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    REPORT

    Everest Group Life Sciences Digital Services Specialists PEAK Matrix® Assessment 2024

    This report provides an ongoing analysis of the life sciences digital services market.

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    MARKETING MIX

    Promotional Measurement and Planning: Evolution and Future

    Unlock the future with data-driven insights and AI-powered Axtria MarketingIQTM solution.

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    REPORT

    Axtria Unveils Analysis of Critical Trends in Pharma Sales and Marketing

    This report provides a comprehensive analysis of the critical trends emerging in pharma promotional effectiveness.

    Axtria Unveils Analysis of Critical Trends in Pharma Sales and Marketing
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    #GotGreatCertified

    Axtria Once Again Recognized with Great Place To Work® Certification™

    Great People, Great Experience and Great Workplace Culture enabled us to be Great Place to Work Certified.

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    LATEST WEBINAR

    Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach

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    BENCHMARKING STUDIES

    Commercial Excellence Benchmarking Studies

    We are proud to launch 2023 Commercial Excellence Benchmarking Studies, designed to share critical insights and refine the way life sciences companies approach commercial operations.

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    Values

    Values

    Values

    Axtria is a Great Place to Work® Institute certified. Doing the RIGHT thing is in our DNA! We are also proud to have a modern working environment for our associates that encourages and celebrates diversity, equity, and inclusion. We firmly believe that our true differentiator is our people and we work passionately to provide a thriving work environment

    Sustainability

    Sustainability

    Sustainability

    At the very core of Axtria’s efforts is the drive to improve healthcare to enable a more impactful, efficient, and sustainable technology and analytics ecosystem. Our customers not only choose us to become more productive and efficient, but they also choose us because of our history of thoughtful governance and data security.

    Innovation

    Innovation

    Innovation

    Axtria has made class-leading investments in the next-gen software products and AI technologies. Innovating at every step to help customers achieve their goals of staying on the cutting edge of digital, seamless and integrated enterprise-wide data, omnichannel customer engagement, and the noble goal of improving patient outcomes.

    Technology is the heartbeat of a future-ready business

    Axtria is striving to help companies embrace an integrated ‘data-insights-planning-operations’ way of life!

    • Axtria DataMAx™ for seamless data ingestion, migration to cloud, governance, and insights readiness.
    • Axtria InsightsMAx™ for ‘citizen data science’ enabled by AI/ML that delivers unparalleled insights generation and consumption.
    • Axtria CustomerIQ™ for planning and orchestrating omnichannel customer experience driven by next best actions and triggers.
    • Axtria SalesIQ™ for seamlessly integrating sales rep performance and motivation into sales operations and organization culture. Next-level organization readiness.
    • Axtria MarketingIQ™ for superior brand performance through smart market attribution, delivering predictive, timely and frequent insights.
    Technology is the heartbeat of a future-ready business
    Data-driven Transformation

    Data-driven transformation

    The data-driven transformation efforts of our life sciences partners have resulted in several benefits such as:

    • Faster speed to insight (2-3 days vs. 5+ days)​
    • 50% reduction in manual effort​
    • Increased field engagement by 10x
    • Daily tracking of patient onboarding and journey

    Customer success

    Building A Data Processing Platform With Next-Generation Technology To Increase Business Value Realization

    Customer success

    Data-driven goal-setting models for a top 5 pharma across 50+ global markets

    Customer success

    Rebuilding The Customer Master Data System To Enhance Business Process And Realize Maximum Benefits

    Customer success

    Rebuilding The Commercial Data Environment To Enhance Business Processes, Reduce Time To Market, And Improve Field User Experience
    Connecting the right patient to the right treatment

    Connecting the right patient to the right treatment

    Life sciences companies are leveraging AI-enhanced advanced analytics to understand patients’ behaviors and journeys to ensure the right treatment reaches the right patient at the right time. They have impacted patients’ lives by:

    • reducing the time from onset to treatment of disease
    • enabling faster go-to-market
    • ensuring patient access to drugs

    Ultimately enabling efficiencies, innovation, and competitive advantage for themselves.​

    Customer success stories

    Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company
    Insights-Driven Next Best Actions (NBAs) To Reduce Cardiology Surgery Time
    Data Analytics-Driven Roster And Alignment Optimization For A Major Medtech Company
    Creating a healthier future
    OUR PURPOSE

    Creating a healthier future

    Ensuring the health and well-being of everyone, everywhere.

    Life sciences business leaders are embracing a greater responsibility of creating a healthier future for all by advancing a culture of health and well-being. By combining data, technology, and talent, companies are transforming their vision into reality and achieving business outcomes such as:

    • Data-driven digital transformation
    • Artificial Intelligence (AI)/Machine Learning (ML)-embedded industrialized data analytics
    • Omnichannel customer experience
    • Consistent global presence
    Enabling long-term transformation
    Our capabilities
    Supporting robust and agile commercial capabilities

    Our capabilities

    Commercial IT

    Enable Cloud Information Management (CIM) for shorter turnaround time for product launch, higher sales, best marketing return on investment (ROI), and better patient care and outcomes.

    Our capabilities

    Analytics

    Leverage data sources and advanced analytical methods for real-time insights into patients’ behaviors and journeys and stay ahead of the competition.

    Our capabilities

    HEOR and market access

    Demonstrate the value of treatments to get on-time regulatory approval and reimbursement from payers. Ultimately ensuring that patients have access to the drugs they need.

    Our capabilities

    Marketing and sales operations

    Provide an omnichannel customer experience, build brand advocacy, and drive sales.

    Our capabilities

    Sales operations

    Operationalize your commercial strategy and drive integrated, personalized, and value-driven interactions with your customers through real-time data-driven insights.

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    Commercial IT

    Commercial IT

    Enable Cloud Information Management (CIM) for shorter turnaround time for product launch, higher sales, best marketing return on investment (ROI), and better patient care and outcomes.

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    Analytics

    Analytics

    Leverage data sources and advanced analytical methods for real-time insights into patients’ behaviors and journeys and stay ahead of the competition.

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    HEOR and market access

    HEOR and market access

    Demonstrate the value of treatments to get on-time regulatory approval and reimbursement from payers. Ultimately ensuring that patients have access to the drugs they need.

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    Marketing and sales operations

    Marketing and sales operations

    Provide an omnichannel customer experience, build brand advocacy, and drive sales.

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    Sales operations

    Sales operations

    Operationalize your commercial strategy and drive integrated, personalized, and value-driven interactions with your customers through real-time data-driven insights.

    Thought leadership

    Thought leadership

    Read and listen to the uncanny ability to call out the imminent!

    Axtria in news

    Axtria in news

    Investments, awards, and customers - know where we’ve made the splash recently!

    Podcast channel

    Podcast channel

    Listen to the podcast channels to stay in touch with the latest trends!

    Join our team

    Connect with us!
    We're ready to discuss opportunities.