Marketing Analytics

Meet your strategic imperatives with powerful planning and measurement solutions.

Make your presence felt across every customer touchpoint

With face-to-face interactions encountering roadblocks, customer-preferred digital channels are driving engagement. Make your brand more customer-centric and patient-focused with automated marketing and predictive capabilities that enable targeted messaging across relevant touchpoints for a holistic omnichannel approach.

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Pave the way for success with AI-powered intelligence

For life sciences brand leaders, the race is on to meet and exceed the evolving needs and expectations of customers and patients. Ensuring success means delivering impact across diverse customer touchpoints with personal, influencer-based, and public promotions that work together seamlessly. With our AI-driven solutions driving digital marketing analytics and insights, you can make it possible.

Get actionable sales insights to understand prescription behavior and drive custom messaging and brand performance, increase KOL penetration with predictive intelligence on HCP potential, and create
targeted sales strategies for customers likely to drop out in the upcoming cycles. Leverage the power of scalable intelligence to make your marketing planning and measurement a catalyst for growth.

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What do you want to
achieve?

Reach the right customers

Ensure successful product launches

Enhance the impact of promotions

Maximize ROI

Elevate brand advocacy

Unlock customer relationship insights

Segmentation and targeting

Identify and target high-value customer segments with segmentation and targeting frameworks. Get actionable recommendations on customer-specific marketing strategies to maximize sales.

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Launch planning

Drive launch excellence with the right evaluation methods. Use our predictive models to analyze the impact of complex variables, such as new stakeholders, emerging channels, and market events.

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Early promotion insights

Fine-tune your promotion strategy on the fly with less than 16 weeks of response data. With our short-cycle method, you can ensure early evaluation, frequent updates, and valuable insights on promo-effectiveness.

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Marketing mix modeling

Optimize budget allocation and drive promotions ROI with our marketing mix solutions. Harness ML-based models to forecast the sales impact of multiple channels with data from 40+ channel partners.

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Digital marketing

Improve customer engagement with digital analytics solutions, including multichannel sentiment analysis and a unified 360-degree customer lifecycle view.

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Customer valuation

Drive customer profitability with our CLTV solutions powered by a comprehensive suite of advanced propensity models designed around churn, cross-sell, up-sell, referrals, etc.

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Adopt a holistic marketing
framework for planning and evaluation

Strategic guidance and consulting

Customer insights and targeting

Tactical implementation and analytics

Marketing data hub for robust data management

Marketing planning and strategic analytics

Monitoring and reporting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

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Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

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Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

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Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

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Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

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Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.

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Strategic guidance and consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

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