


Med Tech & Medical Devices
Drive commercial excellence in a complex Med Tech landscape
The medical devices industry is highly intricate and constantly evolving. It faces constant macroeconomic pressures and hosts a dynamic customer and product portfolio. Due to the underlying complexities, the end-to-end commercial process can be under-rewarding. Limited face time in today’s virtual world creates a hurdle for medical device sales and marketing teams to meet targets and optimize performance.
You need to prioritize data-driven and insights-oriented operations to succeed in the highly competitive market. Our med tech solutions help you drive accurate planning, communication, and execution of sales operations that are critical to ensure commercial excellence in the medical device industry.
What do you want to
achieve?
-
Improve compliance
-
Simplify sales processes
-
Streamline data
-
Improve customer base alignment
-
Reduce product portfolio volatility

Always be compliant
Ensure constant compliance and meet audit requirements with outcome-based contracting models amid the increasing cost pressures.

Enhance sales
Elevate medical devices sales strategy and empower reps with AI-driven real-time insights, intelligent conversations, and a seamless mobile experience.

Build a robust data foundation
Unify disjointed, unstructured data from informal sources to build a reliable foundation for analytics and decision-making.

Match customer expectations
Engage a shifting customer landscape with personalized strategies across multiple touchpoints, virtual channels, and relationship-driven buying journeys.

Improve portfolio planning
Keep pace with rapid innovation, evolving hierarchies, and product obsolescence through agile portfolio planning and execution.

Always be compliant
Ensure constant compliance and meet audit requirements with outcome-based contracting models amid the increasing cost pressures.

Enhance sales
Elevate medical devices sales strategy and empower reps with AI-driven real-time insights, intelligent conversations, and a seamless mobile experience.

Build a robust data foundation
Unify disjointed, unstructured data from informal sources to build a reliable foundation for analytics and decision-making.

Match customer expectations
Engage a shifting customer landscape with personalized strategies across multiple touchpoints, virtual channels, and relationship-driven buying journeys.

Improve portfolio planning
Keep pace with rapid innovation, evolving hierarchies, and product obsolescence through agile portfolio planning and execution.
Adopt a holistic marketing
framework for planning and evaluation
Strategic Guidance and Consulting
Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.
Customer Insights and Targeting
Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.
Tactical Implementation and Analytics
Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.
Marketing Data Hub for Robust Data Management
Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.
Marketing Planning and Strategic Analytics
Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.
Monitoring and Reporting
Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.

Accelerate your time to value with our products
Align field behavior with strategic goals while boosting productivity across sales, HR, finance, compliance, and account management functions with Axtria SalesIQ™.
- End-to-end integration
- Self-service collaboration
- Data validation and governance
- Smart execution with embedded analytics
- Efficiency gains
- All processing within Axtria SalesIQ™
Experience
elevated outcomes


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success stories


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