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Next best action (NBA)-driven omnichannel customer engagement

Automate and optimize the efficiency of sales and marketing channels, enable omnichannel customer experience, and drive higher revenue.


Axtria CustomerIQTM

Axtria CustomerIQ™ is the most advanced NBA-driven customer engagement solution that formulates effective omnichannel interactions across life sciences customers to optimize commercial activity.

Axtria CustomerIQTM brings together the power of AI/ML-based analytics with business-driven intelligence to significantly improve the interaction between the life sciences companies and their customers, providing a complete 360-degree view of the customer at any time. Axtria CustomerIQTM automates and optimizes the efficiency of both sales and marketing channels, to drive higher revenue.

The benefits of superior NBA customer engagement

Personalized customer enagement


NBA recommendations leveraging disparate data sets to optimize customer engagement channels.

Improved ROI and commercial success

Enhance brand stickiness by intuitively addressing provider needs.

Scalability and seamless integration

Integration with downstream CRM systems drive seamless omnichannel execution.

Axtria CustomerIQTM offers:

Read Case Study / Omnichannel rep call planning to enhance engagement



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A Roadmap For Establishing And Maturing Omnichannel Marketing Within Life Sciences

Case Study

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