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Med Tech & Medical Devices

Develop confident commercial strategies to motivate rep behavior, fuel productivity, and drive business growth.

Drive commercial excellence in a complex Med Tech landscape

The medical devices industry is highly intricate and constantly evolving. It faces constant macroeconomic pressures and hosts a dynamic customer and product portfolio. Due to the underlying complexities, the end-to-end commercial process can be under-rewarding. Limited face time in today’s virtual world creates a hurdle for medical device sales and marketing teams to meet targets and optimize performance. 

You need to prioritize data-driven and insights-oriented operations to succeed in the highly competitive market. Our med tech solutions help you drive accurate planning, communication, and execution of sales operations that are critical to ensure commercial excellence in the medical device industry.

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What do you want to
achieve?

Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.

Accelerate your time to value with our products

Accelerate your time to value with our products

Align field behavior with strategic goals while boosting productivity across sales, HR, finance, compliance, and account management functions with Axtria SalesIQ™.

  • End-to-end integration
  • Self-service collaboration
  • Data validation and governance
  • Smart execution with embedded analytics
  • Efficiency gains
  • All processing within Axtria SalesIQ™
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Experience
elevated outcomes

Group 1000003683
Target the right customers to boost sales with accurate segmentation & targeting.
Vector
Drive efficient commercial workforce operations with insights-led alignment & roster management.
Vector (1)
Improve call planning to provide tactical inputs to the field force for the best customer engagement.
Vector (2)
Drive better business outcomes and field performance through fair and balanced incentive compensation.
Vector (3)
Improve sales performance, customer relationships, and new patient starts with on-target intelligence.

Explore our
success stories

Transforming territory alignment for a major medical device manufacturer with Axtria SalesIQ™

Transforming territory alignment for a major medical device manufacturer with Axtria SalesIQ™ Learn more

Insights-Driven Next Best Actions (NBAs) To Reduce Cardiology Surgery Time

Insights-Driven Next Best Actions (NBAs) To Reduce Cardiology Surgery Time Learn more

Alignment And Roster Management For A Leading Diagnostics Company

Alignment And Roster Management For A Leading Diagnostics Company Learn more

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