
Axtria CustomerIQ™
Make seamless omnichannel orchestration a reality.


Connect with HCPs at the right time, through the right channels
Many life sciences companies struggle to deliver personalized, omnichannel engagement due to siloed data and disconnected workflows. We can help you change that with seamless orchestration across channels and intuitive self-service tools to enable smarter, more efficient, and fully compliant omnichannel execution.
Schedule a demoHarness AI-driven
precision for
personalized engagement
For life sciences companies, the ability to orchestrate personalized omnichannel campaigns at scale can be a game-changer when it comes to effective HCP engagement. With Axtria CustomerIQ™, you gain access to AI-driven insights and next best action (NBA) recommendations, enabling you to connect with HCPs using the right message through the right channels and improve omnichannel customer engagemnts.
From unifying data into a 360° customer view to automating sales and marketing activities and continuously reallocating efforts, this is your one-stop solution for optimizing omnichannel orchestration. The result? Stronger HCP relationships, higher engagement, and improved commercial impact for long-term revenue growth.

Elevate
outcomes
with our offerings
Leverage Agentic AI and GenAI-powered solutions to optimize omnichannel orchestration, improve engagements, and drive revenue growth.
Advanced NBA
Empower your sales teams to engage HCPs smarter and faster with AI-powered, personalized interactions. Predict customer needs in real-time, ensuring the right outreach at the right moment.
Dynamic resource allocation
Leverage dynamic scoring to prioritize customer engagements and optimize channel selection. Get consolidated performance data across geographies and brands, facilitating informed strategic decisions and efficient resource management.
Omnichannel campaign creation and activation
Integrate data across various channels to deliver personalized interactions at scale. Leverage a GenAI-driven next best action engine to predict customer needs and identify optimal engagement strategies, ensuring coordinated and effective communication across digital and traditional platforms.
Why choose
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Maximize
commercial
impact
Boost commercial effectiveness with Next Best Experiences (NBE), dynamic planning, and campaign orchestration that seamlessly aligns sales and marketing.
Boost commercial effectiveness with Next Best Experiences (NBE), dynamic planning, and campaign orchestration that seamlessly aligns sales and marketing.
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Harness AI
capabilities
Use customizable ML libraries and API integrations, along with build-your-own (BYOD) and out-of-the-box (OOTB) models for personalization.
Use customizable ML libraries and API integrations, along with build-your-own (BYOD) and out-of-the-box (OOTB) models for personalization.

Scale with
automation
Unlock full automation with a flexible, open platform, enabling instant simulations and UI-enabled configurations for agile action orchestration.
Unlock full automation with a flexible, open platform, enabling instant simulations and UI-enabled configurations for agile action orchestration.
Explore our
success stories


8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution
8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution Learn more
Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company
Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company Learn more
Strategize better with our insights



Read our latest release notes
Stay up to date and learn about our innovations through our product release notes.
Learn more