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Next best action (NBA)-driven omnichannel customer engagement

Automate and optimize the efficiency of sales and marketing channels, enable omnichannel customer experience, and drive higher revenue.

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Axtria CustomerIQTM

Axtria CustomerIQ™ is the most advanced NBA-driven customer engagement solution that formulates effective omnichannel interactions across life sciences customers to optimize commercial activity.

Axtria CustomerIQTM brings together the power of AI/ML-based analytics with business-driven intelligence to significantly improve the interaction between the life sciences companies and their customers, providing a complete 360-degree view of the customer at any time. Axtria CustomerIQTM automates and optimizes the efficiency of both sales and marketing channels, to drive higher revenue.

Read Case Study / Axtria CustomerIQ™ implementation to support business decisions

The benefits of superior NBA customer engagement

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Personalized customer enagement

 

NBA recommendations leveraging disparate data sets to optimize customer engagement channels.

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Improved ROI and commercial success

Enhance brand stickiness by intuitively addressing provider needs.

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Scalability and seamless integration

Integration with downstream CRM systems drive seamless omnichannel execution.

Axtria CustomerIQTM offers:

Read Case Study / Omnichannel rep call planning to enhance engagement

Resources

Blog

Recalibrate Your Commercial Model For Digital HCP Engagement

To meet HCP expectations with an integrated data-led approach for an omnichannel strategy, companies can utilize key learnings from the pandemic to advance their digital engagement strategy.

Blog

A Roadmap For Establishing And Maturing Omnichannel Marketing Within Life Sciences

Case Study

Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application …

Blog

Assessing Interaction Among Promotion Channels To Accurately Measure Marketing ROI