The Evolving Role Of Sales Ops In Omni
This white paper considers long-term trends for commercial model innovation and closer engagement with patients that will change practices in more dramatic ways. It is a must-read for anyone who wants deeper, critical, and real-world insights into the fusion of sales ops, digital marketing, and omnichannel.
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Transforming Pharma With ChatGPT: Exploring The Future Of Sales, Marketing, And Customer Experience
Artificial intelligence (AI) in the life sciences industry has grown rapidly in recent years. One of the most promising areas of AI in commercial life sciences is Generative AI technology, such as the ChatGPT model. ChatGPT, or Generative Pre-trained Transformer, is a machine learning model that has been trained on a vast body of text data to generate human-like responses to text prompts.
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The Economic Value Of Insulin Glargine 300 U/Ml (GLA-300) In People ≥18 Years Of Age With Type 2 Diabetes Mellitus
This study incorporates real-world evidence (RWE) in a value-based budget impact model (BIM) to demonstrate the value and affordability of Gla-300 for the treatment of adult patients with type 2 diabetes mellitus (T2DM) receiving basal insulins (Bis) from a U.S. payer perspective.
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Use Of Anti Arrhythmic Drugs Versus Ablation In Atrial Fibrillation (AFib) Report – Clinical And Economic Outcomes
The objective of this study was to evaluate the economic benefits of anti-arrhythmic drugs (AADs) in comparison to ablation, both as individual treatments and as combination therapy with/ without considering the order of treatment.
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