
Driving A Data Strategy Initiative
In this whitepaper, we aim to provide a process to review and evolve the data strategy for a business unit.
Learn More
How To Manage Sales Incentives In Disruptive Times
A proper incentive compensation strategy (IC) is key to driving sales rep-physician engagement and motivating the salesforce to achieve performance goals.
Learn More
Data-Driven Customer Journey Design Using Bayesian Network Methodology
Patients and healthcare providers have become embedded in a media ecosystem characterized by strong competition for attention. For pharmaceutical marketers to deliver impactful messages, it is necessary to make the customer the focal point of analysis.
Learn More
Pharma Omnichannel Trends In A Post-COVID World
Omnichannel marketing is described as a concept that seamlessly integrates the different communication channels that businesses use to communicate with customers. It aims to provide a coordinated customer experience that is personalized, timely, and efficient.
Learn More