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Personalized. Scalable. Seamless.
Axtria CustomerIQ uses AI to analyze customer data and recommend the best engagement strategies, ensuring life sciences teams connect with HCPs through the right channels at the right time.
It provides a 360° view of each customer, automates sales and marketing actions, and optimizes omnichannel orchestration. The result-stronger HCP relationships, higher engagement, and increased revenue.
Our offerings
Advanced NBA
Omnichannel Orchestration and Engagement
Advanced NBA
AI-guided actions for personalized omnichannel engagement
Axtria CustomerIQTM helps sales teams engage HCPs smarter and faster with AI-powered, personalized interactions. It predicts customer needs in real time, ensuring the right outreach at the right moment.
Drive better conversations, improve outcomes, and maximize commercial impact.
Dynamic Resource Allocation
Omnichannel Orchestration and Engagement
Dynamic Resource Allocation
Smarter Engagement Through AI-Powered Insights
Axtria CustomerIQTM leverages AI-driven dynamic scoring to prioritize customer engagements and optimize channel selection, ensuring resources are directed toward high-impact activities. An analytics cockpit provides brand leaders with consolidated performance data across geographies and brands, facilitating informed strategic decisions and efficient resource management.
Omnichannel Campaign Creation and Activation
Omnichannel Orchestration and Engagement
Omnichannel Campaign Creation and Activation
Orchestrated campaigns that drive results
Axtria CustomerIQTM helps customers create and execute omnichannel campaigns by providing a comprehensive 360° view of their audiences, integrating data across various channels to deliver personalized interactions at scale. Its GenAI-driven Next Best Action engine predicts customer needs and recommends optimal engagement strategies, ensuring coordinated and effective communication across digital and traditional platforms.
Axtria differentiators
Commercially integrated omnichannel
Boost commercial effectiveness with Next Best Experiences (NBE), dynamic planning, and campaign orchestration that seamlessly aligns sales and marketing.
Transparent and extensible AI
Harness customizable ML libraries, API integrations, along-with build-your-own (BYOD) and out-of-the-box (OOTB) models for personalization.
Scalable self-service operations
Unlock full automation with a flexible, open platform enabling instant simulations and UI enabled configurations for agile actions orchestration.
Customer success stories
Case Study
Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement For A Top Ten Pharma
Case Study
8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution
Case Study
Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company
Related thinking
Industry Primer
The Power of Customer Centricity: Building a Customer-Focused Business
Introduction Customer centricity has emerged as a pivotal strategy for achieving long-term business success. Customers have more buying options and higher expectations, so it is now imperative for ...
Industry Primer
Omnichannel Customer Experience
Infographic
Avoidable Pitfalls in Next Best Action Performance
Industry Primer