Empower intelligent, interactive decision making

    Collaborative analytics development across diverse business personas for faster business insights.

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    Axtria InsightsMAxTM

    Axtria InsightsMAx™ is the leading cloud-based, unified, analytics, solution, built for the Life Sciences industry that democratizes data scientist capabilities into the hands of business decision-makers, enabling enterprise analytics industrialization and competitive advantage.

    Its rich reusable library of models across sales, marketing, payer, patient, and trade domains, enforces accelerated data preparation and collaborative analytics development. Axtria’s deep life sciences experience is infused in every aspect of Axtria InsightsMAx™ and helps users build industry-specific modules and workflows, enabling faster insights across use cases.

    The benefits of a collaborative analytics workspace

    Business value derived from the right system.

    Democratize analytics, empower users

    Extend data science capabilities to a broader set of business users through expanded process accessibility and standardized data analytics environments.

    Scale, efficiency, and effectiveness

    Industrializing analytics operations reduces the total cost of ownership and provides next best action recommendations formulated from recent activity data combined with a prediction model and simulated outcomes.

    Foster experimentation for data scientists

    Provide personalized labs for experimentation without production environment disruption with the help of analytics and technology unification.

    The Axtria InsightsMAxTM process

    • Team space/collaboration
    • Personalized labs
    • Shared compute
    • Compliant data separation
    Data Preparation
    • Data model and relationships
    • Processing rules
    • Use-case specific preparation
    • Project cart and assignment
    • Catalog and search
    Save Assets
    • Generic utilities
    • Sales analytics
    • Marketing analytics
    • Patient analytics
    • Payer analytics
    • Trade analytics
    Asset Development
    • Visual programming
    • IDE/Notebook coding
    • Data wrangling
    • Jobs and automation
    • xploratory data analysis
    • Pre-built KPIs
    Management Services
    • Session management
    • File management
    • Package management
    • Job management
    • Chargeback
    • Model/asset approval
    • Publishing
    • Monitoring
    • Access management
    • Cloud provisioning
    • Scale up/down
    • Usage monitoring
    Knowledge Monitoring
    • Wikis
    • Document management
    • Videos
    • APIs
    • Out-of-the-box Axtria product integration

    Axtria InsightsMAxTM differentiators


    Analytics as an asset

    • Drive continued organizational value by developing analytical assets, and not throw away model development projects
    • Build future analytics solutions with a pre-built library of reusable life sciences data analytics business assets
    • Enjoy business and technical scalability with a robust analytic asset governance environment

    End-to-end analytics solution

    • Enterprise analytics solution is not just a collection of tools, rather a set of  harmonized processes and integrated data journeys for analytics use cases
    • Drive broader organizational use and participation. Caters to multiple personas beyond the data scientist
    • Turn-key analytics infrastructure delivers comprehensive integrated solution driving faster deployment and time to value

    Full transparency

    • Complete visibility into data models, business rules, processing logic, and project organization
    • Clearly identified access rights, and asset owners
    • Unified user experience with centralized provisioning of workspaces and compute/storage resources

    Customer success stories

    Case Study

    8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

    Case Study

    Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company

    Case Study

    Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company