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Animal Health

Leverage data-driven insights to advance care for animals through innovative, smart, and effective solutions.

img_bannner_Animal Health img_bannner_Animal Health mob

Accelerate innovation across the care continuum

Embrace AI, data, cloud, and analytics-led capabilities to drive innovation across the continuum of care - predicting, preventing, detecting, and treating health issues. Transform rapidly to keep pace with rising pet adoption, food safety demands, and government initiatives.

Leverage advanced technologies to track health trends, detect emerging threats, accelerate drug development, enable precision animal management, automate incentive operations, and deliver better animal health outcomes.

Download report
img_bannner_Animal Health img_bannner_Animal Health mob

Animal Health

Leverage data-driven insights to advance
care for animals through innovative,
smart, and effective solutions.

Accelerate innovation across the care continuum

Embrace AI, data, cloud, and analytics-led capabilities to drive innovation across the continuum of care - predicting, preventing, detecting, and treating health issues. Transform rapidly to keep pace with rising pet adoption, food safety demands, and government initiatives. 

Leverage advanced technologies to track health trends, detect emerging threats, accelerate drug development, enable precision animal management, automate incentive operations, and deliver better animal health outcomes.

Download report

What do you want to
achieve?

  • Plug the sales channel gaps
    • Plug the sales channel gaps

    Address sales data issues

    Streamline sales data and ensure accurate field incentives. Drive clear alignment of business rules with performance and accurate data cleansing to plug the sales channel gaps,

    Let's talk
  • Streamline multi-species product allocation
    • Streamline multi-species product allocation

    Single vs. multi-species products

    Properly allocate multi-species products between field forces through innovative methods like pre-arranging a split at the product level.

    Let's talk
  • Improve sales crediting
    • Improve sales crediting

    Credit where credit is due

    Ensure accurate sales crediting by applying business rules to the sales data for fair and balanced transactions.

    Let's talk
  • Drive appropriate sales valuation
    • Drive appropriate sales valuation

    Simplify sales valuation differences

    Ensure appropriate sales valuation, through best practices like using the price associated with the first leg of the sale, since this will tie back to the original financial quota.

    Let's talk
  • Improve commercial strategy
    • Improve commercial strategy

    Drive insights-led strategies

    Optimize your commercial strategy with data-driven segmentation, territory alignment, call planning, and incentive design, powered by promotional insights, marketing mix analysis, and actionable sales reporting.

    Let's talk
  • Make forecasting more accurate
    • Make forecasting more accurate

    Improve your planning

    Strengthen decision-making with accurate forecasting for in-line brands, pipeline launches, and strategic business development opportunities.

    Let's talk
  • Drive omnichannel engagements
    • Drive omnichannel engagements

    Engage with insights

    Orchestrate AI/ML-powered next best actions across channels, content, campaigns, and customer preferences while factoring in resource constraints, product portfolios, and plans of action.

    Let's talk
  • Drive data management and integration
    • Drive data management and integration

    Build a single source of truth

    Build a strong data foundation with integrated data strategies, scalable big data analytics, and intelligent business reporting to fuel enterprise decision-making.

    Let's talk
Plug the sales channel gaps

Address sales data issues

Streamline sales data and ensure accurate field incentives. Drive clear alignment of business rules with performance and accurate data cleansing to plug the sales channel gaps,

Let's talk
Streamline multi-species product allocation

Single vs. multi-species products

Properly allocate multi-species products between field forces through innovative methods like pre-arranging a split at the product level.

Let's talk
Improve sales crediting

Credit where credit is due

Ensure accurate sales crediting by applying business rules to the sales data for fair and balanced transactions.

Let's talk
Drive appropriate sales valuation

Simplify sales valuation differences

Ensure appropriate sales valuation, through best practices like using the price associated with the first leg of the sale, since this will tie back to the original financial quota.

Let's talk
Improve commercial strategy

Drive insights-led strategies

Optimize your commercial strategy with data-driven segmentation, territory alignment, call planning, and incentive design, powered by promotional insights, marketing mix analysis, and actionable sales reporting.

Let's talk
Make forecasting more accurate

Improve your planning

Strengthen decision-making with accurate forecasting for in-line brands, pipeline launches, and strategic business development opportunities.

Let's talk
Drive omnichannel engagements

Engage with insights

Orchestrate AI/ML-powered next best actions across channels, content, campaigns, and customer preferences while factoring in resource constraints, product portfolios, and plans of action.

Let's talk
Drive data management and integration

Build a single source of truth

Build a strong data foundation with integrated data strategies, scalable big data analytics, and intelligent business reporting to fuel enterprise decision-making.

Let's talk

Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.

Experience
elevated outcomes

1
Monitor animal health trends and detect emerging health threats.
2
Accelerate drug discovery and development.
3
Facilitate precision-led animal management.
4
Future-ready incentive plans for effective field behavior
5
Enable data-driven, omnichannel customer journeys.

Explore our
success stories

Incentive Compensation Automation For A Global Top 5 Animal Health Company

Incentive Compensation Automation For A Global Top 5 Animal Health Company Learn more

Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health

Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health Learn more

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