AI-driven precision, brand-focused engagement

Axtria CustomerIQ^TM helps sales teams engage HCPs smarter and faster with AI-powered, personalized interactions. It predicts customer needs in real time, ensuring the right outreach at the right moment.

Drive better conversations, improve outcomes, and maximize commercial impact.

Axtria CustomerIQ^TM leverages AI-driven dynamic scoring to prioritize customer engagements and optimize channel selection, ensuring resources are directed toward high-impact activities. An analytics cockpit provides brand leaders with consolidated performance data across geographies and brands, facilitating informed strategic decisions and efficient resource management.

Axtria CustomerIQ^TM helps customers create and execute omnichannel campaigns by providing a comprehensive 360° view of their audiences, integrating data across various channels to deliver personalized interactions at scale. Its GenAI-driven Next Best Action engine predicts customer needs and recommends optimal engagement strategies, ensuring coordinated and effective communication across digital and traditional platforms.