improve healthcare to enable a more impactful, efficient, and sustainable technology and analytics ecosystem. Our customers not only choose us to become more productive and efficient, but they also choose us because of our history of thoughtful governance and data security.
Innovation
Innovation
Axtria has made class-leading investments in the next-gen software products and AI technologies. Innovating at every step to help customers achieve their goals of staying on the cutting edge of digital, seamless and integrated enterprise-wide data, omnichannel customer engagement, and the noble goal of improving patient outcomes.
Technology is the heartbeat of a future-ready business
Axtria is striving to help companies embrace an integrated ‘data-insights-planning-operations’ way of life!
- Axtria DataMAxâ„¢ for seamless data ingestion, migration to cloud, governance, and insights readiness.
- Axtria InsightsMAxâ„¢ for ‘citizen data science’ enabled by AI/ML that delivers unparalleled insights generation and consumption.
- Axtria CustomerIQâ„¢ for planning and orchestrating omnichannel customer experience driven by next best actions and triggers.
- Axtria SalesIQâ„¢ for seamlessly integrating sales rep performance and motivation into sales operations and organization culture. Next-level organization readiness.
- Axtria MarketingIQâ„¢ for superior brand performance through smart market attribution, delivering predictive, timely and frequent insights.
Data-driven transformation
The data-driven transformation efforts of our life sciences partners have resulted in several benefits such as:​
- Faster speed to insight (2-3 days vs. 5+ days)​
- 50% reduction in manual effort​
- Increased field engagement by 10x​
- Daily tracking of patient onboarding and journey
Customer success
Building A Data Processing Platform With Next-Generation Technology To Increase Business Value Realization
Customer success
Data-driven goal-setting models for a top 5 pharma across 50+ global markets
Customer success
Data-driven customer journey design using bayesian network methodology
Customer success
Commercial data environment and self-service analytics enabled by Axtria DataMAxâ„¢
Connecting the right patient to the right treatment
Life sciences companies are leveraging AI-enhanced advanced analytics to understand patients’ behaviors and journeys to ensure the right treatment reaches the right patient at the right time. They have impacted patients’ lives by:​
- reducing the time from onset to treatment of disease​
- enabling faster go-to-market​
- ensuring patient access to drugs​
Ultimately enabling efficiencies, innovation, and competitive advantage for themselves.​
Customer success stories
Omnichannel rep call planning to enhance healthcare provider (HCP) engagement
A sales strategy solution for a new life sciences’ product launch
Enabling targeted engagement with healthcare professionals through digital affinity-based segmentation
Creating a healthier future
Ensuring the health and well-being of everyone, everywhere.
Life sciences business leaders are embracing a greater responsibility of creating a healthier future for all by advancing a culture of health and well-being. By combining data, technology, and talent, companies are transforming their vision into reality and achieving business outcomes such as:​
- Data-driven digital transformation
- Artificial Intelligence (AI)/Machine Learning (ML)-embedded industrialized data analytics
- Omnichannel customer experience
- Consistent global presence​
Enabling long-term
transformation
Supporting robust
and agile commercial
capabilities
Our capabilities
Commercial IT
Enable Cloud Information Management (CIM) for shorter turnaround time for product launch, higher sales, best marketing return on investment (ROI), and better patient care and outcomes.
Analytics
Leverage data sources and advanced analytical methods for real-time insights into patients’ behaviors and journeys and stay ahead of the competition.
HEOR and market access
Demonstrate the Value of Treatments (VoT) to get on-time regulatory approval and reimbursement from payers. Ultimately ensuring that patients have access to the drugs they need.
Marketing and sales operations
Provide an omnichannel customer experience, build brand advocacy, and drive sales.
Sales operations
Operationalize your commercial strategy and drive integrated, personalized, and value-driven interactions with your customers through real-time data-driven insights.
Thought leadership
Read and listen to the uncanny ability to call out the imminent!
Axtria in news
Investments, awards, and customers know where we’ve made the splash recently!
Podcast channel
Listen to the podcast channels to stay in touch with the latest trends!