Axtria CustomerIQTM

    Omnichannel-driven customer engagement

    Automate and optimize the efficiency of sales and marketing channels, enable omnichannel customer experience, and drive higher revenue.

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    Axtria CustomerIQTM

    Axtria CustomerIQTM is the most advanced omnichannel-driven customer engagement solution for the life sciences industry. It enables personalized interactions, at scale to optimize commercial activity.

    Axtria CustomerIQTM combines the power of AI/ML-based analytics with a unique knowledge of the customer journey to recommend Next Best Experiences (NBX) through Next Best Action (NBA) recommendations, significantly improving the interaction between the life sciences company and its customers. Axtria CustomerIQTM provides a complete, continuous 360° view of the customer while automating and optimizing the efficiency of both sales and marketing channels, driving higher revenue.

    The benefits of superior NBX customer engagement

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    Personalized customer interaction

    NBA recommendations leveraging disparate data sets to optimize customer engagement channels

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    Improved ROI and commercial success

    Enhance brand stickiness by intuitively addressing provider needs

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    Scalability and seamless integration

    Integration with downstream CRM systems drives seamless omnichannel execution

    Axtria CustomerIQTM provides:

    Data-Ingestion
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    Manage

    Manage key data for omnichannel engagement through an omnichannel data hub

    Integration-into-Common-Data-Model
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    Analyze

    Identify key customer profiles leveraging quantitative segmentation analysis

    Data-Processing
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    Discover

    Understand channel affinity and past interactions related to sales performances

    Information-Consumption-Provisioning
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    Design

    Design, model, and orchestrate an omnichannel approach for customer engagement

    Reporting
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    Publish

    Publish final recommendations to CRM for consumption by customer-facing persona

    Axtria CustomerIQTM differentiators

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    Low code self-service operations

    Get up and running quickly with minimal technical implementation effort

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    Superior open AI

    Flexibility to interact with or bring your own AI models

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    Customer-focused data-centric architecture

    Life Sciences specific focus on data complexities, regulatory environments, and commercial models

    Customer success stories

    Case Study

    Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement For A Top Ten Pharma

    Case Study

    8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

    Case Study

    Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

    Resources

    The Power of Customer Centricity: Building a Customer-Focused Business

    Industry Primer

    The Power of Customer Centricity: Building a Customer-Focused Business

    Introduction Customer centricity has emerged as a pivotal strategy for achieving long-term business success. Customers have more buying options and higher expectations, so it is now imperative for ...

    Omnichannel Customer Experience

    Industry Primer

    Omnichannel Customer Experience
    Avoidable Pitfalls in Next Best Action Performance

    Infographic

    Avoidable Pitfalls in Next Best Action Performance
    Omnichannel Strategy

    Industry Primer

    Omnichannel Strategy

    Axtria CustomerIQ™ Fall Release Notes

    Check out our product release notes to learn about our innovations in action.

    Learn More