Driving A Data Strategy Initiative
In this whitepaper, we aim to provide a process to review and evolve the data strategy for a business unit.
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How To Manage Sales Incentives In Disruptive Times
A proper incentive compensation strategy (IC) is key to driving sales rep-physician engagement and motivating the salesforce to achieve performance goals.
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Data-Driven Customer Journey Design Using Bayesian Network Methodology
Patients and healthcare providers have become embedded in a media ecosystem characterized by strong competition for attention. For pharmaceutical marketers to deliver impactful messages, it is necessary to make the customer the focal point of analysis.
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Pharma Omnichannel Trends In A Post-COVID World
Omnichannel marketing is described as a concept that seamlessly integrates the different communication channels that businesses use to communicate with customers. It aims to provide a coordinated customer experience that is personalized, timely, and efficient.
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