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Axtria CustomerIQ™

Make seamless omnichannel orchestration a reality.

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Connect with HCPs at the right time, through the right channels

Many life sciences companies struggle to deliver personalized, omnichannel engagement due to siloed data and disconnected workflows. We can help you change that with seamless orchestration across channels and intuitive self-service tools to enable smarter, more efficient, and fully compliant omnichannel execution.

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Harness AI-driven
precision for
personalized engagement

For life sciences companies, the ability to orchestrate personalized omnichannel campaigns at scale can be a game-changer when it comes to effective HCP engagement.  With Axtria CustomerIQ™, you gain access to AI-driven insights and next best action (NBA) recommendations, enabling you to connect with HCPs using the right message through the right channels and improve omnichannel customer engagemnts.

From unifying data into a 360° customer view to automating sales and marketing activities and continuously reallocating efforts, this is your one-stop solution for optimizing omnichannel orchestration. The result? Stronger HCP relationships, higher engagement, and improved commercial impact for long-term revenue growth.

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Elevate
outcomes
with our offerings

Leverage Agentic AI and GenAI-powered solutions to optimize omnichannel orchestration, improve engagements, and drive revenue growth.

Advanced NBA

Empower your sales teams to engage HCPs smarter and faster with AI-powered, personalized interactions. Predict customer needs in real-time, ensuring the right outreach at the right moment.

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Dynamic resource allocation

Leverage dynamic scoring to prioritize customer engagements and optimize channel selection. Get consolidated performance data across geographies and brands, facilitating informed strategic decisions and efficient resource management.

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Omnichannel campaign creation and activation

Integrate data across various channels to deliver personalized interactions at scale. Leverage a GenAI-driven next best action engine to predict customer needs and identify optimal engagement strategies, ensuring coordinated and effective communication across digital and traditional platforms.

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Why choose

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Maximize
commercial
impact

Boost commercial effectiveness with Next Best Experiences (NBE), dynamic planning, and campaign orchestration that seamlessly aligns sales and marketing.

Boost commercial effectiveness with Next Best Experiences (NBE), dynamic planning, and campaign orchestration that seamlessly aligns sales and marketing.

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Harness AI
capabilities

Use customizable ML libraries and API integrations, along with build-your-own (BYOD) and out-of-the-box (OOTB) models for personalization.

Use customizable ML libraries and API integrations, along with build-your-own (BYOD) and out-of-the-box (OOTB) models for personalization.

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Scale with
automation

Unlock full automation with a flexible, open platform, enabling instant simulations and UI-enabled configurations for agile action orchestration.

Unlock full automation with a flexible, open platform, enabling instant simulations and UI-enabled configurations for agile action orchestration.

Explore our
success stories

Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement For A Top Ten Pharma

Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement For A Top Ten Pharma Learn more

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution Learn more

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company Learn more

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Strategize better with our insights

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Industry primer
The power of customer centricity: Building a customer-focused business
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Infographic
Avoidable pitfalls in Next Best Action performance
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Industry primer
Omnichannel customer experience
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Read our latest release notes

Stay up to date and learn about our innovations through our product release notes.

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Read our latest release notes