Market Access & Pricing

Achieve preferred positioning across all managed care stakeholders.

Demonstrate value through evidence-based patient outcomes

Interest in health economics and outcomes research (HEOR) has grown exponentially, with healthcare systems shifting the focus towards providing the best possible health outcomes at affordable costs. To align with the stakeholders' evolving value agenda, you must demonstrate improved patient outcomes with real-world evidence (RWE). This means leveraging an iterative analytic model that addresses immediate commercial strategy questions while providing feedback and guidance on long-term evidence-generation strategies.

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Create winning strategies with cross-channel data sets

For today's life sciences organizations, commercial success hinges on analyzing real-world data (RWD) and publishing evidence to demonstrate patient impact. Right now, this is the cornerstone of determining the ideal pricing and contracting arrangements to ensure that appropriate patient groups get affordable access to prescribed treatments.

With our AI-driven solutions, you can tap into our deep experience across traditional and emerging market access data sources to elevate your evidence-to-contracting journey. Harnesses the power of cross-channel data sets to define 'where to play' and 'how to win' strategies in a multistakeholder model and position your products effectively in the current managed care landscape.

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What do you want to
achieve?

Demonstrate value

Meet stakeholder expectations

Position products for commercial success

Enhance contract management

Real-World Evidence (RWE) analytics

Leverage real-world data (RWD) processing and management, along with AI/ML RWE models, to demonstrate value and meet growing evidence generation requirements.

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Health Economics and Outcomes Research (HEOR)

Scale health economics and evaluation capabilities, skills, and resources globally with the combination of HEOR analytics and a strategic partnership.

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Position products for commercial success

Managed markets

Use managed markets analytics to align with each stakeholder and define the critical competitive advantage that ensures the real-world success of your products.

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Patient analytics

Improve contract evaluation, streamline data, and automate analytics workflows throughout the contract management life cycle with data-driven and AI/ML-based pricing and contracting solutions.

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Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.