Contact

Omnichannel Engagement

Dynamic customer experiences for building long-term loyalty

banner showing two women and a man shaking hands across a table while sitting in a conference room banner showing two women and a man shaking hands across a table while sitting in a conference room

Connect with your audience across every touchpoint

Life sciences companies are under pressure to deliver consistent, personalized experiences across every channel. Fragmented interactions are no longer enough. Physicians, patients, and payers expect seamless engagement wherever they connect with you.

Axtria brings together data, analytics, and AI-driven platforms to make that possible. With these capabilities, you can target the right audience, personalize outreach, and adapt campaigns in real time by unifying insights and orchestrating engagement across touchpoints. The result is stronger HCP relations, enhanced patient journeys, and measurable business impact.

Let's talk

Accelerate your time
to value with our products

Axtria CustomerIQ logo
  • Tap into an advanced omnichannel orchestration solution
  • Enable personalized customer experiences at scale  
  • Analyze extensive data, such as customer interactions, historical trends, market dynamics, and physician preferences
  • Generate tailored, data-driven Next Best Action (NBA) recommendations for field representatives
Learn more
Axtria InsightsMAx logo
  • Create a unified view of HCPs and patients across digital and in-person touchpoints.
  • Leverage AI agents to recommend next-best actions across sales, marketing, and patient channels.
  • Enable personalized engagement journeys at scale with adaptive content delivery.
  • Provide real-time performance insights into channel effectiveness.
  • Enhance patient and HCP experiences by aligning content, timing, and channel strategy.
Learn more

Explore our
AI-led offerings

Marketing mix (MMx) analysis
a man delivering a presentation to a group of young professionals in a conference room

Accelerate marketing mix analysis with AI-driven, self-service models and 200+ configurations that reduce data prep time by 50% and deliver rapid, actionable insights.

Learn more
Channel design and measurement
a man looking a wide computer screen displaying multiple analytics dashboards

Harness AI-powered models that evaluate channel performance, optimize budget allocation, and identify the most effective promotional mix.

Learn more

Strategize better with our insights

White Paper
Driving Omnichannel Transformation with Incentive Compensation
Learn more
Reports
Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer Experience
Learn more
White Paper
Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement
Learn more

Stay up to date with the latest trends, technologies, and innovation

Subscribe
a smiling man in a red shirt interacting with his tablet device

Frequently asked
questions

What does omnichannel engagement mean in the life sciences context?

Effective omnichannel engagement is the ability to deliver seamless, personalized interactions with HCPs, patients, and payers across digital and human channels, guided by connected data and insights.

How does Axtria help life sciences companies build omnichannel engagement?

Axtria unifies data, analytics, and AI to orchestrate touchpoints, personalize campaigns, and optimize engagement strategies in real time.

What business challenges does omnichannel engagement address?

Omnichannel engagement reduces message fragmentation, improves campaign ROI, and strengthens stakeholder trust by ensuring interactions are relevant, timely, and compliant.

What outcomes can companies achieve with Axtria’s omnichannel solutions?

With Axtria’s omnichannel solutions, you can enhance HCP relationships, drive more impactful patient journeys, improve compliance, and ensure measurable commercial growth through connected, data-driven engagement.

Can Axtria’s omnichannel engagement solutions be customized for different brands or markets?

Yes. Axtria designs flexible engagement models that adapt to therapeutic areas, customer segments, and regional market dynamics.