
UPCOMING WEBINAR
Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach


BENCHMARKING STUDIES
Commercial Excellence Benchmarking Studies
We are proud to launch 2023 Commercial Excellence Benchmarking Studies, designed to share critical insights and refine the way life sciences companies approach commercial operations.


ANALYST REPORT
We’re proud to be recognized for six technologies in the Gartner® Hype Cycle™ for Life Science Commercial Operations, 2023
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PODCAST
Global Organization with Local Understanding of Patient Needs
Listen to this podcast as Ramona highlights three key qualities for prospective team members, explores the significance of patient-centered decision-making, and much more.

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LATEST INSIGHTS
Selecting The Right Omnichannel/Next Best Actions Algorithm
Learn the four criteria for selecting an algorithm for NBA orchestration in an omnichannel marketing strategy.

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CE REPORT
Strategies and Solutions in a Transformed Future
At Axtria’s CE Summit pharma leaders discussed key challenges and changes in commercialization strategy, organization design, and investment planning to align the industry for the future.


LATEST WEBINAR
Orchestrating Omnichannel Measurement Approaches To Enable Outcomes-Driven, Personalized Campaigns


SOLUTION LAUNCH
Emerging pharma companies can now access enterprise-grade insights!
Axtria’s DataMAx™ Emerging Pharma enables accelerated speed to market with pre-packaged reports and immediate actionable insights.


LATEST INSIGHTS
Generating Medical Evidence from Clinical Trial and Real-World Data
This paper demonstrates the ability of RWD simulations to model real-world circumstances’ influence on treatment decisions.

Industry insights

Infographic

White Paper

Values
Values
Axtria is a Great Place to Work® Institute certified. Doing the RIGHT thing is in our DNA! We are also proud to have a modern working environment for our associates that encourages and celebrates diversity, equity, and inclusion. We firmly believe that our true differentiator is our people and we work passionately to provide a thriving work environment

Sustainability
Sustainability
At the very core of Axtria’s efforts is the drive to improve healthcare to enable a more impactful, efficient, and sustainable technology and analytics ecosystem. Our customers not only choose us to become more productive and efficient, but they also choose us because of our history of thoughtful governance and data security.

Innovation
Innovation
Axtria has made class-leading investments in the next-gen software products and AI technologies. Innovating at every step to help customers achieve their goals of staying on the cutting edge of digital, seamless and integrated enterprise-wide data, omnichannel customer engagement, and the noble goal of improving patient outcomes.
Technology is the heartbeat of a future-ready business
Axtria is striving to help companies embrace an integrated ‘data-insights-planning-operations’ way of life!
- Axtria DataMAx™ for seamless data ingestion, migration to cloud, governance, and insights readiness.
- Axtria InsightsMAx™ for ‘citizen data science’ enabled by AI/ML that delivers unparalleled insights generation and consumption.
- Axtria CustomerIQ™ for planning and orchestrating omnichannel customer experience driven by next best actions and triggers.
- Axtria SalesIQ™ for seamlessly integrating sales rep performance and motivation into sales operations and organization culture. Next-level organization readiness.
- Axtria MarketingIQ™ for superior brand performance through smart market attribution, delivering predictive, timely and frequent insights.


Data-driven transformation
The data-driven transformation efforts of our life sciences partners have resulted in several benefits such as:
- Faster speed to insight (2-3 days vs. 5+ days)
- 50% reduction in manual effort
- Increased field engagement by 10x
- Daily tracking of patient onboarding and journey
Customer success
Building A Data Processing Platform With Next-Generation Technology To Increase Business Value Realization
Customer success
Data-driven goal-setting models for a top 5 pharma across 50+ global markets
Customer success
Rebuilding The Customer Master Data System To Enhance Business Process And Realize Maximum Benefits
Customer success
Rebuilding The Commercial Data Environment To Enhance Business Processes, Reduce Time To Market, And Improve Field User Experience

Connecting the right patient to the right treatment
Life sciences companies are leveraging AI-enhanced advanced analytics to understand patients’ behaviors and journeys to ensure the right treatment reaches the right patient at the right time. They have impacted patients’ lives by:
- reducing the time from onset to treatment of disease
- enabling faster go-to-market
- ensuring patient access to drugs
Ultimately enabling efficiencies, innovation, and competitive advantage for themselves.
Customer success stories
Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company
Insights-Driven Next Best Actions (NBAs) To Reduce Cardiology Surgery Time
Data Analytics-Driven Roster And Alignment Optimization For A Major Medtech Company
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OUR PURPOSE
Creating a healthier future
Ensuring the health and well-being of everyone, everywhere.
Life sciences business leaders are embracing a greater responsibility of creating a healthier future for all by advancing a culture of health and well-being. By combining data, technology, and talent, companies are transforming their vision into reality and achieving business outcomes such as:
- Data-driven digital transformation
- Artificial Intelligence (AI)/Machine Learning (ML)-embedded industrialized data analytics
- Omnichannel customer experience
- Consistent global presence
Enabling long-term transformation

Supporting robust and agile commercial capabilities
Our capabilities
Commercial IT
Enable Cloud Information Management (CIM) for shorter turnaround time for product launch, higher sales, best marketing return on investment (ROI), and better patient care and outcomes.
Our capabilities
Analytics
Leverage data sources and advanced analytical methods for real-time insights into patients’ behaviors and journeys and stay ahead of the competition.
Our capabilities
HEOR and market access
Demonstrate the value of treatments to get on-time regulatory approval and reimbursement from payers. Ultimately ensuring that patients have access to the drugs they need.
Our capabilities
Marketing and sales operations
Provide an omnichannel customer experience, build brand advocacy, and drive sales.
Our capabilities
Sales operations
Operationalize your commercial strategy and drive integrated, personalized, and value-driven interactions with your customers through real-time data-driven insights.

Commercial IT

Analytics

HEOR and market access

Marketing and sales operations

Axtria in news
Investments, awards, and customers - know where we’ve made the splash recently!