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Omnichannel-driven
customer engagement

Automate and optimize the efficiency of sales and marketing channels, enable omnichannel customer experience, and drive higher revenue.

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Axtria CustomerIQTM

Axtria CustomerIQTM is the most advanced omnichannel-driven customer engagement solution for Life Sciences that enables personalized interactions, at scale, across Life Sciences customers to optimize commercial activity.

Axtria CustomerIQTM combines the power of AI/ML-based analytics with a unique knowledge of the customer journey to recommend Next Best Experiences (NBX), through Next Best Action (NBA) recommendations, significantly improving the interaction between the Life Sciences company and its customers. Axtria CustomerIQTM provides a complete 360° view of the customer at any time while automating and optimizing the efficiency of both sales and marketing channels, to drive higher revenue.

The benefits of superior NBX customer engagement

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Personalized customer interaction

 

NBA recommendations leveraging disparate data sets to optimize customer engagement channels

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Improved ROI and commercial success

Enhance brand stickiness by intuitively addressing provider needs

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Scalability and seamless integration

Integration with downstream CRM systems drives seamless omnichannel execution

Axtria CustomerIQTM provides:

Read Case Study / Omnichannel rep call planning to enhance engagement

Axtria CustomerIQTM differentiators

salesiq-diff-icon-1Low code self-service operations

Get up and running quickly with minimal technical implementation effort

salesiq-diff-icon-2Superior open AI

Flexibility to interact with or bring your own AI models

salesiq-diff-icon-3Customer-focused data-centric architecture

Life Sciences specific focus on data complexities, regulatory environments, and commercial models

Resources

Blog

Recalibrate Your Commercial Model For Digital HCP Engagement

To meet HCP expectations with an integrated data-led approach for an omnichannel strategy, companies can utilize key learnings from the pandemic to advance their digital engagement strategy.

Blog

A Roadmap For Establishing And Maturing Omnichannel Marketing Within Life Sciences

Case Study

Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application …

Blog

Assessing Interaction Among Promotion Channels To Accurately Measure Marketing ROI