The Axtria Collective
Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.
Stay current on topics you care about.
Stay current on topics you care about
2024
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June 2024
Gen AI's role in evaluating patient experiences, impact of IRA on RWE, and more.
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May 2024
Dynamic Activity Planning, Gen AI for primary care physicians, insights from ISPOR, and more.
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April 2024
Gen AI brings new value to life sciences, applications of machine learning, AI to improve patient journeys, and more.
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March 2024
Product-driven analytics, precision medicine for women’s health, BI reporting, and more.
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February 2024
Insights from 140+ studies on promotional effectiveness, data as an ally against rare diseases, and more.
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January 2024
Redefining omnichannel success, RWE in clinical trials, promotional blackouts, and more.
2023
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November 2023
Power of productized marketing, generative AI-ready datasets, RWE in clinical trials, and more.
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October 2023
Takeda’s take on healthcare leadership, unraveling data fabric, and insights from Gartner Hype Cycle 2023.
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August 2023
Omnichannel algorithms, AI-powered analytics, commercial ops in animal health, and more.
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July 2023
Data science revolution, big data for drug development, RWD simulation, and more.
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June 2023
Fundamentals for omnichannel success, trends in RWE, predictive analytics, and more.
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March 2023
10 game-changing trends in life sciences, future of sales, marketing mix modelling and more.
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February 2023
Disruptions in pharma commercial model design, evolving landscape of MedTech, increasing focus on patient-centricity and more.
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January 2023
Discover the AI/ML Trends in the life sciences industry, AI Ops, patient engagement, measuring pharma omnichannel effectiveness, and more.
2022
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November – December 2022
Discover the latest thought leadership on RWE, pharma field force optimization, and much more.
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October 2022
Discover the latest thought leadership on patient centricity and customer engagement
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September 2022
Axtria’s thought leadership on omnichannel engagement, cloud products, life sciences economy, and lots more.
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August 2022
Axtria’s POV on the Animal Health product launch, perspective on omnichannel programs, and a lot more.
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July 2022
Discover challenges faced by digital therapeutics developers, data challenges in MedTech, and more. Dive right in.
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June 2022
Self-serve technology, balancing autonomy in omnichannel, and pharma’s future. Dive right in.
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April 2022
How e-commerce impacts the pet sales landscape, how digital transformation impacts patient outcomes, and a lot more.
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March 2022
False Starts Undermine Omnichannel Efforts, A Roadmap for Establishing and Maturing OCM, Trends in a post-COVID world, and more.
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February 2022
AI Accelerating Rare Disease Treatment; Evaluation of Marketing Strategies; Mapping KOLs; A Leader’s Personal Journey of Hope; and a lot more.
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January 2022
How to carve a career in data science and software, an inspirational story from a female leader in STEM, and a lot more.
2021
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December 2021
Winning strategies with AI, key tools used in omnichannel transformations, commercial models adopted by companies for improved patient outcomes, customer-centricity, and profitability, and a lot more.
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November 2021
Stay current on the latest topics, trends, and developments that matter to you. Axtria brings you high-value insights and thought-provoking content that we have curated for your needs.