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Enabling animal health companies to realize their larger mission – healthy animals, healthy humankind

Leverage data-driven insights to advance care for animals through innovative, smart, and effective solutions.

Innovation across the continuum of care – predict,
prevent, detect, and treat

The need to effectively monitor and prevent the spread of zoonotic diseases, ensure a safe food supply through healthy livestock, increasing pet adoption, and the trend of pet humanization are fueling the growth of the animal health industry. The e-commerce boom, increased spending by livestock and pet owners, and government oversight and initiatives are creating a conducive environment for the industry.

To compete successfully in the growing animal health industry, companies have started leveraging big data, cloud software, and analytics to:

  • Monitor animal health trends and detect emerging health threats
  • Accelerate drug discovery and development
  • Facilitate precision animal management
  • Ensure efficient, accurate, and automated incentive compensation operations
  • Enable data-driven, omnichannel customer journeys

Bring to bear the innovation to drive a better future for animals, humans, and our planet.

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View Infographic / Animal health – commercial operations trends and challenges

Your challenges – our solutions

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Limited data sources

Sales channel gaps warrant a lot of business rules and data cleansing to ensure that the right rep gets credited for a sale. Address sales data issues and ensure accurate field incentives.

Limited data sources

How to accurately capture and report sales information in the absence of national data aggregation?

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Single vs. multi-species products

Properly allocate multi-species products between field forces. E.g., one method is to pre-arrange a split at the product level.

Single vs. multi-species products​

How to accurately allocate multi-species products between the field reps?

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Sales crediting

Ensure accurate sales crediting by applying business rules to the sales data.

Sales crediting

How to eliminate the risk of double and triple sales crediting given the multi-tenant supply chain (manufacturers, distributors, veterinarians, and resellers)?

Sales valuation differences

Ensure appropriate sales valuation, e.g., it is a best practice to use the price associated with the first leg of the sale since this will tie back to the original financial quota.

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Sales valuation differences

How to ensure accurate accounting despite differential pricing due to multi-channel setting?

We speak equine!

Leverage our team of experts with rich experience across animal health data and data-driven analytics capabilities to make quick, well-informed decisions to drive your business forward.

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Animal health capabilities

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Commercial strategy

  • Promotional response
  • Marketing mix
  • Segmentation and targeting
  • Territory alignment and roster management
  • Call planning
  • End-to-end incentive compensation
  • Sales reporting
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Forecasting

  • Inline products forecasting
  • New products forecasting
  • Business development forecasting
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Omnichannel

Leverage our omnichannel capabilities and orchestrate a full AI/ML-driven next-best-action (NBA) based on a multitude of factors such as:

  • Channel
  • Content
  • Resource constraints
  • Customer preferences
  • Portfolio
  • Campaigns
  • Plan of action
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Data management and integration

  • Data management and strategy
  • Big data analytics
  • Business intelligence