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Managed Care Analytics

Enhance treatment value and patient outcomes with AI-enabled solutions.

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Optimize brand coverage and performance across managed markets

Outcomes-oriented policy changes and pricing pressures from overlapping market fragments continuously transform the payer and provider landscape. To keep up with these changes, you need the power of data-driven analytics solutions that are purpose-built for the life sciences managed care ecosystem.

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Rethink market access strategies and payer negotiations

Rapidly evolving industry dynamics are driving life sciences organizations to embrace advanced AI-enabled solutions that can answer pressing business questions by tapping into traditional and emerging market access data sources. 

With our managed care analytics solutions, you can harness the power of AI and cross-channel data sets to enable 'where to play' and 'how to win' decision-making in a fragmented managed care environment. From optimizing market access strategies to improving contracting outcomes and driving brand performance across payers, providers, patients, and distribution channels, this is your key to gaining a competitive edge and ensuring long-term success. 

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What do you want to
achieve?

  • Navigate market complexities
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    Managed markets analytics and HEOR

    Leverage Axtria's deep domain and strategy consulting expertise in managed markets and hands-on experience with traditional and emerging datasets in this space.

    Let's talk
  • Unlock cross-category insights
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    Managed care spillover

    Examine the impact of 'share of practice' changes in one category on others. Data from multiple feeds come together in the modeling environment to help map your brand's managed care landscape.

    Let's talk
  • Drive product market share
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    Copay elasticity analysis

    Assess the impact of self and competitor copay by individual plan category using Axtria's copay elasticity models.

    Let's talk
  • Enhance deal performance
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    Deal assessment

    Accurately evaluate all the factors that influence a deal. Our deal assessment framework provides predictive capabilities for effective negotiations.

    Let's talk
  • Optimize resource allocation
    • image (71)

    Managed care influence analysis

    Assess managed care influence along with other local drivers. With geography profiling for each key driver, the analysis can be performed at a sub-national level (varied geography levels).

    Let's talk
  • Boost ROI
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    Payer segmentation

    Focus on high-value payer segments with Axtria’s segmentation models, which help guide ‘where to play’ and ‘how to win’ decisions. Key outputs include actionable segments, opportunities, and action plans.
    Let's talk
image (75)

Managed markets analytics and HEOR

Leverage Axtria's deep domain and strategy consulting expertise in managed markets and hands-on experience with traditional and emerging datasets in this space.

Let's talk
image (69)

Managed care spillover

Examine the impact of 'share of practice' changes in one category on others. Data from multiple feeds come together in the modeling environment to help map your brand's managed care landscape.

Let's talk
image (7)

Copay elasticity analysis

Assess the impact of self and competitor copay by individual plan category using Axtria's copay elasticity models.

Let's talk
image (70)

Deal assessment

Accurately evaluate all the factors that influence a deal. Our deal assessment framework provides predictive capabilities for effective negotiations.

Let's talk
image (71)

Managed care influence analysis

Assess managed care influence along with other local drivers. With geography profiling for each key driver, the analysis can be performed at a sub-national level (varied geography levels).

Let's talk
image (72)

Payer segmentation

Focus on high-value payer segments with Axtria’s segmentation models, which help guide ‘where to play’ and ‘how to win’ decisions. Key outputs include actionable segments, opportunities, and action plans.
Let's talk

Align analytics-driven insights
with key commercial objectives

Brand share impact modeling

Payer performance measurement

Scenario-based contract analysis

image (73)

Predict the effect of market access and contracting changes on brand share to inform strategy and rebate negotiations.

Let's talk
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Use multivariate modeling to quantify both direct and indirect payer impacts on brand performance.

Let's talk
image (74)

Analyze market access scenarios to enable granular plan-level contracting decisions.

Let's talk

Brand share impact modeling

image (73)

Predict the effect of market access and contracting changes on brand share to inform strategy and rebate negotiations.

Let's talk

Payer performance measurement

Scenario-based contract analysis

Experience
elevated outcomes

Easy identification of high
Easy identification of high-value opportunities, reducing spend and accelerating coverage gains.
Improved decision-makin
Improved decision-making enabled with predictive AI/ML algorithms.
End-to-end performance visibility
End-to-end performance visibility to enable continuous monitoring and agile course corrections.

Explore our
success stories

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution Learn more

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company Learn more

Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling

Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling Learn more

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