Axtria Thought Leadership
Executive insights and perspectives on the Life Sciences industry
Article
How To Manage Sales Incentives In Disruptive Times
A proper incentive compensation strategy (IC) is key to driving sales rep-physician engagement and motivating the salesforce to achieve performance goals. ...
Whitepaper
Data-Driven Customer Journey Design Using Bayesian Network Methodology
Patients and healthcare providers have become embedded in a media ecosystem characterized by strong competition for attention. For pharmaceutical marketers to deliver impactful mes ...
Roundtable - Part One
Pharma Omnichannel Trends In A Post-COVID World
Omnichannel marketing is described as a concept that seamlessly integrates the different communication channels that businesses use to communicate with customers. It aims to provid ...
Report
Incentive Compensation Benchmarking Study – 2020 Results
Incentive Compensation (IC) is a powerful lever for motivating salespeople, driving behaviors, providing strategic direction, and driving sales force effectiveness. ...
Report
HEOR Value Demonstration and Evidence Generation Challenges
Interest in the field of health economics and outcomes research (HEOR) has grown exponentially as healthcare systems seek to provide the best possible health outcomes at affordable ...
Report
Specialty Pharmacy Data Value Management
Contracted specialty pharmacies and hubs provide patient status and dispensing data to the manufacturer. Integration of patient statuses and dispense datasets provide a 360 patient ...
White Paper
Do Pharma Companies Need To Rethink Their Sales Operations Design?
The COVID-19 pandemic has brought about many long-term changes to the pharma industry. One area that has seen effects directly caused by COVID-19 has been in sales operations desig ...
White Paper
Why The COVID-19 Recession Is Different And More Dangerous Than The Great Recession
The need for empirical analysis of these dynamics is critical to the successful operation of pharma companies. Pharma executives need to take note and accordingly make plans not on ...
White Paper
What Analytical Techniques Should Pharma Companies Implement To Forecast COVID-19 Effects?
This white paper reviews the importance of companies conducting subnational econometric analysis on drug demand estimation and forecasting. Companies need to understand these effec ...
