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Marketing Measurement

AI/ML-led solutions for maximizing returns on marketing investments

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Ensure the effectiveness of your marketing strategies

In a rapidly changing market, accurately measuring the true impact of marketing is crucial for life sciences companies. Success depends not just on executing campaigns but on understanding which channels, messages, and strategies drive results.

With Axtria, you gain access to advanced analytics, AI/ML-led solutions, and robust data management foundations that bring clarity across campaigns. By capturing cross-channel synergies and unlocking insights on promotional effectiveness, you can identify what’s working, optimize resource allocation, and ensure stronger ROI.

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Accelerate your time
to value with our products

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  • Translate strategy into actionable marketing plans
  • Launch targeted, high-impact campaigns with precision
  • Adjust tactics in real time for better responsiveness
  • Measure performance continuously with closed-loop insights
  • Maximize brand impact with data-driven decision-making
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  • Track end-to-end campaign performance across multiple channels.
  • Use predictive models to allocate marketing spend for higher ROI.
  • Identify underperforming tactics and reallocates resources dynamically.
  • Quantify brand coverage and market penetration impact.
  • Automate marketing mix optimization with continuous learning.
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Strategize better with our insights

White Paper
Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools
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Reports
Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies
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Reports
From Chaos to Cohesion: The Power of Productized Marketing
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Explore our offerings

Channel design & management
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Improve promotion impact with ML-based models, account for channel-stakeholder interactions, and optimize channel-wise budget allocations.

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Customer 360
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Increase brand relevance and maximize sales potential with tailored engagement across customer touchpoints.

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Frequently asked
questions

What does marketing measurement mean in life sciences?

Effective marketing measurement enables life sciences companies to track, analyze, and attribute marketing activities to outcomes, ensuring campaigns drive impact across HCPs, patients, and payers.

What business challenges does marketing measurement address?

Marketing measurement eliminates guesswork, reduces inefficiencies, and helps companies reallocate marketing spend to activities that deliver the strongest ROI.

How does Axtria enable marketing measurement?

Axtria’s solutions combine unified data, AI-powered attribution, and advanced analytics to deliver visibility into campaign performance and channel effectiveness.

How does marketing measurement support omnichannel strategies?

By capturing the impact of both digital and human channels, marketing measurement ensures cross-channel campaigns are optimized for reach and relevance.

What outcomes can life sciences companies expect from Axtria’s marketing measurement solutions?

With Axtria’s solutions, life sciences companies can improve marketing ROI, ensure campaign effectiveness, align spend with strategy, and continuously ramp up performance across the brand portfolio.