Omnichannel Customer Engagement

Plan and realize your vision of deep customer engagements across every touchpoint.

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Sharpen your focus on what matters the most - customer experiences

Customer experiences are dynamic and spread across multiple touchpoints. You need a strategy that’s agile and responsive to drive deeper engagements and built long-term customer loyalty. We help you achieve this.

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Define your vision and realize it faster

To drive deep omnichannel engagements and experiences, you need to clearly identify your current state and define the ideal state you wish to achieve. This includes refining your data, integrating sales reps into your strategy, an assessment of your technology capabilities, and understanding if the returns justify the investment. We help you accelerate this journey and build seamless omnichannel marketing capabilities that keep your customers engaged.
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What do you want to
achieve?

  • Refine strategic and tactical objectives
  • image (44)

    Inculcate design thinking

    Our extensive software and AI-driven omnichannel expertise enable you to drive:

    • Partner-led strategic imperative determination and calibration
    • Workshops that determine stakeholder impact and milestones
    • Create a clear governance and roadmap for change management
    • Determine the customer's ‘aha!’ moment and build toward that
  • Reimagine the role of sales reps
  • image (51)

    Create plans that motivate

    As commercial models become more complex, reimagine the role of sales reps:

    • Sharpen their focus on customer experiences. 
    • Empower them to deliver the right message to the right customer through the right channel at the right time.
    • Reevaluate their end-to-end field operations processes to enable the field force to work in these new ways.
  • Drive data-led transformation
  • image (45)

    Cut through the hype and transform with data

    Leverage NBA, Triggers, MCCP, and Customer 360 to build cross-functional infrastructure that:

    • Optimizes data across the rank and file
    • Integrates systems across functions
    • Ensures seamless flow and consumption of insights
    • Automates and leverages AI to ease execution
  • Include all stakeholders in decision-making
  • image (46)

    Align strategies to objectives

    Drive customized omnichannel implementation aligned to the needs of the stakeholders and specific products of the company across:

    • Drug type, technology and delivery to patient
    • Therapy area
    • Patient needs – population size, journey and financial needs
    • Specific HCP needs
    • Payer needs and interactions
    • Pharmacy
  • Build a holistic omnichannel ecosystem
  • image (47)

    Drive a seamless engagement strategy

    Our integrated product ecosystems are calibrated to achieve your objectives across:

    • Drug type, technology, and delivery to patients
    • Therapy area
    • Patient needs – population size, journey, and financial needs
    • Specific HCP needs
    • Payer needs and interactions
    • Pharmacy
image (44)

Inculcate design thinking

Our extensive software and AI-driven omnichannel expertise enable you to drive:

  • Partner-led strategic imperative determination and calibration
  • Workshops that determine stakeholder impact and milestones
  • Create a clear governance and roadmap for change management
  • Determine the customer's ‘aha!’ moment and build toward that
image (51)

Create plans that motivate

As commercial models become more complex, reimagine the role of sales reps:

  • Sharpen their focus on customer experiences. 
  • Empower them to deliver the right message to the right customer through the right channel at the right time.
  • Reevaluate their end-to-end field operations processes to enable the field force to work in these new ways.
image (45)

Cut through the hype and transform with data

Leverage NBA, Triggers, MCCP, and Customer 360 to build cross-functional infrastructure that:

  • Optimizes data across the rank and file
  • Integrates systems across functions
  • Ensures seamless flow and consumption of insights
  • Automates and leverages AI to ease execution
image (46)

Align strategies to objectives

Drive customized omnichannel implementation aligned to the needs of the stakeholders and specific products of the company across:

  • Drug type, technology and delivery to patient
  • Therapy area
  • Patient needs – population size, journey and financial needs
  • Specific HCP needs
  • Payer needs and interactions
  • Pharmacy
image (47)

Drive a seamless engagement strategy

Our integrated product ecosystems are calibrated to achieve your objectives across:

  • Drug type, technology, and delivery to patients
  • Therapy area
  • Patient needs – population size, journey, and financial needs
  • Specific HCP needs
  • Payer needs and interactions
  • Pharmacy

Accelerate your time
to value with our products

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  • Translate strategy into actionable marketing plans
  • Launch targeted, high-impact campaigns with precision
  • Adjust tactics in real time for better responsiveness
  • Measure performance continuously with closed-loop insights
  • Maximize brand impact with data-driven decision-making
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Experience
elevated outcomes

Enhanced customer engagement
Enhanced customer engagement
Increased operational efficiency
Increased operational efficiency
Improved customer retention
Improved customer retention
Data-driven personalization
Data-driven personalization
Real-time decision-making
Real-time decision-making
Measurable ROI improvements
Measurable ROI improvements

Explore our
success stories

Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement For A Top Ten Pharma

Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement For A Top Ten Pharma Learn more

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution Learn more

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company Learn more

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Strategize better with our insights

White Paper
Driving Omnichannel Transformation with Incentive Compensation
Report
Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer Experience
White Paper
Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement