Futuristic data analytics for strategic decision-making
Artificial intelligence (AI) and data science-enabled actionable insights to benefit all aspects of the life sciences value chain.
Advanced analytics
Data-driven insights, recommendations, and decisions are at the forefront of all life sciences strategies, comprising:
- Optimal brand coverage and performance across managed markets
- Omnichannel customer-centric and patient-focused marketing
- Actionable insights for precise patient journeys
- Commercial models for real-world complexities
- Sales force strategy to generate higher sales
Axtria’s advanced analytics solutions offer adaptive services across the data value chain, making insights scalable, agile, and cost-efficient.
AI/ML-driven decision making
Patient analytics
Trade analytics
Sales analytics
Marketing analytics
Payer analytics
Solution enablers
AI/ML
Industrialization
Accelerators
Innovation HUB
AI/ML-enabled decisions across the product life cycle
Pre-launch/ clinical
Launch
Scale & managment
Loss of exclusivity (Loe)
- Predictive selection for patients and site
- Precision medicine
- Likelihood of adoption-based target identification
- Look-alike potential patient identification
- Segment based for estimated future potential
- Personalized promotions using predicted HCP channel affinity
- Identify next best action and sequence of promotions
- Proactive tactical design by predicting and likelihood of patient switch and non adherence
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Axtria research hub
White Paper
The Evolution and Future of Integrated Evidence Planning
Industry Primer
What are Digital Marketing Analytics?
White Paper
The Use of Natural Language Processing in Literature Reviews
Customer success stories
Case Study
Driving $25 Million Impact with a Data Science and Analytics Center of Excellence
Case Study
8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution
Case Study