AI-powered
Field Force Effectiveness

Empower your field teams with the right tools and insights.

Prioritize high-value opportunities and execute strategies with impact

Life sciences field teams struggle with siloed data, inefficient planning, unclear marketing strategy, generic customer engagement, and rigid incentive structures, limiting productivity and face-to-face time. By leveraging our technology expertise and experience across life science commercial operations, you can unlock real-time insights, personalize interactions, and ensure agile incentive alignment, boosting rep efficiency and freeing time for high-value interactions.

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Drive commercial success with an integrated platform

Unlock the real potential of your field teams for a significant boost to productivity, NBA adoption rates, and sales performance. With our integrated platform, you can create a scalable and agile ecosystem that fuses data, AI, GenAI, orchestration, and the field user experience without the complexity of multiple siloed products. This means your sales reps can work with greater efficiency, drive customer and patient-centric marketing, and deliver superior results that help your business accelerate market penetration and outpace the competition.

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What do you want to
achieve?

Ensure cross-functional effectiveness

Boost sales rep efficiency

Improve field force motivation

Augmented rep

Adapt to the changing role of the field force and the new normal of omnichannel pharma sales by delivering intelligence that your field reps can trust.

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Unified field experience

Empower reps with AI-driven real-time insights, intelligent conversations, and a seamless mobile experience.

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Aligned incentives

Use a unified insights solution to align incentive compensation (IC) plans with omnichannel and customer-centricity goals and expected field rep behaviors.

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Accelerate your time
to value with our products

Axtria CustomerIQ™

Enable personalized customer experiences at scale with an advanced omnichannel orchestration solution. Analyze extensive data—such as customer interactions, historical trends, market dynamics, and physician preferences—to generate tailored, data-driven Next Best Action (NBA) recommendations for field representatives.

Axtria SalesIQ™

Harness the power of an end-to-end sales planning and operations solution purpose-built for life sciences. With GenAI prompts, Axtria SalesIQ™ enables your home office and field managers to quickly adjust operations and ensure alignment with market dynamics.

Axtria Field Intelligence

Enhance the capabilities of your field reps with our industry-leading field intelligence solution combined with a next-gen mobile experience. This GenAI-powered platform enables you to flawlessly orchestrate sales activities and unlock unique brand-specific insights on customers, market dynamics, competition, formulary access, and patient data.

Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.