Medical Devices

Read Blog / Driving quicker, data-driven decision making and increased productivity
Overview
The medical devices industry is highly intricate and constantly evolving. It faces constant macroeconomic pressures and hosts a dynamic customer and product portfolio. Due to the underlying complexities, the end-to-end commercial process can be under-rewarding. Limited facetime in today’s virtual world creates a hurdle for medical device sales and marketing teams to meet targets and optimize performance. Companies need to prioritize data-driven and insights-oriented operations to succeed in the highly competitive market. Accurate planning, communication, and execution of sales operations are critical to ensure commercial excellence in the medical device industry.
Challenges impacting the medical devices industry
Stringent regulatory environment
- Stringent compliance and audit requirements
- Outcome based contracting models
- Increasing cost pressures
Complicated sales process
- Demonstration and services oriented selling
- Demand for clinically and technically skilled reps
- Complex sales crediting rules
Data complexities
- Disparate and disjointed data sets
- Lack of formalized sources of data
- Large unstructured data sets
Dynamic customer base
- Multiple selling contact points
- Paradigm shift towards virtual sales channels
- Relation-based purchase decisions for certain products
Volatile product portfolio
- Intricate products hierarchies
- Rapid product innovation
- Fast product obsolescence
Read Blog / What Is The Impact Of IDN Consolidation On The MedTech Sales Function, And How Can It Adapt To The Evolving Healthcare Market?
Read Blog / The Evolving Landscape Of MedTech For 2023 And Beyond
Comprehensive medical devices sales performance management
Unified sales planning and execution

Segmentation & Targeting
Target the right customers to boost sales

Alignment & Roster Management
Efficient commercial workforce operations

Call Planning
Provide tactical inputs to field force for best customer engagement

Incentive Compensation
Driving better business outcomes and field performance

Field Intelligence
On-target intelligence that drives sales performance, customer relationships, and new patient starts



- End-to-end integration
- Self-service collaboration
- Data validation and governance
- Smart execution with embedded analytics
- Efficiency gains
- All processing within Axtria SalesIQTM
Differentiators that uniquely define us

Read Blog / Insights-Driven Next Best Actions (NBAs) To Reduce Cardiology Surgery Time
Read Blog / The Growth Of Ambulatory Surgical Centers And The Impact On Medical Device Sales Operations

Proven partner for global life sciences companies

Proven product-suite and analytics COE models

Deep domain-driven data and analytics expertise

Experience across multiple commercial functions

Life sciences-savvy seasoned workforce
