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Sales Analytics

Generate transformational business insights at scale.

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Ensure sales effectiveness by staying ahead of emerging market trends

The pharma landscape is changing faster than ever, with new customer expectations demanding rapid adaptation while market uncertainties expose businesses to unprecedented commercial shocks. With the right blend of experience, analytics, and integrated technology, you can overcome the adversities and maximize the impact of your sales strategies and operations.

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Harness AI-driven solutions for strategic sales excellence

The pharma sales playbook is being rewritten, with the rise of specialty pharma, along with changing customer preferences and a significant increase in patient focus highlighting the need for a proactive approach. To succeed, you need the powerful combination of extensive domain know-how and expertise in the latest tech. And that’s where our advanced sales analytics solutions come in. 

With our AI/ML-driven optimization algorithms, you can raise the bar for operational efficiency, unlock new strategic possibilities, and ensure desired outcomes amid emerging uncertainties. Whether you’re aiming to drive brand performance with actionable sales insights, evaluate HCP potential with predictive intelligence, or improve customer retention with targeted strategies, we have the proven capabilities to turn your vision into reality.

 Let’s talk

What do you want to
achieve?

  • Meet evolving customer expectations
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    Commercial model design

    Account for virtual, physical, and phygital channel design, omnichannel, new customers, roles, outcomes, and datasets.

    Let's talk
  • Reach the right customer segments
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    Account level segmentation and targeting

    Identify the most robust, actionable, stable, and meaningful customer segments with intelligent segmentation frameworks that can incorporate multiple influences on a prescribing decision.

    Let's talk
  • Improve the impact of promotions
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    Promotion response analysis

    Fine-tune your promotions strategy and assess marginal ROI with AI/ML-backed analytics to forecast brand performance under different size/structure scenarios and overlapping.

    Let's talk
  • Motivate sales teams
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    Incentive plan design

    Ensure fair and equitable quotas through goal-setting techniques that are capable of revising quotas by quickly changing floor/capping rules and forecast updates.
    Let's talk
  • Optimize personnel placement
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    Territory alignment

    Help sales teams achieve strategic goals, swiftly react to local changes, and ensure equitable territories.
    Let's talk
  • Increase conversions
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    Call planning

    Equip sales teams with well-designed call plans. Our experts are well-versed in selling challenges such as multiple stakeholders, selling models, and rule complexities.
    Let's talk
image (14)

Commercial model design

Account for virtual, physical, and phygital channel design, omnichannel, new customers, roles, outcomes, and datasets.

Let's talk
image (15)

Account level segmentation and targeting

Identify the most robust, actionable, stable, and meaningful customer segments with intelligent segmentation frameworks that can incorporate multiple influences on a prescribing decision.

Let's talk
image (16)

Promotion response analysis

Fine-tune your promotions strategy and assess marginal ROI with AI/ML-backed analytics to forecast brand performance under different size/structure scenarios and overlapping.

Let's talk
image (17)

Incentive plan design

Ensure fair and equitable quotas through goal-setting techniques that are capable of revising quotas by quickly changing floor/capping rules and forecast updates.
Let's talk
image (18)

Territory alignment

Help sales teams achieve strategic goals, swiftly react to local changes, and ensure equitable territories.
Let's talk
image (19)

Call planning

Equip sales teams with well-designed call plans. Our experts are well-versed in selling challenges such as multiple stakeholders, selling models, and rule complexities.
Let's talk

Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.

Raise the bar
for agility and quality

Integrated solution

Out-of-the-box AI/ML capability

AI/ML insights-driven sales ops

Seamless transition – “one team”

Center of Excellence

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Unify data ingestion, analytics, and execution layers, eliminating silos and accelerating time-to-insight and action for faster, more confident decision-making.

Let's talk
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Deploy pre-built models and algorithms, minimizing development effort and delivering rapid predictive insights to inform sales strategies from day one.

Let's talk
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Embed automated analytics into sales workflows to optimize targeting, resource allocation, and performance tracking in real time, boosting win rates and operational efficiency.

Let's talk
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Align Axtria experts and in-house stakeholders as a unified team with shared governance and knowledge transfer, ensuring frictionless adoption and sustained success of analytics initiatives.

Let's talk
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Establish a centralized hub of experts, best practices, and governance frameworks to drive continuous improvement, training, and standardized execution across the enterprise.

Let's talk

Integrated solution

image (24)

Unify data ingestion, analytics, and execution layers, eliminating silos and accelerating time-to-insight and action for faster, more confident decision-making.

Let's talk

Out-of-the-box AI/ML capability

AI/ML insights-driven sales ops

Seamless transition – “one team”

Center of Excellence

Experience
elevated outcomes

Reduction in alignment cycle times.
Reduction in alignment cycle times.
Electronic call plan
Electronic call plan approval by DMs.
Improvement in insights for field reps.
Improvement in insights for field reps.
Reduction in field disputes and inquiries.
Reduction in field disputes and inquiries.
Reduction in call plan generation time.
Reduction in call plan generation time.
Increase in call plan adoption.
Increase in call plan adoption.
Cost reduction due to reduced dependency on consultants.
Cost reduction due to reduced dependency on consultants.

Explore our
success stories

Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company

Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company Learn more

Data & Analytics Center Of Excellence (CoE) For A Global Pharma

Data & Analytics Center Of Excellence (CoE) For A Global Pharma Learn more

Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning

Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning Learn more

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Strategize better with our insights

Blog
Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales
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Blog
How Will The Accordion Effect Impact Your Brand Performance In Q4-2020 And Q1-2021?
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White Paper
Sales Analytics And Big Data Developments Needed Now To Address Practitioner-Identified Emerging Biopharmaceutical Sales Force Strategic And Operational Issues
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