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Med tech, medical devices,
and diagnostics

Develop confident commercial strategies to motivate rep behavior, fuel productivity, and drive business growth.

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Read Blog / Driving quicker, data-driven decision making and increased productivity

Overview

The medical devices industry is highly intricate and constantly evolving. It faces constant macroeconomic pressures and hosts a dynamic customer and product portfolio. Due to the underlying complexities, the end-to-end commercial process can be under-rewarding. Limited facetime in today’s virtual world creates a hurdle for medical device sales and marketing teams to meet targets and optimize performance. Companies need to prioritize data-driven and insights-oriented operations to succeed in the highly competitive market. Accurate planning, communication, and execution of sales operations are critical to ensure commercial excellence in the medical device industry.

Challenges impacting the medical devices industry

Our solution

Axtria’s medical devices solutions, powered by product suites such as Axtria SalesIQTM – Axtria’s integrated cloud-based product suite, can manage the end-to-end planning and operations workflows, with complete audit trails for compliance. They can drive the correct behavior to achieve strategic goals and company vision while improving productivity across various business and support functions, including sales field and management, human resources, finance and accounting, compliance, customer service and success, and account management.

Comprehensive medical devices sales performance management

Unified sales planning and execution

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Segmentation & Targeting

Target the right customers to boost sales

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Alignment & Roster Management

Efficient commercial workforce operations

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Call Planning

Provide tactical inputs to field force for best customer engagement

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Incentive Compensation

Driving better business outcomes and field performance

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  • End-to-end integration
  • Self-service collaboration
  • Data validation and governance
  • Smart execution with embedded analytics
  • Efficiency gains
  • All processing within Axtria SalesIQTM

Differentiators that uniquely define us

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Proven partner for global life sciences companies

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Proven product-suite and analytics COE models

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Deep domain-driven data and analytics expertise

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Experience across multiple commercial functions

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Life sciences-savvy seasoned workforce

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Agility and quality – right the first time