Marketing Effectiveness

Plan, deploy, and measure customer-focused promotional strategies.

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Enhance reach and engagement by staying ahead of emerging trends

Over the past few years, changing customer preferences and technological advancements have fundamentally transformed how pharmaceutical companies interact with healthcare professionals, patients, and key account customers. Understanding these critical trends, leveraging AI/ML-led solutions, and customer-focused marketing can unlock insights, ensuring the effectiveness of pharma sales and marketing today.

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Drive multichannel synergies and maximize returns on marketing investments

For pharma brand leaders, thriving in a fast-moving industry means executing well-planned campaigns backed by precise, channel-level insights for smart budget allocation. Yet digital marketing data often varies in detail and demands strong data management, making it hard to harness effectively.

With our deep domain expertise, marketing effectiveness, and predictive analytics solutions, you can clear these hurdles and roll out proven, data-driven promotional strategies to broaden your reach. Whether you’re launching a new brand or optimizing a mature one, we help you identify the most effective tactics across channels and customer personas—delivering measurable boosts in marketing ROI throughout the product life cycle.

What do you want to
achieve?

Ensure efficacy of marketing efforts

Deliver personalized experiences

Execute insight-driven brand decisions

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Channel design & management

Improve promotion impact with ML-based models, account for channel-stakeholder interactions, and optimize channel-wise budget allocations.

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Customer 360

Increase brand relevance and maximize sales potential with tailored engagement across customer touchpoints.

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Brand analytics

Get timely insights into market scenarios, customer preferences, and competitor tactics for strategized campaigns and favorable returns.

Accelerate your time
to value with our products

Translate strategy into actionable marketing plans
Launch targeted, high-impact campaigns with precision
Adjust tactics in real time for better responsiveness
Measure performance continuously with closed-loop insights
Maximize brand impact with data-driven decision-making

Experience
elevated outcomes

Increase in promotions ROI

Increase in promotions ROI

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YoY channel ROI effectiveness

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Increase in multichannelmarketing ROI

Incremental brandsales across channels

Explore our
success stories

Evolution of Marketing-Mix Methodologies to Account for Managed Care Dynamics

Evolution of Marketing-Mix Methodologies to Account for Managed Care Dynamics Learn more

Targeting Calibration in Rare Disease Markets - Optimizing Planned Investment For Non-Writers

Targeting Calibration in Rare Disease Markets - Optimizing Planned Investment For Non-Writers Learn more

Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management Learn more

Strategize better with our insights

White Paper

Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools

Report

Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies

Report

From Chaos to Cohesion: The Power of Productized Marketing