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Marketing Analytics

Meet your strategic imperatives with powerful planning and measurement solutions.

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Make your presence felt across every customer touchpoint

With face-to-face interactions encountering roadblocks, customer-preferred digital channels are driving engagement. Make your brand more customer-centric and patient-focused with automated marketing and predictive capabilities that enable targeted messaging across relevant touchpoints for a holistic omnichannel approach.

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Pave the way for success with AI-powered intelligence

For life sciences brand leaders, the race is on to meet and exceed the evolving needs and expectations of customers and patients. Ensuring success means delivering impact across diverse customer touchpoints with personal, influencer-based, and public promotions that work together seamlessly. With our AI-driven solutions driving digital marketing analytics and insights, you can make it possible. 

Get actionable sales insights to understand prescription behavior and drive custom messaging and brand performance, increase KOL penetration with predictive intelligence on HCP potential, and create
targeted sales strategies for customers likely to drop out in the upcoming cycles. Leverage the power of scalable intelligence to make your marketing planning and measurement a catalyst for growth. 

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What do you want to
achieve?

Adopt a holistic marketing
framework for planning and evaluation

Experience
elevated outcomes

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High customer loyalty and market share with the right set of customers.
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Well-informed orphan drug launch strategies for high market impact and sales benefits.
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Tele-detailing impact assessment for an informed marketing mix strategy.
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High-impact and relevant messaging across customers and channels with a calculated marketing mix strategy.
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High brand awareness with SERP, SEO, and digital fundamentals.
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Customer profitability and longevity with hyper-targeted communication strategies.

Explore our
success stories

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution Learn more

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company Learn more

Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling

Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling Learn more

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Strategize better with our insights

White Paper
Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools
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Blog
Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales
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Blog
How Should A Marketing Mix Analysis Influence The Next Best Actions?
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