Omnichannel-driven customer engagement

    Automate and optimize the efficiency of sales and marketing channels, enable omnichannel customer experience, and drive higher revenue.

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    Axtria CustomerIQTM

    Axtria CustomerIQTM is the most advanced omnichannel-driven customer engagement solution for the life sciences industry. It enables personalized interactions, at scale to optimize commercial activity.

    Axtria CustomerIQTM combines the power of AI/ML-based analytics with a unique knowledge of the customer journey to recommend Next Best Experiences (NBX) through Next Best Action (NBA) recommendations, significantly improving the interaction between the life sciences company and its customers. Axtria CustomerIQTM provides a complete, continuous 360° view of the customer while automating and optimizing the efficiency of both sales and marketing channels, driving higher revenue.

    The benefits of superior NBX customer engagement

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    Personalized customer interaction

    NBA recommendations leveraging disparate data sets to optimize customer engagement channels

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    Improved ROI and commercial success

    Enhance brand stickiness by intuitively addressing provider needs

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    Scalability and seamless integration

    Integration with downstream CRM systems drives seamless omnichannel execution

    Axtria CustomerIQTM provides:

    Data-Ingestion
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    Manage

    Manage key data for omnichannel engagement through an omnichannel data hub

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    Analyze

    Identify key customer profiles leveraging quantitative segmentation analysis

    Data-Processing
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    Discover

    Understand channel affinity and past interactions related to sales performances

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    Design

    Design, model, and orchestrate an omnichannel approach for customer engagement

    Reporting
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    Publish

    Publish final recommendations to CRM for consumption by customer-facing persona

    Axtria CustomerIQTM differentiators

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    Low code self-service operations

    Get up and running quickly with minimal technical implementation effort

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    Superior open AI

    Flexibility to interact with or bring your own AI models

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    Customer-focused data-centric architecture

    Life Sciences specific focus on data complexities, regulatory environments, and commercial models

    Customer success stories

    Case Study

    8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

    Case Study

    Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

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    50% Faster Customer Onboarding With Scalable Intelligence On Omnichannel Interactions

    Resources

    Omnichannel Customer Engagement in a Post-Cookie World: Strategies to Help Life Sciences Brands Stay Competitive

    Blog

    Omnichannel Customer Engagement in a Post-Cookie World: Strategies to Help Life Sciences Brands Stay Competitive

    Recent moves to eliminate marketing cookies have introduced challenges to life sciences commercial operations teams trying to implement effective campaigns. And while today’s commercial tool ...

    Avoidable Pitfalls in Next Best Action Performance

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    Avoidable Pitfalls in Next Best Action Performance
    What is Omnichannel Strategy? Plan, Benefits & Example

    Industry Primer

    What is Omnichannel Strategy? Plan, Benefits & Example
    Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

    Blog

    Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns