HOW FALSE STARTS CONTINUE TO UNDERMINE OMNICHANNEL EFFORTS

President & CEO, Axtria

JASSI CHADHA

Customer engagement and pharma’s field force future

WEBINAR

Harness Axtria’s Platforms for Data Analytics, Business Planning, and Business Operations Management

IMPROVE PATIENT HEALTH OUTCOMES: CONNECT THE RIGHT PATIENTS TO THE RIGHT TREATMENTS

Accelerate Business Success With Agility, Scale, and Flexibility

Store Everything, Analyze Anything With Axtria's Cloud Solutions

Built Specifically For The Life Sciences Industry

COMPLETE YOUR DIGITAL TRANSFORMATION JOURNEY WITH AXTRIA'S CLOUD PLATFORMS

Axtria’s Coverage on the Impact of COVID-19 on the Life Sciences Industry.

Learn More

Integrated Cloud and Data Analytics Solutions

In the rapidly evolving life sciences industry, companies are redefining their business models and personalizing their products and services. To improve individual health outcomes and minimize costs, life sciences companies need to consider leaning towards a data-centric, integrated, and scalable ecosystem. This ecosystem provides a foundation to create value for all stakeholders – healthcare providers, pharmacies, payers, and policymakers – as they endeavor to improve the life of each individual patient.

Axtria partners with leading life sciences companies to deliver improved health solutions and gain a competitive edge by seamlessly interweaving information, analytics, and technology – all on the cloud!

LEARN MORE

What We Do

We help life sciences companies transform their product commercialization journey to drive sales growth.

Information
Management

'Store Everything. Analyze Anything'.
Axtria’s information management and cloud migration services interlink sales, marketing and performance data. We employ ML & NLP to manage structured or unstructured data and help businesses gain speed, agility, scale and flexibility.

LEARN MORE

Cloud
Platforms

Axtria DataMAx^TM, Axtria InsightsMAx^TM, Axtria SalesIQ^TM & Axtria MarketingIQ^TM complete the commercial digital transformation journey. Advanced, enterprise-grade, and deploying the principles of AI, Axtria cloud platforms are built specifically for improving commercial outcomes. Results - higher sales and significant marketing ROI!

LEARN MORE

Consulting & Managed
Services

Axtria’s strategic business consulting answers a range of business questions. Patient, Customer and Performance data with in-depth domain expertise enables enhanced customer journey and experience, transformed large global commercial operations and strategic capabilities.

LEARN MORE

Information Management

‘Store Everything. Analyze Anything’.
Axtria’s information management and cloud migration services interlink sales, marketing and performance data. We employ ML & NLP to manage structured or unstructured data and help businesses gain speed, agility, scale and flexibility.

Learn More

Cloud Platforms

Learn More

Consulting & Managed Services

Learn More

Data-To-Insights For SMB Life Sciences Organizations

Axtria DataMAx™ for SMBs is a Next-Generation On-Cloud, SaaS-based Data to Insights platform. Designed with the SMB segment in mind, it provides end-to-end Data Management, Reporting, Self-Service BI and Analytics capabilities.

LEARN MORE

Disjointed Data Sources

Integrated Processed Data

Reporting & Analytics

Insights-Driven Decisions

Sales Data

Marketing Data

Internal Data

Disjointed Data Sources

Integrated Processed Data

Reporting & Analytics

Insights-Driven Decisions

Sales Data

Marketing Data

Internal Data

Disjointed Data Sources

Integrated Processed Data

Reporting & Analytics

Insights-Driven Decisions

Sales Data

Marketing Data

Internal Data

The Future Of Commercial Operations

In the future, life sciences companies will build fluid commercial models centered on delivering outcomes, not just products. These models will be driven by insights from industry stakeholders, enabled by technology, and powered by a workforce with new skills and competencies.

Nascent

Ad-hoc/In-Silos

Well Structured

Optimized

Limited Initiatives,
Uncoordinated

Brand Specific Formal Programs,
Emerging Processes, Platforms

Cross-Portfolio Integrated Programs
Processes, Platforms

Customer Experience

Patient Engagement

Current Industry Benchmark On Maturity Continuum

Desired State In Next 3-5 Years

Current Industry Benchmark On Maturity Continuum

Desired State In Next 3-5 Years

Click the above options to get started and learn more about the future of commercial operations

CUSTOMER EXPERIENCE DRIVERS

Stakeholder Mapping
Omnichannel Strategy
Integrated Solution
Channel Effectiveness
Field Engagement

PATIENT ENGAGEMENT LEVERS

Education: Clinical/Therapy
Access: Process, Platforms
Support: Approvals
Retention: Adherence
Measurement: Track

Commercial Operations Drivers - Maturity Continuum

Source: Axtria Customer Interactions & Insights from the Life Sciences Companies

The future commercial models will:

Empower constant and seamless integration of processes, platforms, and programs across a company’s product-portfolio to optimize commercial operations
Leverage data and omnichannel marketing to provide an orchestrated customer experience (patient, payer, healthcare provider, policymaker) – one that is personalized, timely, and efficient
Embrace patient-centricity through sustained patient engagement to achieve an exceptional experience and outcome for the individual
Develop new capabilities related to customer engagement, personalization, as well as data and applied intelligence. For e.g. customer engagement through the adoption of new digital engagement technologies to ensure business continuity, post COVID-19 pandemic

Axtria Research Hub

Executive Insights And Perspectives On The Life Sciences Industry.

Customer Success Stories

Explore how Axtria helps Life Sciences businesses achieve commercial success.

Orphan Drug Commercialization For An SMB Pharma Organization Enabled By Axtria DataMAx™

The orphan drug market is predicted to generate $217 billion by 2024, i.e., 18% of the overall prescription sales. The orphan drug market is historically dominated by the big pharm ...

Learn More

Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management

COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...

Learn More

Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes

Diagnosis of a rare disease, lack of therapies, and small patient populations all lead to significant challenges in rare disease management and support of these patients. ...

Learn More

VIEW ALL