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Next-best-action (NBA) driven omnichannel customer engagement

Automate and optimize the efficiency of sales and marketing channels, enable omnichannel customer experience, drive higher revenue.

Axtria CustomerIQTM

Axtria CustomerIQ™ is the most advanced NBA driven customer engagement solution for life sciences that formulates effective omnichannel interactions across Life Sciences customers to optimize commercial activity.

Axtria CustomerIQTM brings together the power of AI/ML based analytics with business-driven intelligence to significantly improve the interaction between the Life Sciences company and their customers, providing a complete 360° view of the customer at any time. Axtria CustomerIQTM automates and optimizes the efficiency of both sales and marketing channels, to drive higher revenue.

The benefits of superior NBA customer engagement

Personalized customer enagement


NBA recommendations leveraging disparate data sets to optimize customer engagement channels

Improved ROI and commercial success

Enhance brand stickiness by intuitively addressing provider needs

Scalability and seamless integration

Integration with downstream CRM systems drive seamless omni-channel execution

What Axtria CustomerIQTM offers


Recalibrate Your Commercial Model For Omnichannel HCP Engagement

To meet HCP expectations with an integrated data-led approach for an omnichannel strategy, companies can utilize key learnings from the pandemic to advance their digital engagement strategy.

A Roadmap For Establishing And Maturing Omnichannel Marketing Within Life Sciences
Case Study
Improved Targeting And Marketing Through Axtria’s Cloud-Based Application
Assessing Interaction Among Promotion Channels To Improve Marketing ROI