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    Marketer’s Paradox: How to Find the Right Method for Omnichannel Marketing Measurement

    Article

    Marketer’s Paradox: How to Find the Right Method for Omnichannel Marketing ...

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    Beyond the Large Language Model Hype: Creating Sustainable Patient Value in an Era of Continuous Generative AI Evolution

    Article

    Beyond the Large Language Model Hype: Creating Sustainable Patient Value ...

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    ISPOR 2025 Decoded: Axtria’s Must-See Insights and Emerging Themes

    Article

    ISPOR 2025 Decoded: Axtria’s Must-See Insights and Emerging Themes

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    2025 Customer Engagement Planning and Execution Benchmarking Study

    Report

    2025 Customer Engagement Planning and Execution Benchmarking Study

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    The Evolving Real-World Data Ecosystem and New Frontiers in Evidence Generation

    White Paper

    The Evolving Real-World Data Ecosystem and New Frontiers in Evidence ...

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    Harnessing GenAI for Smarter Clinical Trials: Faster, More Accurate Data Extraction

    White Paper

    Harnessing GenAI for Smarter Clinical Trials: Faster, More Accurate Data ...

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    Balancing Effort Versus Value: Why On-Demand Marketing Mix Modeling Software Is Essential for Brand Success

    Article

    Balancing Effort Versus Value: Why On-Demand Marketing Mix Modeling ...

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    Driving Omnichannel Transformation with Incentive Compensation

    White Paper

    Driving Omnichannel Transformation with Incentive Compensation

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    Commercial Software Products: A Strategic Advantage for Global Capability Centers

    White Paper

    Commercial Software Products: A Strategic Advantage for Global Capability ...

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    GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors

    White Paper

    GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and ...

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    30%–50% Faster Clinical Study Reports with Generative Artificial Intelligence-Powered Automation

    White Paper

    30%–50% Faster Clinical Study Reports with Generative Artificial ...

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    AI-Enabled Field Force Effectiveness

    White Paper

    AI-Enabled Field Force Effectiveness

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    Digital Twins: A Fit-for-Purpose Solution to Elevate Clinical Trial Power and Efficiency

    White Paper

    Digital Twins: A Fit-for-Purpose Solution to Elevate Clinical Trial Power ...

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    2024 US Incentive Compensation Benchmarking Study

    Report

    2024 US Incentive Compensation Benchmarking Study

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    Axtria Leads Frost & Sullivan’s First Pharmaceutical Commercialization Solutions and Services Industry Radar Report

    Report

    Axtria Leads Frost & Sullivan’s First Pharmaceutical Commercialization ...

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    Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools

    White Paper

    Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx ...

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    2024 Global (Ex-US) Incentive Compensation Benchmarking Study

    Report

    2024 Global (Ex-US) Incentive Compensation Benchmarking Study

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    2024 Territory Design and Refinement Benchmarking Study

    Report

    2024 Territory Design and Refinement Benchmarking Study

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    Generative AI: Pioneering the Next Frontier in Pharmaceutical Innovation

    Article

    Generative AI: Pioneering the Next Frontier in Pharmaceutical Innovation

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    Veterinary Workforce Shortages – A Deeper Dive

    Article

    Veterinary Workforce Shortages – A Deeper Dive

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    Evidence at the Forefront: Why Integrated Evidence Planning is Essential for Biopharma Innovation

    Article

    Evidence at the Forefront: Why Integrated Evidence Planning is Essential ...

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    Patient 360 Powered by Robust Patient Master Data Management

    Article

    Patient 360 Powered by Robust Patient Master Data Management

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    Revolutionizing Evidence Synthesis With AI: Insights From NICE's Latest Position Statement

    Article

    Revolutionizing Evidence Synthesis With AI: Insights From NICE's Latest ...

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    Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer Experience

    Report

    Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful ...

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    The Inflation Reduction Act and Its Implications on Real-World Evidence

    Report

    The Inflation Reduction Act and Its Implications on Real-World Evidence

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    The Use of Natural Language Processing in Literature Reviews

    Report

    The Use of Natural Language Processing in Literature Reviews

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    Novel Drug Approvals by the U.S. Food and Drug Administration in Rare Diseases: Findings From 2020–2023

    Report

    Novel Drug Approvals by the U.S. Food and Drug Administration in Rare ...

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