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Channel Design & Management

Boost customer engagement with a hyper-targeted channel design mix.

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Optimize marketing strategies by going beyond traditional MMx studies

In today’s life sciences world, companies juggle multiple promotional channels and shifting industry trends—so traditional marketing mix studies just don’t cut it. To sharpen your marketing, scale MMx by making analytics available to everyone and embedding that expertise across your organization.

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Harness AI-powered analytics to build your omnichannel presence

Customer engagement is always in flux. Digital channels have redefined success, and multichannel marketing strategies are critical for success. Now, it’s about mastering the right mix of one-on-one and broad-reach interactions through a seamless omnichannel presence.

With Axtria’s AI-led channel design and management analytics solutions, you can coordinate a flexible, customer-driven network of channels. Our AI-powered design and management analytics turn customer and promotion data into unified, actionable insights on every channel KPI. From measuring promotional impact with precision to optimizing budgets and boosting brand performance, this is how you make truly effective omnichannel marketing a reality.

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What do you want to
achieve?

Experience
elevated outcomes

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Uncover what’s working with ROI-based promotional channel insights
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Reallocate budgets with precision using dynamic channel optimization models
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Take action with AI-driven recommendations that lift brand engagement and impact

Explore our
success stories

20% Higher Sales, 20% Lower Costs: How Axtria MarketingIQ™ Maximizes Brand Growth of an Anti-Diabetic Drug

20% Higher Sales, 20% Lower Costs: How Axtria MarketingIQ™ Maximizes Brand Growth of an Anti-Diabetic Drug Learn more

Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management Learn more

Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights Learn more

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Strategize better with our insights

Report
Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies
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Blog
Pathways In Marketing Mix Modeling To Accurately Measure The Impact Of Multichannel Interactions On Sales
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Blog
Next-Generation Activity Planning Is The New Normal
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Read our latest release notes

Stay up to date and learn about our innovations through our product release notes.

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