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Enabling animal health companies to realize their larger mission – healthy animals, healthy humankind

Leverage data-driven insights to advance care for animals through innovative, smart, and effective solutions.

Innovation across the continuum of care – predict,
prevent, detect, and treat

The need to effectively monitor and prevent the spread of zoonotic diseases, ensure a safe food supply through healthy livestock, increasing pet adoption, and the trend of pet humanization are fueling the growth of the animal health industry. The e-commerce boom, increased spending by livestock and pet owners, and government oversight and initiatives are creating a conducive environment for the industry.

To compete successfully in the growing animal health industry, companies have started leveraging big data, cloud software, and analytics to:

  • Monitor animal health trends and detect emerging health threats
  • Accelerate drug discovery and development
  • Facilitate precision animal management
  • Ensure efficient, accurate, and automated incentive compensation operations
  • Enable data-driven, omnichannel customer journeys

Bring to bear the innovation to drive a better future for animals, humans, and our planet.


View Infographic / Animal health – commercial operations trends and challenges

Your challenges – our solutions


Limited data sources

Sales channel gaps warrant a lot of business rules and data cleansing to ensure that the right rep gets credited for a sale. Address sales data issues and ensure accurate field incentives.

Limited data sources

How to accurately capture and report sales information in the absence of national data aggregation?


Single vs. multi-species products

Properly allocate multi-species products between field forces. E.g., one method is to pre-arrange a split at the product level.

Single vs. multi-species products​

How to accurately allocate multi-species products between the field reps?


Sales crediting

Ensure accurate sales crediting by applying business rules to the sales data.

Sales crediting

How to eliminate the risk of double and triple sales crediting given the multi-tenant supply chain (manufacturers, distributors, veterinarians, and resellers)?

Sales valuation differences

Ensure appropriate sales valuation, e.g., it is a best practice to use the price associated with the first leg of the sale since this will tie back to the original financial quota.


Sales valuation differences

How to ensure accurate accounting despite differential pricing due to multi-channel setting?

We speak equine!

Leverage our team of experts with rich experience across animal health data and data-driven analytics capabilities to make quick, well-informed decisions to drive your business forward.


Animal health capabilities


Commercial strategy

  • Promotional response
  • Marketing mix
  • Segmentation and targeting
  • Territory alignment and roster management
  • Call planning
  • End-to-end incentive compensation
  • Sales reporting


  • Inline products forecasting
  • New products forecasting
  • Business development forecasting


Leverage our omnichannel capabilities and orchestrate a full AI/ML-driven next-best-action (NBA) based on a multitude of factors such as:

  • Channel
  • Content
  • Resource constraints
  • Customer preferences
  • Portfolio
  • Campaigns
  • Plan of action

Data management and integration

  • Data management and strategy
  • Big data analytics
  • Business intelligence