Futuristic data analytics for strategic decision-making
Artificial intelligence (AI) and data science-enabled actionable insights to benefit all aspects of the life sciences value chain.
Advanced analytics
Data-driven insights, recommendations, and decisions are at the forefront of all life sciences strategies, comprising:
- Optimal brand coverage and performance across managed markets
- Omnichannel customer-centric and patient-focused marketing
- Actionable insights for precise patient journeys
- Commercial models for real-world complexities
- Sales force strategy to generate higher sales
Axtria’s advanced analytics solutions offer adaptive services across the data value chain, making insights scalable, agile, and cost-efficient.
AI/ML-driven decision making
Patient analytics
Trade analytics
Sales analytics
Marketing analytics
Payer analytics
Solution enablers
AI/ML
Industrialization
Accelerators
Innovation HUB
AI/ML-enabled decisions across the product life cycle
Pre-launch/ clinical
Launch
Scale & managment
Loss of exclusivity (Loe)
- Predictive selection for patients and site
- Precision medicine
- Likelihood of adoption-based target identification
- Look-alike potential patient identification
- Segment based for estimated future potential
- Personalized promotions using predicted HCP channel affinity
- Identify next best action and sequence of promotions
- Proactive tactical design by predicting and likelihood of patient switch and non adherence
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Customer success stories
Case Study
8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution
Case Study
Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company
Case Study