GenAI

Seize new opportunities in Life Sciences with GenAI.

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Take the AI journey with the right partner

GenAI can be transformative for Life Sciences organizations when implemented with a partner with a strong domain and AI expertise. In Axtria, you get the right partner to accelerate your AI journey and capitalize on new opportunities.

Solve key business challenges with GenAI

Life sciences companies face many questions: What do I want to achieve with GenAI? What are the GenAI use cases? Is my data ready? How do I maximize ROI? These aren't just technology questions; they're business-critical decisions that impact speed, precision, and competitive advantage.

At Axtria, we help you answer these questions by leveraging our deep experience in Life Sciences and AI to shape Generative AI-led solutions faster and at scale.

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Discover Axtria’s Generative AI leadership featured in Pharmaphorum

Axtria is featured in a special two-part series in Pharmaphorum, focused on our leadership in driving value with Generative AI. These articles demonstrate our commitment to empowering clients to unlock transformative value with Generative AI, reinforcing Axtria’s role as a leader and innovator in life sciences.

Download part one Download part two

Sales operations

Axtria IGNITE Webinar

Improve Sales Rep Efficiency and HCP Engagement With AI-Powered Field Force Operations

Video

Revolutionize Field Force Decision Making with Next-GenAI Mobile Solutions

Blog

NexGen Commercial Intelligence: How Generative and Agentic AI are powering Field Force Effectiveness

Marketing omnichannel

Article

Think Outside the Box: Breaking Boundaries With Large Language Models for Data Segmentation

Article

Generative AI: Bridging the Gap Between Marketing Agencies and Automated Marketing Email Content

Article

The Power of Embedding Techniques and Large Language Models for Interactive Data Exploration

Whitepaper

The Use of Natural Language Processing in Literature Reviews

Business insights

Case Study

Revolutionizing Information Access and Decision-Making With Generative AI for a Top 5 Pharma

Case Study

Transforming Medical Inquiries-Based Insights With Innovative Generative AI Solutions

Patient support

Case Study

75% Cost Savings From Natural Language Processing and Generative AI While Evaluating Patient Experiences

Article

Pharma’s Most Innovative Research Assistant Is Powered With Generative AI

Report

Exploratory Data Analysis With Generative AI: A Patient Analytics Use Case

Clinical

Article

Rescuing Clinical Study Reports: 30% Faster Authoring With Generative AI

Article

Generative AI: Pioneering the Next Frontier in Pharmaceutical Innovation

Cross-functional collaboration

Article

Transforming Pharma With ChatGPT: Exploring The Future Of Sales, Marketing, And Customer Experience

Whitepaper

Breaking Data Silos in Life Sciences with Axtria DataMAxTM: A GenAI-Powered Approach for Commercial Data Management

Blog

NexGen Commercial Intelligence: How Generative and Agentic AI are powering Field Force Effectiveness

Accelerate your journey
with our proven products

Axtria Datamax^TM

Axtria Datamax Emerging Pharma^TM

Axtria InsightsMAx^TM

Axtria CustomerIQ^TM

Axtria SalesIQ^TM

Axtria MarketingIQ^TM

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Enhance your data quality checks by automating verification processes, ensuring accuracy and consistency in large datasets. These also aid in semantic data type detection, categorizing data elements based on their meaning and context for improved analysis.

Let's talk

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Enhance your data quality checks by automating verification processes, ensuring accuracy and consistency in large datasets. These also aid in semantic data type detection, categorizing data elements based on their meaning and context for improved analysis.

Let's talk

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Leverage a GenAI chat-based interface, enabling users to automate journey steps through text-to-task functionality and personalize data-prep journey suggestions, empowering users with actionable insights for efficient decision-making.

Let's talk

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With GenAI, analyze vast amounts of data, including customer interactions, historical data, market trends, and physician preferences. This robust analysis helps generate personalized and data-driven next best action (NBA) recommendations for field representatives. Axtria CustomerIQ GenAI also creates personalized content for HCPs and other stakeholders, including tailored email messages, educational materials, or targeted presentations. By leveraging AI-generated content, Axtria CustomerIQ can enhance engagement and improve the effectiveness of omnichannel communication strategies.

Let's talk

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Use GenAI-driven insights to streamline alignment management, providing real-time recommendations for strategic decisions. With GenAI prompts, home office and field managers can quickly adjust operations to better align with market dynamics. GenAI-enhanced analytics reduce data interpretation time, optimizing resource allocation and deployment strategies for increased productivity in alignment management.

Let's talk

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Use GenAI to analyze data to predict customer behavior, optimize campaigns, and create personalized content and recommendations to increase customer engagement and conversions.

Let's talk

Axtria Datamax^TM

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Enhance your data quality checks by automating verification processes, ensuring accuracy and consistency in large datasets. These also aid in semantic data type detection, categorizing data elements based on their meaning and context for improved analysis.

Let's talk

Axtria Datamax Emerging Pharma^TM

Axtria InsightsMAx^TM

Axtria CustomerIQ^TM

Axtria SalesIQ^TM

Axtria MarketingIQ^TM

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Move from promises to
production

Start your Generative AI journey with our guidance every step of the way. We help you explore, experiment, industrialize, adopt, and monetize products and solutions that work best for you. Our skilled data scientists and engineers to enable you to explore:

Impactful use cases
Strong generative-ready databases
Intertwined GenAI and AI strategies
Assured generative output quality standards
Industrialized excellence

Let's talk

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Power
impactful strategies

Whether you’re in commercialization, field sales, sales ops, or marketing ops, an engineer, scientist, or data analyst, let’s collaborate to develop and implement great strategies. Drive successful adoption of GenAI delivers across complementary areas:

Intelligent, conversable agents
Business-friendly narratives and summaries
Automatic metadata generation and tagging
Smart alerts and suggestions

let's talk

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Drive responsible
adoption of
Generative AI

Generative AI can deliver its promise, but it must be responsible. We’ve created a Responsible Generative AI Framework to help you reduce and mitigate risks. Our Responsible Generative AI Framework focuses on key areas:

Dependability and security
Accountability and governance
Humane and equitable
Transparent and explainable

Learn more

Strategize better with
our insights

Axtria Ignite Webinar

Going beyond pilots: Implementing GenAI for true value generation

Axtria Ignite Webinar

Improve sales rep efficiency and HCP engagement with AI-powered field force operations

Media

The seven pillars of GenAI value creation - Featured in Pharmaphorum's 2025 Life Sciences Industry Report

Read our latest release notes

Stay up to date and learn about our innovations through our product release notes.

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