Axtria MarketingIQ^™

Turn strategy into impactful action.

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Achieve peak performance with marketing analytics

Marketing success relies on data-driven decisions, but outdated or disconnected analytics can make it difficult to keep up with fast-changing markets. With a powerful, enterprise-grade platform, you can connect the dots to quickly measure impact, refine strategies, and scale efforts, ensuring every marketing dollar works harder, faster, and smarter.

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Power your brand activation with precision and speed

Effectively activating your brand in today's dynamic business landscape means unlocking intelligence with greater speed and accuracy than ever before. Now, you can take the guesswork out of the equation with Axtria MarketingIQ™, a cloud‑native, all‑in‑one platform designed to turn strategy into real marketing outcomes.

Whether you're looking to set clear objectives, launch targeted campaigns, or fine-tune your tactics in real-time, you can count on our advanced analytics solutions to make it possible. With continuous, closed-loop measurement, you can confidently reallocate budgets to improve ROI and optimize every marketing dollar. Combined with precise segmentation and personalized engagement, this gives you the ability to identify the right marketing actions for maximum brand impact.

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Elevate
outcomes
with our offerings

Leverage our industry-focused GenAI and Agentic AI-powered solutions to create deep impact across your target markets.

Marketing mix (MMx) analysis

Accelerate marketing mix analysis with AI-driven, self-service models and 200+ configurations that reduce data prep time by 50% and deliver rapid, actionable insights. Harness our scalable, cloud-native platform to reduce total cost of ownership while empowering in-house teams with intuitive tools built specifically for life sciences, minimizing reliance on external consultants.

Channel design and measurement

Rethink channel design and measurement by harnessing AI-powered models that evaluate channel performance, optimize budget allocation, and identify the most effective promotional mix. Leverage our life sciences expertise and real-time, data-driven insights to enable continuous measurement and refinement of your omnichannel approach.

Customer 360

Harness advanced marketing analytics to precisely segment your audiences, personalize engagement across email, web, social, and in-person channels, and optimize campaigns in real-time to maximize reach, relevance, and ROI.

Brand activation

Use comprehensive features like omnichannel marketing and market mix modeling to implement targeted, personalized campaigns across various channels, ensuring the right messages reach the right audiences effectively.

Why choose

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Enable
data-driven
marketing
optimization

Maximize marketing ROI with an always-on, vendor-agnostic platform that unifies analytics across campaigns, ensuring a continuous and customer-centric marketing strategy.

Maximize marketing ROI with an always-on, vendor-agnostic platform that unifies analytics across campaigns, ensuring a continuous and customer-centric marketing strategy.

Make agile,
scalable
decisions

Conduct high-frequency MMx evaluations to dynamically optimize campaigns at a global scale while delivering localized, real-time insights.

Conduct high-frequency MMx evaluations to dynamically optimize campaigns at a global scale while delivering localized, real-time insights.

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Unlock
intelligent
insights

Leverage sub-national segmentation, channel sequencing analytics, and AI-powered forecasting to refine targeting, adjust spending, and drive strategic impact in real-time.

Leverage sub-national segmentation, channel sequencing analytics, and AI-powered forecasting to refine targeting, adjust spending, and drive strategic impact in real-time.

Explore our
success stories

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution Learn more

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company Learn more

Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling

Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling Learn more

Strategize better with our insights

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Industry primer

What are digital marketing analytics?

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White Paper

Breaking Data Silos in Life Sciences with Axtria DataMAx™: A GenAI-Powered Approach for Commercial Data Management

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Blog

Unveiling the Dynamics: Promotional blackouts and their influence on baseline sales

Read our latest release notes

Stay up to date and learn about our innovations through our product release notes.

Learn more

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