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Med tech, medical devices,
and diagnostics

Develop confident commercial strategies to motivate rep behavior, fuel productivity, and drive business growth.


Read Blog / Driving quicker, data-driven decision making and increased productivity


The medical devices industry is highly intricate and constantly evolving. It faces constant macroeconomic pressures and hosts a dynamic customer and product portfolio. Due to the underlying complexities, the end-to-end commercial process can be under-rewarding. Limited facetime in today’s virtual world creates a hurdle for medical device sales and marketing teams to meet targets and optimize performance. Companies need to prioritize data-driven and insights-oriented operations to succeed in the highly competitive market. Accurate planning, communication, and execution of sales operations are critical to ensure commercial excellence in the medical device industry.

Challenges impacting the medical devices industry

Read Blog / What Is The Impact Of IDN Consolidation On The MedTech Sales Function, And How Can It Adapt To The Evolving Healthcare Market?

Read Blog / The Evolving Landscape Of MedTech For 2023 And Beyond

Our solution

Axtria’s medical devices solutions, powered by product suites such as Axtria SalesIQTM – Axtria’s integrated cloud-based product suite, can manage the end-to-end planning and operations workflows, with complete audit trails for compliance. They can drive the correct behavior to achieve strategic goals and company vision while improving productivity across various business and support functions, including sales field and management, human resources, finance and accounting, compliance, customer service and success, and account management.

Comprehensive medical devices sales performance management

Unified sales planning and execution


Segmentation & Targeting

Target the right customers to boost sales


Alignment & Roster Management

Efficient commercial workforce operations


Call Planning

Provide tactical inputs to field force for best customer engagement


Incentive Compensation

Driving better business outcomes and field performance

Field Intelligence

Field Intelligence

On-target intelligence that drives sales performance, customer relationships, and new patient starts

  • End-to-end integration
  • Self-service collaboration
  • Data validation and governance
  • Smart execution with embedded analytics
  • Efficiency gains
  • All processing within Axtria SalesIQTM

Differentiators that uniquely define us


Read Blog / Insights-Driven Next Best Actions (NBAs) To Reduce Cardiology Surgery Time

Read Blog / The Growth Of Ambulatory Surgical Centers And The Impact On Medical Device Sales Operations


Proven partner for global life sciences companies


Proven product-suite and analytics COE models


Deep domain-driven data and analytics expertise


Experience across multiple commercial functions


Life sciences-savvy seasoned workforce


Agility and quality – right the first time