Life Sciences GCC Services

Accelerate your evolution into a strategic asset for the life sciences industry

Global Capability Centers (GCCs) are no longer just cost centers. Today, they are becoming the driving force behind innovation and growth in the life sciences industry. To meet the demands of this new strategic position, GCCs need the right mix of tailored solutions, deep industry know-how, and global support that ensures seamless operations across geographies. That's where Axtria comes in.

By partnering with us, you get access to the latest in AI, IoT, and machine learning capabilities, accelerating new product development and delivery while minimizing compliance and security risks. From scaling your business efficiently with the powerful combination of productized storage and on-demand resources to leveraging global talent with the right skill sets, our cloud software and product-enabled services are designed to help you turn your GCC into a thriving center of excellence.

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What do you want to
achieve?

Enhance data management

Get instant insights

Make informed decisions

Optimize data for industry-specific applications

Use automation, business rules, and GenAI-powered intelligence to manage, secure, and optimize data for commercial, clinical, social, patient, medical affairs, and custom applications.

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Leverage smart analytics

Empower your teams with pre-built reports, analytics, and AI-driven insights to drive commercial success. Simplify decision-making, optimize resource allocation, and ensure seamless execution of sales strategies across global markets.

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Maximize marketing impact

Use AI-driven insights to spot trends early, adapt strategies to keep pace with changing market dynamics, and maximize marketing ROI with campaigns that stay relevant and brand performance that exceeds expectations.

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Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.