A significant part of the value proposition of field teams, including sales reps and MSLs, is bringing relevant, timely, and actionable insights for their companies to address unmet patient needs.
Pharmaceutical companies that invest in data collection, curation, management, and analysis can help their field teams succeed when communicating and collecting information from physicians. Text mining and sentiment analysis can provide interesting insights when used to analyze free-form text, such as MSL and sales rep call notes.
Read this case study to know more about how Axtria helped a top 5 global pharmaceutical client to gather insights on content and physician sentiment from analysis of the unstructured data captured in the form of call notes. Highlights of the solution included self-service dashboards that were easily accessible to the brand teams in each country and the corporate/global teams.
The client benefited from the following:
- Insights into the market landscape and physicians’ opinions, not just behaviors
- Insights into the effect of the company’s communication strategy
- Scaling the analysis to multiple countries and multiple brands (covering various disease areas) with minor effort
Contact us at insights@axtria.com with any questions.
